Just Cavalli takes Mumbai’s Elite on an Aromatic Journey with its Exclusive Launch Party!
Just
Cavalli took Mumbai's elite on an exotic sensory journey with its
launch of Just Cavalli Perfume in Mumbai's Palladium Hotel on 10th
April. The ambrosial launch was quite the talk of the town, where only
few of Mumbai's nonpareils got to witness an evening so grandiose and
aromatic that everyone carried a part of it on them as the night ended.
Keeping true to Cavalli’s style, the decor was posh, sexy and wild just
like the who’s who attending the launch all the while keeping in touch
with the sensual and elegant side. After all, who better than Just
Cavalli to master the art of creating a fine balance between sexy and
animalistic yet ultra chic and classy in everything they do.
One
can describe Just Cavalli's fragrance like a call of the wild echoing
through the cityscape, young and vibrant, sensual and fun. It was the
faithful reflection of the whole Just Cavalli universe. Alluring,
instinctively familiar on a primitive level, its potent effects could be
sensed everywhere. With two prominent scents, Just Cavalli for him and
her, it was like an aphrodisiac for the glitterati who couldn’t get
enough of this magnificent fragrance. Just Cavalli’s fragrance was in
perfect sync with the style and preference of the crème de la crème of
Mumbai. The ladies embraced their sensual and fun free-spirited side,
being the trendsetters they are, feminine with a powerful attitude, for
which wearing Just Cavalli is a rite of passage and only natural. For
the men, this fragrance was an expression of unabashed masculinity, a
lesson in style and seduction, keeping in touch with their wild &
uber confident side.
Just
Cavalli’s For Him fragrance had a sizzling note of wild pimento, a
powerful symbol of virility and seduction closely followed by a
sophisticated and sensual heart note of Vetiver wood that gives an
earthly and slightly smoky quality to the fragrance with the base note
of smooth leather adds its rich mix of depth.
Just
Cavalli’s for her fragrance had a dazzling top note of Neroli, an
essential oil produced from blossoms of the bitter orange tree. The
fragrance is followed by a magnetic heart note of the precious Tahitian
Tiare flower. This enticing floral mix is grounded by a creamy
palissander wood accord that adds power and nobility.
Speaking
on the launch of Just Cavalli, Regional Managing Director Venkatesh
said, “India is a strategic market and fragrances are a natural fit for
Indian’s. We firmly believe in COTY that the demand for fragrances is
going to continue to grow. We already have 2 power brands Calvin Klein
& Davidoff which are doing very well. It is now time to unleash into
this market our third powerhouse with the launch of Just Cavalli
fragrance for him and her, an absolute iconic male and female fragrance.
We believe that this fragrance is going to be very exclusive and is
going to be loved by the customers, taking the world by storm.”
Speaking
on the launch Nigel Smith, General Manager – India Operations for TARZ
Distribution says,"We at TARZ India have a brilliant strategic
partnership with COTY prestige wherein we are exclusively distributing
premium high end fragrances for the highly receptive Indian market by
launching fragrances that suit & build the relevant connection with
our Indian customers. COTY Prestige has already established their
presence in India with their extremely well recieved brands like Chloe
and Marc Jacobs along with Calvin Klein and Davidoff which have been
clear market leaders in the category over the years.
We
look forwards to unleash in this market our yet another powerhouse with
the launch of Just Cavalli fragrance for him and her, an absolute
iconic male and female fragrance."
The
launch was a personification of fun, sassiness & elegance all
wrapped beautifully under one roof, celebrating Just Cavalli’s
provocative fragrance which was truly exotic, sensual & fresh
floating around like a mist, drifting one's thoughts towards all things
pleasurable and bringing out the inner chic and confidence. A perfume
like Just Cavalli is not for the boring and bland and the exclusive
guest list with some of biggest Fashion & Bollywood names and a
classy launch brought the idea home! The event saw celebrities like
Harman Baweja, Shekhar Ravjiani, Shriya Saran, Mugdha Godse, Neetu
Chandra, Arjan Bajwa, Terrence Lewis, Candice Pinto, Dipti Gujral, Rocky
S, Rahul Aggarwal, Ashmit Patel, Ameet Gaurr, Basab Paul, Vikas Gulati,
Ken Ghosh, Narendra Ahmed, Rashmi Nigam, Shamita Singha, Zulfi &
Sheena Sayed, Asif Azim, Krishika Lulla, Jatin Kambani, Maheka Mirpuri,
Gautam & Krisha Ghanasingh, Sanya Shaikh, Remu & Naaz Zaveri,
Aarti & kailash Surendranath, Nisha Jamval, Kishen Mulchandani,
Sanjay Puri with his wife and many more.
