Fujifilm India announces the launch of its all new Square Style instax SQUARE SQ6

- Expanding the popular square format lineup Fujifilm announces the launch of its new instant camera– instax SQUARE SQ6

- Enjoy applying the versatile functions and stylish design to your everyday photos

New Delhi, June 27, 2018: Fujifilm India Pvt Ltd, today, announced the launch of its new analog instant camera ‘instax SQUARE SQ6’ as a new addition to the instax series of instant camera lineup, which allows users to enjoy on-the-spot photo printing. The instax SQ6 is compatible with stylish square format films. The various shooting functions, simple stylish design, and the square format prints make the SQ6 the absolute style statement. The camera can be taken anywhere, ensuring you never miss a precious moment.

 

The instax SQUARE SQ6 has a variety of functions that will curate a unique experience for the users.Automatic exposure adjustment feature is one of them that gets activated when the shutter button is pressed. It detects the ambient brightness and adjusts to provide the optimum shutter speed and flash light intensity. Even in a dark room, subjects and the background can be shot vividly and clearly.

To meet the needs of selfie lovers, the camera comes with a selfie mode that automatically adjusts brightness and focal length to the ideal level for capturing best selfie images. The self-shot mirror attached to the side of the lens allows user to check the shooting range.

An inimitable addition to this instax is the tripod holes, at the bottom of the unit and a timer that can be useful for taking group photos.

Furthermore, to add appropriate drama to the picture, this camera has three modes. The “Double Exposure Mode” allows two photos to be overlapped on a single film when the shutter button is pressed twice, the “Macro Mode” can take short-range photos up to a minimum of 30cm, and the “Landscape Mode” can be used to take long-range landscape photos. It also includes three flash color filters (orange/purple/green)that once placed over the flash will change the color of the overall photo, allowing the user to achieve a more unique and textured photo.

Commenting on the occasion Mr. Haruto Iwata, Managing Director, Fujifilm India Pvt. Ltd. Said, “Our Instax range is a unique product which has come a long way since its launch 10 years ago. The Sales Volume Trend for Instax has crossed 7.7 Million units globally in FY 2017 which clearly indicates its success worldwide. We are very excited to welcome the all new SQ6 with a host of versatile functions. The new product has been designed keeping in mind the ever changing preferences of the Indian youth, offering unique features to complement their needs. Our instax range has always found appreciation among the youth and we are sure that like its predecessors, SQ6 will also be applauded by these young customers.”

The camera comes in three color variations, pearl white to suit any style, blush gold for an elegant touch, and graphite gray for a cool and calm feel. The ring around the lens has a metallic finish and is matched to the color of the main unit. The knurled surface not only makes the camera easy to hold but is also adds a sense of sophistication. 

About Fujifilm 

Fujifilm established in 1934 has believed in Innovation and creation of new values through leading edge and proprietary technologies. FUJIFILM India as a firm believer in sophistication continues to work hard to provide the Indian consumer the best products and services.

Our corporate slogan is “Value from Innovation.”

Along with expressing Fujifilm's commitment to continuously creating innovative technologies, products and services that empower the potential and expand the horizons of tomorrow's businesses and lifestyles, the slogan also encapsulates the company's desire to combine our own original technology with human resources, expertise and technology from around the world both internally and externally to create innovation. A new brand statement has also been created to articulate these commitments more specifically, and the slogan encapsulates the main points of the brand statement.

Our Goal is to be a company that is able to resolve a diverse variety of the problems that face society, contribute to the world through the continuous creation of value – added products and services, and achieve sustainable growth through constant innovation. That was the commitment we made to the world when we launched our new corporate slogan “Value from Innovation”.

Media contact
PR and Media Relations -  Fujifilm India Pvt. Ltd.
Abha Mary Xess Mobile: +91 8588818638 Email: abha.xess@fujifilm.com	Nupur Prasad Mobile: +91 8588803704 Email: nupur.prasad@fujifilm.com
PR Agency - Hill+Knowlton Strategies
Surbhi Jain Mobile: 9958821134 Email: surbhi.jain@hkstrategies.com

Annexure

Key specifications:  “instax SQUARE SQ6”

Film	Fujifilm Instant Film “instax SQUARE Film (available separately)
Lens	Retractable lens, 2 components, 2 elements, f = 65.75 mm, 1:12.6
Viewfinder	Inverted Galilean finder, 0.4 x, with target spot
Focusing	Motor-driven 3-range switching (0.3 m - 0.5 m/1 ft. - 1.6 ft., 0.5 m - 2 m/1.6 ft - 6.6 ft., 2 m/6.6 ft. and beyond), Macro Mode (0.3 m - 0.5 m/1 ft. - 1.6 ft.) Normal Mode (0.5m - 2 m/1.6 ft - 6.6 ft.) Landscape Mode (2 m/6.6 ft and beyond)
Shutter Release	Programmed electronic shutter release, 1.6 sec - 1/400 sec.
Exposure Control	Automatic, Interlocking range (ISO 800) : LV 5 - LV 15.5, Exposure compensation: ±2/3 EV
Film Feeding Out	Automatic
Film Developing Time	Approximately 90 seconds (Varies depending on the ambient temperature)
Flash	In Macro mode: Built-in, automatic electronic flash In a mode other than Macro mode: Always flashing Charging time: 0.2 sec - 7 sec (using a new battery), Flash charging indicator, Effective flash lamp range: 0.3 m - 2.7 m/1 ft. - 8.9 ft.
Self-Timer	Electronically controlled, approx. 10 second delay, Can be stopped mid-run
LED Display	Shooting mode (Auto, Selfie, Macro, Landscape, Double exposure), Brightness adjustment, Flash suppressing, Self timer Mode
Power Supply	Two CR2/DL CR2 lithium batteries Capacity: Approximately 30 instax SQUARE 10-pack film packs with new CR2/DL CR2 lithium batteries
Others	Film pack confirmation window, tripod socket (tripod sold separately)
Dimensions & Weight	118.7 mm x 128.1 mm x 58.1 mm/4.7 in. x 5.0 in. x 2.3 in. (not including protrusions)/393 g/13.9 oz. (without battery, strap, and film pack)
Accessories	Two CR2/DL CR2 lithium batteries, Shoulder strap, Three flash filters

*Specifications are subject to change for improvement.

Vivo Showcases Pioneering TOF 3D Sensing Technology at MWC Shanghai 2018

Vivo to give consumers a true sense of the third dimension through new gesture and 3D-enhanced apps

Shanghai, China, 27 June 2018 – Vivo today revealed its Time of Flight (TOF) 3D Sensing Technology at MWC Shanghai 2018, with the promise of a paradigm shift in imaging, AR and human-machine interaction, which will elevate consumer lifestyles with new levels of immersion and smart capability. Vivo’s pioneering TOF 3D Sensing Technology detects the time it takes emitted pulse light to return to the sensor to accurately map objects at up to three meters in front of it. It enables new opportunities in facial, gesture and motion recognition, 3D photography and AR, expanding the capabilities of the next generation of smart devices.

“From last year’s debut of In-Display Fingerprint Scanning Technology, the recent launch of the truly bezel-less Vivo NEX, to our ground-breaking TOF 3D Sensing technology, we continue to forge ahead and evolve towards the truly intelligent future by opening new ways for the AI to help the consumer,” said Alex Feng, Senior Vice President of Vivo. “By combining TOF 3D Sensing Technology with AI, we will continue to explore new possibilities for a better future.”

Industry’s Highest Resolution 3D Sensing
Vivo’s TOF 3D Sensing Technology features industry-leading performance in depth of information captured with its 300,000 sensor points, which is 10 times the number of existing Structured Light Technology. This raises the bar by enabling 3D mapping at up to three meters from the phone while having a smaller baseline than Structured Light. TOF 3D Sensing Technology is also simpler and smaller in structure and allows for more flexibility when embedded in a smartphone. This will enable much broader application of this technology than was previously possible.

Vivo's TOF 3D Sensing Technology is no mere proof of concept. The technology is tested and meets industry standards required for integration with current apps soon. Beyond facial recognition, TOF 3D Sensing Technology will open up new possibilities for entertainment as well as work.

Through precise and accurate tracking of gestures and movements of the user’s entire body, TOF 3D Sensing Technology creates entirely new ways to interact with and experience the world. Using AI to beautify a photo according to the entire person is a whole step above current photography applications. Merging this technology with AR capabilities could take users one step further and allow them to try on clothes virtually with enhanced 3D virtual fitting. It can also track gestures for mixed reality (MR) games and provide an entire new way to immerse yourself in a virtual world through MR games.

By combining AI recognition with TOF 3D Sensing Technology’s precise understanding of what it sees, users can even capture entire objects using 3D modelling. Users can therefore scan and recreate entire objects digitally. This technology can be used to scan lesson props for education, or even help scan critical parts of the body for medical purposes.

Godrej Expert Reiterates its Commitment to Karnataka and South India

Organise a special meet and greet activity with Godrej Expert’s Brand Ambassador and Actor R. Madhavan in Bangalore

Mumbai, June 22, 2018: Godrej Expert, India’s foremost and largest selling hair colour trusted by over 4.5 crore households, conducted a meet and greet event in Bangalore. This event was held to engage consumers and reiterate the importance of Karnataka and overall South India as a key market for the brand. The meet and greet was chaired by Mr. Ashwin Uppal, Category Head – Hair Color, Godrej Consumer Products Ltd (GCPL) along with Godrej Expert’s brand ambassador and renowned film actor, R. Madhavan.

The meet and greet activity was to celebrate Godrej Expert and the success it has received in Karnataka and rest of South market. This activity also gave chance to select users of Godrej Expert to meet and interact with actor R. Madhavan.

South India’s hair colour market is estimated to be worth Rs.730 crore, of which, Godrej Expert commands the highest market share. The region is a strong hair colour market for Godrej. The company’s own research shows that maximum number of hair colour entrants will be coming from the South region in near future.

Speaking on this occasion, Mr. Ashwin Uppal, Head - Hair Care, Godrej Consumer Products (GCPL) said, “South India is a very important market for Godrej Expert, and we hold a dominant position in the region.  We are thankful to receive the support and immense trust from stakeholders. We are committed to further strengthen our presence across South India. Our endeavor will be to offer the most unique hair colour solutions at the best affordable price. We are confident of achieving greater penetration and growth in the region.”

In India, Godrej Expert have made hair colour accessible and aspirational for people across the country. The overall hair colour market in India is estimated at Rs.4040 Crore, with Godrej Expert, commanding a significant market share. It is the largest hair colour brand in India with a retail presence of 40 lac outlets, the highest in the category.

Godrej Expert offer a variety of products including Godrej Expert Rich Crème Hair Colour, a rich crème hair colour, Godrej Expert Original, a unique powder hair colour and Godrej Expert Advanced a gel that is extremely convenient to use.

DITTO MUSIC MARKS ITS FORAY IN THE INDIAN MUSIC SCENARIO

​Ditto Music Ltd., a Liverpool based Inde Music and Distribution label company, is all set to make its presence felt in South Asia with India, Mumbai as its Head Quarter.

 Ditto Music an award-winning global music distribution and record label services company, supporting over 150,000 artists and labels worldwide, with 20 offices across the UK, Europe, Australia, Asia, North and Latin America. Today in a short span of 12 years the company has grown to an enormous size, with offices across all the continents and many emerging markets. Ditto’s focus is on subscription, distribution and acquisition models to developing independent acts across globe, with head start in UK. It always scored double digit share in UK TOP 40 charts and growing stronger. For benefit of understanding, we are not a streaming services, BUT a full fledge digital music distribution / label company.

Ditto Music- CEO and co Founder Lee Parsons says  “ARTISTS ARE MOVING AWAY FROM MAJOR LABEL DEALS AND TOWARDS INDEPENDENCE BECAUSE COMPANIES LIKE DITTO GIVE THEM MORE ATTENTION, BETTER TERMS AND MORE REVENUE.”

Founded by musicians, for musicians, Ditto provides distribution, music video, promotional and label services, offering both 100% royalty and commission-based deals. Ditto Music is also responsible for the innovative product Record Label in a Box, which provides all the tools budding music entrepreneurs need to start and run a successful label, and has helped establish thousands of new independent labels worldwide

Having previously worked with major artists such as Stormzy, Ed Sheeran and Sam Smith at the early stages of their careers, Ditto Music currently works with the next generation of rising artists, and in 2018 has released Top 40 albums and singles for artists such as Dodie, Dave, AJ Tracey, Yxng Bane and many more.

The India /South Asia office started in Oct 2017, Gautam Sarkar, a global veteran of 3 decades across music, hospitality and technology, will be leading the India/south asia piece, having worked with all majors in India and abroad​

In a very strategic manner Mr. Sarkar has decided to stay away from major Bollywood music currently, but more focused in the regional market business and overseas distribution. The company has concluded many major label deals for distribution outside India and managing their publishing business which is being neglected due to lack of knowledge and presence. The roster is tending to overflow, as people are looking up to Ditto to reach their music to the large sub-continent diaspora globally for delivering high quality streaming audio and monetization of copyright royalties. The opportunities are immense and it’s the right way to get paid for one’s works, which is being exploited by many platforms due to lack of accessibility or knowledge.

SALIENT FEATURES:

PROPOSED INVESTMENT OVER THREE YEARS 4.5 MILLION GBP

INITIAL FOCUS ON REGIONAL MARKETS

DITRIBUTION OUTSIDE INDIA

DISTRIBUTION WITHIN INDIA AS REQUIRED

100% OVERSEAS PUBLISHING AND ESTABLISHING REGISTRATION OF LABELS/SONGS WITH VARIOUS SOCIETIES FOR AUTHENTIC MONETISATION

LANGUAGES BEING CLOSED: AUDIO & MUSIC VIDEOS

BENGALI/GUJRATI/BHOJPURI/HARYANVI/RAJASTHANI/TAMIL/MALAYALAM/

PUNJABI

SIZE OF CATALOGUES: APPROXIMATELY 120,000 TRACKS BY 30^TH SEPTEMBER 2018

SOME OF THE RECORD LABELS/ ARTISTS SIGNED IN INDIA

·         ​Gathani (Bengali)

·         Aaryaa Digital(Bhojpuri),

·         Lerar(Tamil,

·         Vittal(Gujrati)

 three major north Indian labels under closure​

Vh1 brings alive World Music Day with expertly curated performances through the week

~To stream 20+ Facebook live exclusive performances and 30+ exclusive artist videos on their social media pages

~ 200+ songs from across the world in an on air special~

~To host over 50 gigs across the country to celebrate the special day~

MUMBAI, JUNE 20, 2018: Music is considered to be the food for the soul, which officially makes World Music Day the inevitable feast day of sorts. And what’s a feast without a banquet? Thus, to whet everyone’s musical appetite and to celebrate World Music Day in the most unique way ever, Vh1 is all set to showcase not one, not two, but sixteen expertly produced and curated performance videos not just for one day but across the entire week. Along with this, the Vh1 will also be hosting 20+ artists such as Raja Kumari, Nick Warren, The Micronaut, Thomas Schumacherr, Peggy Gou, Nush Lewis, Lost Stories, Zaeden, Shah Rule, Sickflip & Voctronica for exclusive Facebook live performances all week! And, if that’s not enough, connoisseurs of quality music will also get to 6 mini documentaries featuring origin stories on musical superstars such as Reverse Osmosis, BLOT, Audio Units, Jay Pei, Sequ3l, Tasneem. Plus, a unique website that features a special Vh1 playlist from 20+ countries across the world launches on Vh1 World Music Day at www.vh1.in/worldmusicday

While fans of Vh1 are in for a treat on World Music Day, the artists associated with the events are as excited! Here’s what some of them had to say about the whole experience:

"It was fun being a part of Vh1’s world music week celebrations, I got to do live streams with my trio and with Voctronica and we all enjoyed the interview questions and games. For practicing musicians who are passionate about what they do, almost every day is about music. What is special about having a day dedicated to music is that it is a day where musicians, non-musicians and music enthusiasts across the world can celebrate the joy that music brings to our lives. This celebration is a great way to discover and appreciate new music and artists" said Aditi Ramesh.

"Going Live with Vh1 for World Music Week was a blast! Was a super intimate vibe yet we reached so many people! World Music Day is a reminder of the gift that is music and how much it means to us! Was a great experience to celebrate with Vh1, big love to the whole team!" added Shah Rule.

Linford D’Souza of Smalltalk said, "We feel honoured to have been a part of this wonderful showcase put together by the good people at Vh1. We had a blast and are looking forward to more content like this for sure!”

"It's super encouraging and heart-warming to see how the Vh1 team brought together such a varied and special collection of artists from the indie scene! We had a really warm welcome, and felt right at home. For us, world music day signifies the spirit of exploration, emotion, expression and celebration through music -  Vh1 enabled us to demonstrate what that means to us. Thank you!" said Nirmit Shah, Ape Echoes

Arjun Nair of Voctronica said, "Vh1 World Music Week was a great feeling for us to be part of, with so many artists coming together across different timestamps, to bridge the gap between people, with everyone tuned in live; very symbolic of what music has done and stood for over the years. A 6th sense that binds all. While every day is technically World Music Day, it's still a great way to underline and celebrate that bond, harmonizing reason and occasion."

Making this a truly grand celebration of music, Vh1 has also planned a plethora of on-ground events which include over fifty gigs across the country throughout the week. Across cities like Mumbai and Delhi, Vh1 has also tied up with the Furtado School of Music to celebrate music across fourteen jam rooms. Also in the works is a one-of-a-kind Vh1 & Flea Bazaar World Music Day special gig to be held at the Flea Bazaar Café in Mumbai.

So, head over to Vh1 to get with the best in music and English entertainment this World Music Day!

You can catch all the action on Vh1 Social Media handles here:

Facebook: https://www.facebook.com/vh1india

Twitter: https://twitter.com/Vh1India

Sri Sri Tattva launches its lifestyle range under brand BYOGI

Will offer superior quality ethnic wear, yoga wear and accessories for the entire family

National, June 19, 2018: Sri Sri Tattva, a leading brand in the space of health and wellness, has launched its new lifestyle brand BYOGI. BYOGI offers a range of ethnic wear, yoga wear and accessories for men, women and children. The brand endeavours to bring a line of quality clothing at very attractive price points. 

The BYOGI line will presently be exclusively available on www.srisritattva.com and its mobile applications for delivery across India. BYOGI will look to expand its online and offline retail footprint by tying up with online majors in the space as well as multi brand retail players across the country this year. The brand will also establish its own stores in key cities beginning with Bangalore.  

"For Sri Sri Tattva, working on BYOGI is something that has been close to the heart. Our presence in the space compliments our goal to bring high quality products in the space of health, wellness and lifestyle. We have always been passionate about values of our ancient culture be it through the benefits of the science of Ayurveda, promoting Yoga and Meditation and even traditional art and design. Making the best available to as many consumers as possible will now also reflect in our offerings through BYOGI. With this launch we are excited to cater to the growing demand for ethic wear, yoga wear and eco-friendly products using jute." said Mr. Tej Katpitia, CEO, Sri Sri Tattva

The BYOGI range will begin from Rs 299 onwards.

Choosing a Latex Mattress – Don’t Lose Sleep Over It!

Does your mattress really affect your quality of sleep? According to a study by Research Triangle International and Drs. Andy Krystal and Jack Edinger from Duke University, and a research of over 16,000 sleep nights and 128 subjects, the answer is an affirmative yes. Even small differences in mattress support (soft, medium, firm) correlated with changes in sleep and pain. This is a clear indication that mattresses really do matter.

Now with the sheer variety of mattresses available in the market, the choice may be overwhelming. Latex mattresses – though relatively new entrants into the market, are known for their premium quality and have been taking the market by storm. In fact global market research reports indicate that India is among the largest players in terms of latex mattress demand currently. There are several aspects which require thorough consideration before you make your choice of latex mattresses. Alphonse Reddy Founder and CEO, Sunday Mattress provides you with a systematic approach to choosing your latex mattress:

What is a True Latex Mattress?

Let’s clear the first level of confusion – a real latex mattress is made up of just latex foam and has no springs and no other foams. The support comes from the latex core that is built into the mattress during its construction. This core is a firm base and is set between the 6-8 inches thickness of the mattress. While some mattresses are made up of just the core, others are constructed with several thinner layers of latex that are placed above the core. These multiple layers can range from one to 6 or more inches in terms of thickness. Your latex mattress may have an additional one-inch cover that is cotton or wool-based.

Firmness of a Latex Mattress

Latex mattresses are often the choice for those with orthopaedic or back related issues –for better support. In fact, WebMD says that 2-10% of people who suffer from lower back ache end up with chronic back aches in the long run. Latex mattresses have a system of firmness for its core. This is called indentation load deflection (ILD). This is a reference to the specific number of pounds or kilos required to compress 25% foam. Lower the numbers softer the foams and vice versa.

Latex mattress cores generally are in the firm to super firm categories. The upper layers range from being very soft to firm resulting in different feels. When making the choice, it is to take into consideration the levels of softness of all layers and the resultant firmness.

Once you have determined this, choosing between a 6 inch or 8 inch mattress, with or without memory foam will be easier.

Mattress Covers for Smart Maintenance

And the final aspect to consider is the cover material it comes with. Its breathability, durability as well as its flexibility are things you have to take into consideration. Cotton and wool are natural fibres and therefore good at wicking or pulling moisture away from the body into the mattress. The advantage here is the breathability of your mattress.

The mattress cover should also be of the kind that can stretch along with the latex foam. This enhances the longevity of your latex mattresses to more than 10 to 15 year. Owners of all latex mattresses have enjoyed their mattress for an average of 12-20 years! The cover materials you need to look out for are cotton and wool. If you have the option of going in for certified cotton or wool, nothing like it.

Now with this basic information, here is a checklist to work with:

• Determine the quality of the latex. Look for certification.
•  
• Look into the construction of the mattress. Ask your sales person to walk you through.
•  
• Determine the thickness best suited to your needs. 6 and 8 inch options are standard.
•  
• Figure out the firmness of the mattress by trying it and check for which works best for you
•  
• Determine the mattress cover material that will be provided.