TAG HEUER UNVEILS THE GOLDEN CARRERA COLLECTION TO MARK THE GOLDEN
JUBILEE OF ITS CARRERA SERIES
Brand Ambassador
Shahrukh Khan felicitated leading Indian Directors with the TAG Heuer Carrera
Calibre 5 timepieces.
Monday, March 3rd,
2014, Mumbai:TAG Heuer, the
unparalleled market leader in watches and chronographs celebrated ‘The Golden
Era of Carrera’ by launching its new collection of golden TAG Heuer Carrera
timepieces in Mumbai.
The Carrera series was launched in 1963 and was a
creation of Jack Heuer - great grandson of the brand’s founder, for race-car
drivers and motor racing enthusiasts. Jack Heuer was inspired by the Carrera
Panamericana road race, which is considered the toughest in the world and it
has been this inspiration that has led the Carrera on its iconic journey. To celebrate the Golden Jubilee, the brand
launched its new collection of Golden Carrera timepieces.
The
elegant reinterpretation of an enduring masterpiece, with maximized Carrera
refinement and allure, this new Carrera series by TAG Heuer is powered by the
supremely accurate Calibre 5 automatic movement. Created for the true
connoisseurs of luxury, this collection has options in 18 carat Gold for those
who like bling and 18 carat Rose Gold for those who like to keep in subtle.
With options of rose gold or gold with steel and leather straps, details are
stunning in their sophistication: hand-applied TAG Heuer logo, indexes and date
window.
On
the occasion, Brand Ambassador Shahrukh Khan was presented with the New Carrera
Calibre 5 Rose Gold timepiece by Franck Dardenne, General Manager, TAGHeuer
India.
With two in-house patented movements, TAG Heuer is
also celebrating the Art of Manufacturing this year. The intricacy and detailing required for ultimate
precision that goes into the creation of every watch is a task. Every component
has to come together at the precise moment in order to achieve the accuracy
that a TAG Heuer timepiece is known for. It is this theme that was depicted through
a visual and musical extravaganza presented by a live jazz band, wherein the
band showcased how different musical notes come together one by one to create
that perfect symphony.
Since the evening was all about
celebrating the Art of Manufacturing and Creation, and given the long
withstanding association that TAG Heuerhas had with the world of glamour and
movies, Indian Film directors who have created unconventional cinema were
felicitated at the event. Leading Directors likeKunalKohli, PunitMalhotra andTarunMansukhaniwere all gifted the latest Steel and Gold Carrera Calibre
5 timepiece by Franck Dardenne and Shahrukh Khan.
The evening was a
star studded affair that had a large gathering off celebrieties and socialities
who were seen enjoying cocktails and canapés. Amongst them were Achla Sachdev, Rashmi Nigam, Hamza Patel, Tanaaz Bhatia,
Pria Kataria Puri, Sidharth Malhota, Vikram Raizada, Rahul Dholakia, Vishal Malhotra,
Timmy Narang, Aly and Yasmine Morani, Soumik Sen and Indian Fashion Designer
Manish Malhotra.
Brand Ambassador Shahrukh Khan said: "I am very excited about the latest
Steel and Gold collection launched by TAG Heuer to celebrate the Golden Era of
the Carrera. TAG Heuer is one of my longest associations of over a decade. I
love the fact that TAG Heuer challenges the rules and thinks outside the box
and I'm honored to be associated with such an iconic and forward-thinking
brand.”
Speaking on the occasion,
Franck Dardenne, General Manager, TAG Heuer, India: “TAG Heuer’s association with cinema goes back to the
time Jack Heuer invented the FilmMaster, timing the duration of the film
sequence in the 60s. It has been the gateway to reach the wrist of many actors,
from Charlton Heston to Steve McQueen, through Clint Eastwood, and of course
Shahrukh Khan. Carrera series prove that icons can reinvent themselves, that a
long legacy is an incentive to go on innovating, creating. That is why we are
happy to honour the promising directors.”
About TAG Heuer
TAG HEUER — Since 1860 — Founded in
Saint-Imier in 1860 by EdouardHeuer, TAG Heuer has marked the history of luxury
watchmaking, especially in the fields of chronographs and ultimate precision. A
legend in prestige Swiss watchmaking and one of its most innovative
Manufacture, TAG Heuer has built on its active commitment in the sports world
to create the most accurate timing instruments and wrist timepieces in the
world. TAG Heuer is the world leader in high precision luxury chronographs with
an unequalled mechanical accuracy of 1/10th, 1/100th, 1/1000th and even
5/10,000th of a second. In 2012, thanks to the lessons learned through these
achievements, TAG Heuer won the world’s most coveted watchmaking award, the
Geneva Watchmaking Grand Prix «Aiguille d’Or». From the Olympic Games in 1920
to its role as official watch and chronograph for the legendary Indy 500 race
or for the Formula E, a new FIA championship of 100% electrically powered
racing cars, today TAG Heuer is unrelenting in its quest for innovation,
excellence, performance and prestige. This ambition is reflected in its
partnerships with F1 Vodafone McLaren Mercedes team and its World Champion
Jenson Button, with Audi Sport in the Le Mans 24 Hours and endurance races, and
with the Automobile Club of Monaco for the prestigious Monaco Grand Prix. TAG
Heuer is also a partner of Oracle Racing, the 34th America’s Cup defender and
winner of the America’s Cup World Series 2012-2013. More than ever, the brand
epitomizes prestige and performance through active and socially responsible
partnerships with actress Cameron Diaz, actors Leonardo DiCaprio, Shah Rukh
Khan and Chen DaoMing, and WTA tennis champion Maria Sharapova. Today, TAG
Heuer develops and manufactures its own movement, the Calibre 1887, a
chronograph with an oscillating pinion invented by Heuer in 1887. It also
handcrafts the Monaco V4, a movement driven by belts, the Carrera Mikrograph,
accurate to 1/100th of a second, and the Carrera MikrotourbillonS, a stunning
double tourbillon on a 50Hz movement developed on the Mikrograph platform, and
it just launched the MikroPendulumS, the first magnetic double Tourbillon. This
exceptional level of watchmaking excellence has earned the company membership in
the most exclusive circle of the Swiss watchmaking elite, the Fondation de la
Haute Horlogerie (FHH). This year, TAG Heuer celebrates the 50th anniversary of
its iconic timepiece, the Carrera.
