Priyanka Chopra’s #YaariChiSelfie for the upcoming Marathi movie ‘Kaay Re Rascalaa’.

Selfies are the biggest contribution of smartphones and social media to pop culture. Each of us, camera obsessed or not, has worked tirelessly to master the art of clicking selfies worthy of a social media share. And just when you have perfected the duckface and fish gape pouts, selfies is struck by a fresh wave of internet breaking trend of #yaarichiselfie.

Priyanka Chopra has started a new social media campaign of #yaarichiselfie by posting her selfie with her beloved friend on social media. This campaign was started in order to promote the yaari song from upcoming Marathi Romcom “Kaay Re Rascalaa”.

The song is been picturized on the onscreen best friends cum partner in crime Raja (Gaurav Ghatnekar) and Guddu (Nihar Gite). Not just that the song is composed by the bestfriend duo musicians with the same name Rohan-Rohan which was sung by Shaan.

Produced by Purple Pebble Pictures directed by I Giridharan Swamy. The entire team of 'Kaay Re Rascalaa' Gaurav Ghatnekar, Bhagyashree Mote, Nikhil Ratnaparkhi ,Supriya Pathare ,Nagesh Bhosale, Nihar Gite ,Akshar Kothari ,Siddheshwar Zadbuke, Srikant Maski and introducing Aishwarya Sonar. Child artist Nihar Gite is debuting in Marathi with ‘Kaay Re Rascalaa’. Producers Priyanka chopra and Madhu chopra , Co Producers Dr. Satyasheel Biradar & Sangeeta Manjrekar and Associate Producer Kunickaa Sadanand, are all set to give you package of entertainment on 14th of July all over Maharashtra.