Farhan Akhtar and Ritesh Sidhwani will be endorsing a Singapore based film portal called Flickbay.com The duo have made many films together and now the co-producers are set to take their association further.

Farhan Akhtar and Ritesh Sidhwani will be endorsing a Singapore based film portal called Flickbay.com

The duo have made many films together and now the co-producers are set to take their association further. 

They will contentiously promote a Singapore based online portal which will be a B 2 C portal where filmmakers can connect with audiences and get first hand feedback.

The website has been developed by media students studying in Singapore.

It is going to be a more industry driven portal where essential information will be shared extensively with no room for gossip.

The portal is an endeavor to connect with audiences first hand. 

Says Ritesh, “The site is pays homage to Indian cinema and for filmmakers like us, it is a good opportunity to interact with the audiences directly and seek feedback from them about our films.” 

Says Farhan "We all connect with people with similar hobbies and interest. Flickbay does that. I like the sense of community this website creates. I am very glad to be associated with this."