Max Fashion – In Association with Femina launches ‘Wear
it Proud’ campaign for Women’s Day
Vaani
Kapoor unveils the campaign & the Max Spring Summer ’14 collection
In Support
of the ‘Women Empowerment’ initiative by Life Trust
Mumbai, March 5, 2014:
Max, the leading value fashion brand in India
along with Femina - India’s first and largest read women’s English magazine, kick started the Max Women’s
Festival - a fortnight long extravaganza, to mark celebration of women’s day.
The women’s fest outlines the importance of women’s empowerment by enabling education, awareness & building
careers for women through the various vocational initiatives organized
by Landmarks CSR - Life Trust.
Taking
the excitement several notches higher was the presence of Bollywood star Vaani Kapoor, who launched the Women’s
Day campaign ‘Wear it Proud’ in association with Femina and unveiled the Max’s
latest Spring Summer’14 collection.
The
women’s festival has kick started across max stores in cities like Bangalore, Chennai, Hyderabad,
Kolkata, Mumbai, Pune & Delhi & NCR. The festivities will consist of a host pampering sessions like nail
art, foot spas, fashion makeovers, a course on makeup and even a ‘Do it
yourself’ session. Additionally, for every Rs 5 donation made by shoppers
towards Life Trust’s initiatives, Max will also contribute Rs. 5/- towards the
cause.
Commenting on the association, Vasanth
Kumar, Executive Director, Max Fashion said, “I would like to take this
opportunity to wish each and every woman a very happy women’s day. As a responsible corporate we are committed to the
cause of empowering women through Life Trusts various initiatives of providing
education, awareness and vocational training. In addition to this we look
forward to giving our consumers a day to remember this womens fest with special
pampering sessions that will truly make them look good, feel good with Max!”
Max Spring Summer’14 Collection details:
Inspired by the latest trends on
international ramps, the Spring Summer
2014 collection boasts of a line of feminine and flirty floral body
conscious dresses, imbued with geometric and kaleidoscopic prints, chiffon tops
with delicate embroidery, A line dresses, tapestry denim shorts and light
weight airy blouses, featuring a kaleidoscope of colours. The ethnic wear
celebrates ‘Flower Power’ with a
range of exotic and colourful floral prints, ranging from engraved and
clustered florals to chintz and floral overprints. Printed on modern short
kurtis, elegant tiered and flared kurtis, that easily transition from winter to
spring. With collections like
the Neo Geo and Sunburn range, a
graphic, tribal-themed collection celebrates the globe trotter showcasing boho
and hippy spirit with rich rustic and folk inspired prints. The Atlantis collection mirrors
waterscapes, aquatic flora and fauna along. Pearl embellishments glamorize the
cool underwater themes of this array.
This
season “look good feel good” with
Max!
About
Max:
Max is the leading fashion brand
offering customers a one stop shop for clothing, accessories and footwear needs
for the entire family.
Max, a division of Lifestyle
International (P) Ltd., has pioneered the concept of ‘value fashion’ in the
country, thereby offering the discerning shopper a vast choice with international
fashion & quality. It offers apparel, footwear & accessories that are
of the latest fashion trends at a great price, making it affordable to many.
The store ambience offers an international shopping experience making shopping
for the entire family an absolute delight. In India,
Max has over 90 stores across 41 cities including Bangalore,
Mumbai, Kalyan, Delhi, Chennai, Kolkata, Hyderabad, Vijaywada, Pune, Noida, Gurgaon,
Cochin, Thane, Ghaziabad,
Bhubaneswar, Nagpur,
Trichy, Dehradun, Coimbatore, Jabalpur,
Jalgaon, Amritsar, Bhopal,
Baroda, Siliguri, Indore,
Raipur, Ahmedabad, Vishakhapatnam, Agra, Lucknow, Calicut, Durgapur,
Mangalore, Trivandrum, Hubli, Mysore,
Allahabad, Varanasi,
Bareilly & Ranchi. The brand plans to have a network of over
100 stores by the end of the financial year.
About Life Trust:
Awareness is the first step towards empowerment and
towards a future which is bright, equal, safe and rewarding. Life Trust has
been initiating various programmes in different communities of Mumbai Bengaluru
and Chennai, equipping its women beneficiaries with new skill sets thus aiding
in their capacity building. Its annual calendar has regular reserved spots for
short vocational training courses in areas like cookery, tailoring, paper bag
making, hand embroidery, computer literacy, conversational English and in
personal grooming and the art of using cosmetics. These courses kindle a
focused interest towards alternate career options resulting in financial
independence and social emancipation.
In addition, “Life Coaches” from Life Trust hold camps
with adolescent girls, expecting and lactating mothers on health and hygiene,
nutrition and cancer awareness. Under its School Development Programme, Life
Trust has been offering classes in yoga, computer literacy, Karate and its team
of counselors have been instrumental in detecting and addressing anxieties and
career related dilemmas among students. Be it infants, pre-schoolers,
primary and secondary school children, adolescent girls or young mothers, Life Trust imprints their life with hope and
success.
About Femina India:
Femina was first published in July 1959 and
for over 50 years now, Femina, India’s
first and largest read women’s English magazine has long been the definitive
life and lifestyle guide for progressive woman. It is owned by Worldwide Media,
a wholly owned subsidiary of the Times Group. Femina is a magazine,
published fortnightly in India.
It primarily features articles on relationships, beauty and fashion, travel,
women, cuisine, and health and fitness. It also features articles on
celebrities and cultural facets of Indian women.
'Young India cannot be hostage to the past'
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