HIGH FASHION MEETS THE SPIRIT OF COUTURE
~ Bring Out the Star in You with Van Heusen’s ‘Limited
Edition’ Spring Summer ‘14 Collection for Women~
Mumbai, 10th April 2014: Van Heusen, the world’s most fashionable formal wear
brand continues its starlit association with Bollywood’s style diva Deepika
Padukone and announces the launch of its ‘Limited Edition’ Spring-Summer 14
collection. With exclusive, sensuous and sophisticated designs crafted for the
modern, smart and the contemporary women - Van Heusen and Deepika Padukone
brings to you a chic wardrobe that every woman desires.
VAN HEUSEN ‘LIMITED EDITION’
Deepika and Van Heusen have always
epitomized effortless style and sophisticated fashion, while being chic and
elegant. This season, Van Heusen’s ‘Limited Edition’ line continues to be
associated with the style diva and designer, Deepika Padukone. This time round,
the collection includes product categories such as blazers, trousers and skirts
along with dresses.
The compilation of ensembles assert
Deepika’s effortless style and emphasises on Van Heusen’s principles of
sophisticated, graceful and understated fashion and is a representation of the
harmonious amalgamation between the two worlds.
“This exclusive collection is
designed specifically for today’s woman, who straddles many worlds and many
roles with ease,” comments Mr. Vinay Bhopatkar, Brand
Head of Van Heusen. “With a line showcasing an ultimate
combination of style, modernity and substance, the Limited Edition collection
offers every woman a classy and fashionable wardrobe that is truly unique.”
Moreover, this season the brand
pulled out all the stops with the ‘Walk the Ramp with Deepika’ contest - an
exemplary way to bring in an
aspirational value through the product for their consumers by setting a
benchmark which is at par with international brands. The 10 lucky winners who
were shortlisted from the contest got a chance to ‘Walk the
Ramp’ with Deepika, as the designer, at Mumbai where the ‘Limited Edition’
Spring-Summer 14 collection was showcased.
Speaking on the range, Deepika says
“It’s a little bit of what I already have and what I would like to see myself
wearing. The collection is really about wearing your own personality. That’s
something I’ve always believed in. It’s important to not forget who you are”,
concluded the fashionista.
The ‘Limited Edition’ Spring-Summer 14 line truly
magnifies “Celebrity Status” through a trend-setting, unique and an exclusive
range of apparel.
About
Limited Edition
Designed by Deepika for Van Heusen, Limited Edition is a collection of
exclusive bags and dresses designed to make every woman feel beautiful. This is
what she has to say about it: “Ever so often, when I see a dress, I just wish
it had a little something extra - a trim or a bow that could take it just a
notch higher. Every piece you see in the collection is designed by me, with the
sole intention of making a woman feel special, and yet real.”
About Van
Heusen
Van Heusen is India’s No. 1 premium lifestyle brand for men, women and youth.
With a rich heritage of 128 years, the brand entered India in 1990. It has had
the unique distinction of establishing not only the brand, but also the
ready-to-wear category. The brand epitomises ‘fashion for the corporate’, and
its design driver is the combination of fashion and elegance. Over last 22
years of existence in India, Van Heusen has been making workplace more
fashionable. Van Heusen has consistently been ahead of the curve in
understanding the evolving fashion needs of Indian professionals and making it
accessible to the Indian consumer.
About Madura Fashion and Lifestyle
Madura Fashion & Lifestyle, a division of Aditya Birla Nuvo Ltd, is
one of India’s fastest growing branded apparel companies and a premium
lifestyle player in the retail sector. After consolidating its market
leadership with its own brands, it introduced premier international labels,
enabling Indian consumers to buy the most prestigious global fashion wear and
accessories within the country. Established in 1988 by Madura Coats Limited;
Madura Fashion & Lifestyle has its origins in the erstwhile Coats Viyella
Plc, Europe’s largest clothing supplier. In December 1999, Aditya Birla Nuvo,
an Aditya Birla Group company, acquired Madura Fashion & Lifestyle to
become the undisputed leader in the readymade menswear industry in India. In
2000, the company became a wholly-owned subsidiary of Aditya Birla Nuvo.
About Aditya Birla Nuvo Ltd.
Aditya Birla Nuvo
is a USD 4.75 billion conglomerate operating in the services and the
manufacturing sectors, where it commands a leadership position. Its service
sector businesses include Financial Services (Life Insurance, Asset Management,
NBFC, Private Equity, Broking, Wealth Management and general insurance
advisory), Fashion & Lifestyle (Branded apparels & Textiles), Telecom,
and IT-ITeS. Its manufacturing businesses comprise of the Agri, Rayon and Insulators
businesses. Aditya Birla Nuvo is part of the Aditya Birla Group, a USD 40
billion Indian multinational. The Group operates in 36 countries across the
globe, is anchored by an extraordinary force of over 136,000 employees
belonging to 42 nationalities and derives more than 50% of its revenue from its
overseas operations.