SportyVESPA S hits Indian roads
Mumbai, 5th
March 2014: Piaggio
Vehicles Pvt. Ltd. – the wholly owned Indian subsidiary of the Italian Piaggio
Group today announced the launch of the sporty new Vespa S in the presence of Bollywood star Imran Khan.The charismatic Imran Khan unveiled the chicnew Vespa S
in an all new orange and matt black colour.
The Vespa
S signifies the Vespa culture and reinforces the mark made by the Italian
brand in India. The introduction of the Vespa S, with its sporty style and
design, strengthens Piaggio’s position in the premium scooter segment that the group
has successfully created in the Indian market.Vespa Sjoins the earlier launched Vespa LX and VX thereby making
for a strong statement on the Indian roads with their bright hues specifically
designed as a symbol of aspirational lifestyle.
The Vespa
Sreinforces the Vespa’s Italian design and style that has endured many
decades of changing lifestyles.Touted to be the sportiest and most youthful Vespa, the Vespa S’s clean, essential lines express a dynamic and lively
character. It isa Vespa that makes minimalist design its
distinguishing feature in order to definitively win the approval of the young
enthusiasts.
The square headlight and mirrors, new
sporty speedometer cluster, the sculpted and contoured saddle, black alloy
combination wheels are distinguishing features that make the Vespa S a cool and
sporty model.
Speaking at the launch, Mr. Ravi Chopra, Chairman and Managing Director, Piaggio Vehicles
Private Limited (India) said, “Piaggio
is delighted to present Vespa S to the dynamic youth in India. As we move
closer to our two year existence in the Indian market, we are proud to launch
our third Vespato further strengthen the premium segment we have successfully
created.The Vespa S is truly a game changer. With its
square design elements, it has opened up a new,non- conventional space. We
understand the needs of the aspirational consumers and believe that the Vespa S
will enable them to experience another notch in the Vespa lifestyle.”
The
Vespa S rides on a very efficient
125cc, 3 valve engine delivering excellent performance and good mileage. The
scooter is also loaded with features like disc brakes, tubeless tyres, single
piece steel monocoque chassis and is available in 4 colours – matt black,
Orange, red and white.
About Piaggio
Vehicles Private Limited
Piaggio Vehicles Private Limited (PVPL) is a 100% subsidiary of
Piaggio & C S.p.A. PVPL commenced its India operations in 1999, with the
launch of the apé, which became India’s favorite three-wheeler brand in a short
span of time.
A turnover of near Rs 25 billion was achieved in 2012 and a total
volume of approximately 225,000 vehicles were sold in 2012. The Company offers
employment to over 3000 persons spread across the country.
Piaggio invented the Vespa in 1946. Having successfully
established itself in the world wide two wheeler segment Vespa was launched in
India in April 2012. The Company has set up state-of-the-art plant in Baramati
to manufacture the original, iconic Vespa.
The Vespa, a household name worldwide, epitomizes the unmistakable
world famous design and is a perfect combination of style & practicality,
with comfort & legendary looks. Vespa is not just a symbol of Italian
creativity; it’s a unique example of immortal design that has become a part of
social history. Known for its heritage, the Vespa with the Italian design and
style is positioned as a lifestyle product in the Indian market.
