Sidharth Malhotra in an all new avatar in his next film.

Sidharth Malhotra in an all new avatar in his next film.

The actor who stole a million hearts playing the fun role in his first film 'Student of the Year' is going through a transformation for his next film.

Director Mohit Suri is developing two distinct looks for his lead, Sidharth Malhotra for his next film 'The Villain'

The two looks will be completely different from what Sidharth is in real life.

In this film, Sidharth will be seen playing a very intense character which is very dissimilar from his real life persona.

Sidharth is a director's actor and he completely trusts his director.

The handsome hunk is hugely popular among female audience for his chocolate boy looks and he will be seen going through a drastic makeover for The Villain.

Sidharth says "Mohit Suri is keen to have two distinct looks for me in The Villain. Mohit wants to experiment with various looks before finalizing them. I am excited to go through the process as in both; Student of the Year and Hasee toh Phasee I have been closest to how I look in real life."

CHENNAI EXPRESS review by ANIZ FILMVALA

CHENNAI EXPRESS 

review by 

ANIZ FILMVALA

CRITIC VIEW.

SHAHRUKH KHAN he has been a epitome of passion,romance and a true lover on screen with his magical eyes and a attitude which is  matchless to  any other star.SRK has given some memorable performance in begining of his career,which is not easy to be replaced by any RK's or AK's.CHENNAI EXPRESS has some remarkable moments but lacks the charisma of SRK's presentation on the screen,as he has replicated his own performance leaving nothing new for his fans.CHENNAI EXPRESS is just another potboiler served with more fancy framings and exotic location of south.SRK has just got the timing right this EID that will keep the box office ringing.

DEEPIKA PADUKONE with her stellar performance this time again, she is the one who has got the accolades and stormingly successful collection to CHENNAI EXPRESS.The reigning queen of Bollywood has reason to smile as success of the movie is going to be crowned on her head.She is the only actress with style ,performance and chutzpah.

ROHIT SHETTY has shown yet again his commercial mastery of making a blockbuster with a shoe string budget.

CHENNAI EXPRESS in whole is just a ride without much of fanfare and you may come out wondering willy-nilly.

CAST.
Directed by Rohit Shetty
Produced by Gauri Khan,Ronnie Screwvala,Siddharth Roy Kapur
Screenplay by Yunus Sajawal
Story by K. Subaash
Starring            Deepika Padukone,Shahrukh Khan
Music by Vishal–Shekhar
Cinematography Dudley
Editing by Steven H. Bernard
Studio            Red Chillies Entertainment
Distributed by UTV Motion Pictures

SriDevi is the brand ambassador of Wee Stores a new chain of multi brand retail stores being Launched in Mumbai

Wee Store, a new chain of multi brand retail stores has roped in the famous actress Sri Devi as its brand ambassador.

“Wee” Stores is the new chain of retail stores being launched by Wital See Marketing Ltd. The company has forayed into multi-brand retail of FMCG products. Under this segment, Wee stores will offer products in different categories like apparel & lifestyle, personal care, food & beverages, home appliances, beauty & cosmetics and more.

The Company has forayed into multi-brand retail with its flagship brand “Wee Stores” across various cities in India including Delhi, Gurgoan, Vadodara, Chennai, Raipur, Lucknow, Chandigarh, Pune and Mumbai. Wee Stores will provide products in various categories like apparel & lifestyle, personal care, beauty & cosmetics, food & beverages and home appliances. Wee stores are being operated in three formats- Hi-end luxury stores in Metro cities, Hypermarkets in Tier-I and Tier-II cities and Convenience Stores in Tier-III cities and towns. Currently there are 70 operational Wee Stores in India.

“Our target market is the average Indian households for whom all products of daily necessity are available under one roof. We have already put infrastructure in place for 70 stores across various parts of the country. Over the next few years we plan to open many more stores across different cities in India. We want to ensure that consumers in every part of the country have access to affordable products at their doorstep.” said, Mr. Jyoti Narain, Executive Director, Witalsee Marketing Ltd.

Sridevi and Mr. Jyoti Narain, Executive Director, Witalsee Marketing Ltd

“In her recent movie “English Vinglish” Sri Devi has played the role of the new age Indian woman, who can take on new challenges while maintaining her traditional values. This makes her the right choice for the brand ambassador of Wee stores.”, said Mr. Narain, explaining the rationale behind roping in the effervescent actor. The TVC is being directed by the renowned director Mr. Pradeep Sarkar.

An exited Sridevi, said while addressing the Press Conference, that she enjoys shopping at the Retail Stores with her family and the experience at such stores like Wee Stores, creates a family bonding. 

Sridevi further added that in her opinion We Stores are for everyone, and their concept is practical and unique. Wee stores will not only cater to the specific needs of a wide array of people, but also cater to the Tier 2 and Tier 3 cities.

With the launch of Wee stores Witalsee has made its venture into the organized retail market. The company is targeting over 100 stores in the next 3-4 months in various cities including Delhi, Gurgoan, Vadodara, Chennai, Raipur, Lucknow, Chandigarh, Pune and Mumbai. The wide range and quality products available at each of the stores will ensure that “Wee” Stores emerge as the new star of the retail industry.

With elegant interiors, every Wee store is fashionable and individualistic, providing not just value for money but a collection of the finest quality products. It’s courteous and warm staff, great ambience compliment the ultimate shopping experience, thus, making it a much sought after shopping destination!

For More information please visit http://www.witalsee.com/retail.php

The huge success of her last film Aashiqui 2 has just sunk in for the actress, Shraddha Kapoor.

The huge success of her last film Aashiqui 2 has just sunk in for the actress, Shraddha Kapoor.

And she recently took time off to treat and pamper herself. The actress, with a few close friends took a trip to Belgium, Amsterdam and Paris.

Shraddha Kapoor, who loves to travel and explore new places planned a 10 day trip with her friends post the massive success of her film Aashiqui 2.

Being a hard core music lover, the actress with her friends also attended the dream music concert, Tomorrowland.

Shraddha who entered the 100 crore club with this film bonded well with her photographer-friend Rohan Shrestha and the young director, Ayan Mukherjee.

This trip was well deserved by the new and young actress of B-town.

Spokesperson confirms "Yes, the actress recently took a 10 day leave after a very long time to celebrate her success with her close friends. She surely deserved this holiday"

The actor, Rishi Kapoor, who remembers long dialogues actually finds it difficult to remember names of people.

The actor, Rishi Kapoor, who remembers long dialogues actually finds it difficult to remember names of people.

Rishi Kapoor has a very lovable habit of calling everyone by different names each time.

Even on sets of his upcoming film, Shuddh Desi Romance, he would keep calling his co-stars Parineeti, Sushant and people of the crew with different names without realizing.

The younger unit on the sets of Shuddh Desi Romance recently learnt about this habit of Rishi Kapoor and once they were aware about this, they found it very adorable.

The people around the star are accustomed to this by now and the sport that Rishi Kapoor is that he himself laughs about this habit of his.

The actor has the highest potential to shock you each time as he is very spontaneous and natural.

Parineeti Chopra says "Rishi sir has an adorable habit. He doesn't remember anyone's name. So he would keep calling everyone by different names. And what he will call you next is always a surprise. Best is, that he is also laughs the most about this habit of his"

Shahid Kapoor's brother Ishaan loves to watch his big brother perform on a live stage.

Shahid Kapoor's brother Ishaan loves to watch his big brother perform on a live stage.

So much so that Ishaan has planned to keep a special get together with his friends on 10th August, for the telecast of IIFA. Shahid Kapoor will be hosting IIFA, for the second time around.

Ishaan loves to watch Shahid hosting stage shows. He feels Shahid has fantastic comic timing and great flair which very few actors have.

Shahid had also hosted the IIFA last year and his brother Ishaan had loved his fantastic performance.

Ishaan thinks that Shahid should do live hosting and performances more offend.

CAPTAIN PHILLIPS India release: 18-Oct-13

CAPTAIN PHILLIPS

India release:    18-Oct-13           

Genre                   Action thriller    

Director:            Paul Greengrass              

Cast:                  Tom Hanks, Catherine Keener

Columbia Pictures’ action-thriller Captain Phillips stars two-time Oscar® winner Tom Hanks in the true story of Captain Richard Phillips and the 2009 hijacking by Somali pirates of the US-flagged MV Maersk Alabama, the first American cargo ship to be hijacked in two hundred years. The film is directed by Oscar® nominee Paul Greengrass, from a screenplay by Billy Ray and based upon the book, A Captain’s Duty: Somali Pirates, Navy SEALs, and Dangerous Days at Sea, by Richard Phillips with Stephan Talty. The film is produced by Scott Rudin, Dana Brunetti, and Michael De Luca.

Shankar Mahadevan and Rakyesh Omprakash Mehra launches anthem “Mujhse Hogi Shuruat

Anti-corruption website ipaidabribe.com launches its hindi version “Maine Rishwat Di” 

Shankar Mahadevan and Rakyesh Omprakash Mehra launches anthem “Mujhse Hogi Shuruat

Mumbai, 9 Aug 2013:“Maine Rishwat Di” (hindi.ipaidabribe.com), the Hindi language version of anti-corruption website ipaidabribe.com was launched here today by singer and music director Shankar Mahadevan, at a launch event hosted by Janaagraha, the Bangalore based NGO.

Ipaidabribe.com is the world’s largest crowdsourcingplatform against corruption focussed on the day-to-day demand for bribery faced by citizens.  In just three years of its launch the site has recorded over twenty five lakh visits and twenty thousand bribe stories from over four hundred cities and towns in India.  The Hindi avtar of ipaidabribe “Maine Rishwat Di” is expected to reach over 600 million Hindi speaking citizens across India giving them an opportunity to report their corruption and bribe experiences, and significantly contributing to corruption data and trends.

Shankar Mahadevan Academy and Janaagraha are running a global talent hunt called “Mujhse Hogi Shuruat”for the best lyrics for an anti-corruption anthem.  Speaking at the event Shankar Mahadevan said “Shankar Mahadevan Academy ties music with technology to spread the learning of Indian music.  People like me in the entertainment industry can contribute to social change through our work.  The Academy’s and my collaboration with ipaidabribe and Maine Rishwat Di issomething I look forward to“.  The noted singer who is also part of the Shankar-Ehsan-Loy trio said he would sing the anti-corruption anthem that could then become a call to action to all Indian citizens to joinipaidabribe.com and Maine Rishwat Di in their fight against corruption. Mahadevan announced that Pankaj Sinha, a contestant from Phoenix Arizona has been chosen as the winner of the “Mujhse Hogi Shuruat” contest by the Shankar Mahadevan Academy.Shankar Mahadevan said“It is important that citizens speak up and take action. The fight against corruption will be a long journey. But I am confident ipaidabribe.com and Maine Rishwat Di will achieve their lakshya”.  Laying emphasis on his point, the singer rendered his song from the Hindi movie Lakshyathrilling the audience.

Rakeysh Omprakash Mehra, noted filmmaker who was also present at the event said“Janaagraha’s work is all about social change that is action-orineted and does not stop with talking.  I feel honoured to be part of it” 

Mobile Apps and SMS services facilitating bribe reporting by citizens were also launched at the event.  Citizens without access to smartphones or internet connections can file a bribe report by sending a message to 56363.  Describing the impact of ipaidabribe.com and Maine Rishwat Di, Swati Ramanathan, Co-Founder, Janaagraha said“ipaidabribe.com has succeeded in collecting data on day to day bribes and corruption based on an innovative crowdsourcing model.  It also captures the anguish and distress that citizens experience when confronted with demand for bribes.”

The website provides citizens a platform to not only narrate their story or experience with bribes and corruption, but also aggregates data on amount of each bribe, office and location where it was paid.  Further, citizens also have the option of reporting this to senior officials of the department where bribe was paid, Vigilance department and to the media. The site also facilitate citizens to report stories where they have resisted paying bribes and where they have met honest officials who did not ask for a bribe.

Citizens in fifteen other countries including Brazil, Greece, Kenya, Pakistan, Ukraine and Mexico have found inspiration in this innovative crowdsourced model of fighting corruption and have built similarsites, making ipaidabribe.com a global phenomenon.

Also present at the event was Jayant Sinha, Managing Director, Omidyar Network India Advisors, who launched the Mobile Apps.

Never-Ending Movie generates more than a million impressions!!andpictures.in

Never-Ending Movie generates more than a million impressions!!

Whoever said ‘Too many cooks spoil the broth’ would never have thought that India’s first interactive movie channel ‘&pictures’ would take that quote and turn it around. In just two days of the digital film going live, the country’s first crowd-sourced film has already sent the digital audiences into a frenzy, engaging around 15,000 users! Of these more than 30% of them have accessed the film through their mobile phones. The specially created Twitter hashtag #GiveMovieNamesWithAnd trended organically on the very first day of the never ending film going live in cyberspace.

With the vibrant campaign page andpictures.in bringing in the most traffic, engagement levels are phenomenal with users who access it from desktops staying on the microsite for 5+ minutes, mobile net users staying on the site for 4.2+ minutes and page views reaching over 4 views per person. Though users have the option to participate through Twitter and Facebook, there is maximum fun on the campaign micro site which has led to exceptionally high stay time per user.

Debashish Ghosh, Chief Knowledge Officer – EsselGroup, Technology and Digital Strategy while talking about the high user engagement on ‘the never &ing movie’ says “All innovative campaigns do well for obvious reasons. But this one has really surpassed even my expectations. Counting all social shares, mentions, tweets etc, exposure for the Brand ‘&Pictures’ as a result of the ‘never &ing movie campaign’, has gone to several hundreds of thousands, possibly crossed million. All of this essentially drives home the point that the initiative is perhaps tending to become one of the better case studies of Ideation Led Digital initiatives in India and perhaps even the world. The fact that there is almost 50% mobile engagement proves that people are constantly following the campaign and engaging at will. This is PURELY because of the power of the idea and digital execution. “

He further added, “The compelling part of the idea is that it hands control to consumers ... and consumers love it! Especially when brands recognize that consumers are cognitive and intelligent in their approach. In my opinion - that’s what made consumers align so easily with the concept. They felt ONE with it and a part of it. And most importantly - it is a TOTALLY FUN experience which is yet serious and non-frivolous. It lends a sense of fulfillment to consumers in co-creating that ultimate ‘Junta Scripted’ movie. This innovative idea is in sync with the brand ethos and helps showcase &pictures as being significantly different from all existing movie channels. The results have proven that we were right in our choice - so far - and the participation by consumers have been phenomenal.“

Talking about the phenomenally high response to the digital film, Mr. Akash Chawla, Marketing –Head, National Channels, ZEEL, says “The digital film has been extremely successful in reaching out to the right kind of audiences and creating a huge buzz for ‘&pictures’ as a brand. As a movie channel, it has been the perfect medium to engage users with the brand through the creation of a film that is ‘for the people and by the people’. We have urged users to get their creative juices flowing and there have been over 2200 responses for the script and dialogues with thousands liking and following dialogues through the day.”

“Our data on the campaign has shown us that we have gained a large group of loyal followers who have been following the progress of the film from the stage of inception. These users follow the campaign as they leave their places of study and work leading to a huge spike in traffic between 7-11 PM. Though digital trends in the past show that people have been averse to the idea of signing up, it is encouraging to see that they haven’t resisted the process or let it stop them from participating in the campaign.”

  

Join us as we premiere the film that YOU made possible! The film premieres on Monday, August 12 on andpictures.in. Stay tuned!

Sonam Kapoor who just got out of the success of her recent films; Bhaag Milkha Bhaag and Raanjhanna has no time to enjoy the moment now.

Sonam Kapoor who just got out of the success of her recent films; Bhaag Milkha Bhaag and Raanjhanna has no time to enjoy the moment now.

Before the huge success of her recent films could sink in, the pretty actress got into shooting for her next film with YRF.

YRF had planned the shooting dates much in advance and got the dates from Ayushmann, Rishi Kapoor and Sonam.

However Sonam was busy promoting her films before and immediately got into shooting for YRF post that as promised.

However, this only means that a bigger celebration is in que for the actress.

The actress who hasn't even been home to have a celebratory dinner with close friends and family has postponed the celebration as of now.

After all, work comes first. Especially for the dedicated and professional actress Sonam.

Sonam says "I have been inundated with calls from friends from the industry, family and well wishers. My house is filled with flowers and this calls for a big celebration for everyone. I will plan it once my shooting schedule is over."

Iftar party hosted by veteran actor Sanjay Khan and his wife Zarine Khan.

Iftar party hosted by veteran actor Sanjay Khan and his wife Zarine Khan. Mr. Waahiid Ali Khan attended the party with other eminent personalities from the Bollywood industry and from the political circle. Chief Minister Prtihviraj Chauhan, Mhd. Arif Nasim Khan (Cabinet Minister of Maharashtra), Ghulam Nabi Azad, Abu Azmi, Kabir Bedi, Kajol,Tanisha, Adnan Sami, Suzzane Roshan, Javed Akhtar, Shabana Azmi were also present at the party.

Mr. Waahiid Ali Khan is quite a known name in the industry and happens to be a close friend of the Khans. The iftaary party was hosted at Sanjay Khan's Juhu residence where Sanjay Khans son-in-law Hrithik Roshan, who is recuperating from a brain surgery was also present.

Western Union association with Shah Rukh Khan’s Chennai Express celebrates international & domestic consumers’ enduring commitment to send money home

 

Western Union association with Shah Rukh Khan’s Chennai Express celebrates international & domestic consumers’ enduring commitment to send money home

All India mass-media campaign rolled-out from mid-July across 10 states

Mumbai, India, 8 August 2013: Western Union, a leader in global payment services, has signed up yet another Bollywood production; formalizing an association with Indian film superstar Shah Rukh Khan’s anticipated 2013 blockbuster - Chennai Express to be released during the Eid holiday.

The storyline of Chennai Express signifies the hardship the movie hero undertakes against all odds to ultimately win his love.  The movie association is pertinent to Western Union’s own consumers who send money back home to support their families whether they are overseas non-resident Indians or domestic migrants.

In honour of the holy season of Ramadan and celebration of Eid – Western Union’s association with Chennai Express, follows closely with the company’s 10 Guna Zyada’ promotion where 30 international remittance receivers across ten states in India enjoyed the opportunity to increase their principal amount received ten-fold* which ended 6 August 2013.

Mr. Kiran Shetty, Managing Director & Regional Vice President, Western Union India said: “There is a hero featured in every Bollywood movie and at Western Union, every time Western Union moves money for consumers whether that is from overseas or within India, there is a hero celebrated by family and loved ones across the whole of India.

“We are talking about 11 million customers in India alone last year and we expect this to grow with our expansion of international direct-to-bank and domestic direct-to-bank services.

“Our association with Bollywood is a celebration of this heroism and there is no better way than to celebrate with the “King of Bollywood”, Shah Rukh Khan’s special movie release.

In India - regular support, education and gifting are the top three reasons to receive international remittances from family and loved one’s overseas, according to Western Union research in 2012.

Mr Shah Rukh Khan said, “We are delighted to be to be associated with a global brand like Western Union that has been connecting families across the world and within India.

“Cinema is exactly like that. In fact, Chennai Express is a family entertainer for every person across the world. I am glad Hindi Films continue to inspire real life stories and it is my pleasure to be a part of this important journey.

 “It is a special heroic sacrifice to leave home in the name of greater opportunity for family and loved ones. I am glad Bollywood continues to inspire real life stories and I am honoured to be a part of this important journey,” he said.

Tanaaz Bhatia, Managing Director, Bottomline Media Pvt.Ltd, said, “Western Union brings loved ones together, this is in perfect sync with the theme of Chennai Express making it a perfect blend.  We are thrilled to be a part of this association as the movie and Western Union promise ten times more excitement for all Indians, this festive season”.

Western Union’s mass media campaign rolled out in India mid-July in the major states of Uttar Pradesh, Bihar, West Bengal, Rajasthan, Punjab, Tamil Nadu, Andhra Pradesh, Maharashtra, Kerala & Karnataka. It included TV, radio, print and outdoor advertising as well as point of sale activation at Western Union^® Agent locations.

Western Union’s association with Chennai Express continues its tradition of Bollywood sponsorship. Western Union’s “Great loves that binds overseas Indians back home” 2012 survey conducted by Nielsen asked Indians by birth or descent across major regions of the world with large Indian diaspora, the top three things that connected them most to India. The top three iconic characteristics connecting overseas Indians most to their roots are, perhaps not surprisingly were Indian food, Bollywood and traditional festivals.

Western Union’s 10 Guna Zyada’ promotion conducted via a raffle of money transfer transactions offered over 5,000 consumers a chance to win ‘Eidi’ ranging from INR 501 up to INR 5,001, while 30 lucky winners had the opportunity to win a grand prize of up to INR 120,000.

The competition within the states of Uttar Pradesh, Bihar, West Bengal, Rajasthan, Punjab, Tamil Nadu, Andhra Pradesh, Maharashtra, Kerala & Karnataka - ended 6 August 2013; and winners notified will be by 16 August 2013.

* Maximum prize limited to INR1,20,000.  Other terms and conditions apply.

About Western Union

The Western Union Company (NYSE: WU) is a leader in global payment services. Together with its Vigo, Orlandi Valuta, Pago Facil and Western Union Business Solutions branded payment services, Western Union provides consumers and businesses with fast, reliable and convenient ways to send and receive money around the world, to send payments and to purchase money orders. As of June 30, 2013, the Western Union, Vigo and Orlandi Valuta branded services were offered through a combined network of approximately 520,000 agent locations in 200 countries and territories and approximately 115,000 ATMs. In 2012, The Western Union Company completed 231 million consumer-to-consumer transactions worldwide, moving $79 billion of principal between consumers, and 432 million business payments. For more information, visit www.westernunion.com.

* Deepika Padukone and Shah Rukh Khan do not endorse Western Union® services nor the brand

MARYAN - AR RAHMAN & BHARATBALA along with DHANUSH to have a special screening in Mumbai

MARYAN - AR RAHMAN & BHARATBALA along with DHANUSH to have a special screening in Mumbai

The Mozart of Madrass - AR Rahman and the Brilliance of Bharatbala along with the superb talent of Dhanush, have got their Tamil romantic-drama 'Maryan', receive an overwhelming response from audiences, media as well as critics. Maryan got released on 19^th July and still creating ripples Internationally as well in Southern India.

AR Rahman and Bharatbala will be hosting a special screening of maryan in Mumbai on Saturday - 10^th August.

A.R. Rahman has used the tunes that will resonate in your heart, long after the show is over. The wizard has brought his genius for the movie’s BGM score.

Dhanush, who recently made a sparkling debut in Bollywood with Raanjhanaa, revels and excels in a role that gives him huge scope to perform; his performance is real and heart-wrenching – whether he is showing joy, pain or love. Ace actress from Malayalam cinema, Parvathy makes presence of a very powerful  performance.

Ace ad filmmaker Bharathbala, who shot to fame with his patriotic videos Vande Maataram and Jana Gana Mana, makes his debut in Tamil cinema with Maryan. Maryan comes with the promise of delivering great music and visuals.

Renowned French Cinematographer Marc Koninckx’s, visuals are poetic and out-of-this-world as he has fully exploited the wide visual canvas that Bharathbala has offered him.

Model/Vj/Actress Pooja Misrra scorches the ramp as the finale showstopper for Jewel Trendz at I.I.J.W.

Model/Vj/Actress Pooja Misrra scorches the ramp as the finale showstopper for Jewel Trendz at I.I.J.W.

Just when we were getting bored of the regular showstoppers at fashion weeks, came a surprise we had to write about.There we were seated at the front row of Jewel Trendz fashion show at the I.I.J.W. when as though lightening struck the audience as in glided the gorgeous showstopper.In an electric blue bebe gown tall and statuesque Model/Vj/Actress Pooja Misrra mesmerized us with her beauty,confidence and grace.Very aptly such a bombshell was chosen to walk the finale showstopper for Jewel Trendz show at the highly celebrated IIJW.Have a look at the photographs to be spell bound.

NEXT ATTRACTION HOLLYWOOD - UPDATE

NEXT ATTRACTION HOLLYWOOD

·         ONE DIRECTION: THIS IS US (3D) – 6^th September

·         GROWN UPS 2 – 13^th September

·         2 GUNS – 20^th September

·         ELYSIUM – 23^rd September

Bhaag Milkha Bhaag Runs Into The 100 crores Club

Bhaag Milkha Bhaag Runs Into The 100 crores Club

First Film Of Indian Cinema To Cross 100 crores During The Month Of  Ramadan

05th August 2013: After a tremendous success across nation, Viacom 18 Motion Pictures and Rakeysh Omprakash Mehra' s Bhaag Milkha Bhaag has entered the 100 crore club. It is Bollywood's first movie which has crossed 100 crores in the month of Ramadan. The movie has become a raging movement across the country with the motivational display of Milkha Singh's life by Farhan Akhtar.

Bhaag Milkha Bhaag has caught a momentum like no other movie so far and is being going strong in its 5th week. Ajit Andhare, COO of Viacom 18 Motion Pictures says, "This milestone is extraordinary. It validates our belief as a Studio that Cinema is a force of good. And at its best, it can engage an entire Nation in an inspiring and uplifting conversation."

The movie has gone tax free in a lot of cities across India. "That Brands, State governments, Celebrities, and most importantly - people at large, found resonance with this larger conversation in somewhat cynical times gives us hope about our future as a Nation & Society." said Ajit Andhare.

Even after a success of going tax free the movie has become the first Indian biopic to enter the 100 crore club, Andhare continues, " So this 100 Cr for BMB is special and the entire team at Viacom 18 and ROMP feels proud and fulfilled today.".

With the very best talents like Farhan Akhtar, Sonam Kapoor, Yograj Singh, Art Malik, Divya Dutta, Pawan Malothra, Prakash Raj, Dalip Tahil and endorsement of Milkha Singh, Bhaag Milkha Bhaag has earned 103.2 crores (net India Box-office) till the fourth weekend. It has also got a great response overseas with a total of 20 crores approx.