Bollywood’s style diva Deepika Padukone and announces the launch of its ‘Limited Edition’ Spring-Summer 14 collection.

HIGH FASHION MEETS THE SPIRIT OF COUTURE

~ Bring Out the Star in You with Van Heusen’s ‘Limited Edition’ Spring Summer ‘14 Collection for Women~

Mumbai, 10^th April 2014: Van Heusen, the world’s most fashionable formal wear brand continues its starlit association with Bollywood’s style diva Deepika Padukone and announces the launch of its ‘Limited Edition’ Spring-Summer 14 collection. With exclusive, sensuous and sophisticated designs crafted for the modern, smart and the contemporary women - Van Heusen and Deepika Padukone brings to you a chic wardrobe that every woman desires.

VAN HEUSEN ‘LIMITED EDITION’

Deepika and Van Heusen have always epitomized effortless style and sophisticated fashion, while being chic and elegant. This season, Van Heusen’s ‘Limited Edition’ line continues to be associated with the style diva and designer, Deepika Padukone. This time round, the collection includes product categories such as blazers, trousers and skirts along with dresses.

The compilation of ensembles assert Deepika’s effortless style and emphasises on Van Heusen’s principles of sophisticated, graceful and understated fashion and is a representation of the harmonious amalgamation between the two worlds.

“This exclusive collection is designed specifically for today’s woman, who straddles many worlds and many roles with ease,” comments Mr. Vinay Bhopatkar, Brand Head of Van Heusen. “With a line showcasing an ultimate combination of style, modernity and substance, the Limited Edition collection offers every woman a classy and fashionable wardrobe that is truly unique.”

Moreover, this season the brand pulled out all the stops with the ‘Walk the Ramp with Deepika’ contest - an exemplary way to bring in an aspirational value through the product for their consumers by setting a benchmark which is at par with international brands. The 10 lucky winners who were shortlisted from the contest got a chance to ‘Walk the
Ramp’ with Deepika, as the designer, at Mumbai where the ‘Limited Edition’ Spring-Summer 14 collection was showcased.

Speaking on the range, Deepika says “It’s a little bit of what I already have and what I would like to see myself wearing. The collection is really about wearing your own personality. That’s something I’ve always believed in. It’s important to not forget who you are”, concluded the fashionista. 

The ‘Limited Edition’ Spring-Summer 14 line truly magnifies “Celebrity Status” through a trend-setting, unique and an exclusive range of apparel.

About Limited Edition
Designed by Deepika for Van Heusen, Limited Edition is a collection of exclusive bags and dresses designed to make every woman feel beautiful. This is what she has to say about it: “Ever so often, when I see a dress, I just wish it had a little something extra - a trim or a bow that could take it just a notch higher. Every piece you see in the collection is designed by me, with the sole intention of making a woman feel special, and yet real.”

About Van Heusen
Van Heusen is India’s No. 1 premium lifestyle brand for men, women and youth. With a rich heritage of 128 years, the brand entered India in 1990. It has had the unique distinction of establishing not only the brand, but also the ready-to-wear category. The brand epitomises ‘fashion for the corporate’, and its design driver is the combination of fashion and elegance. Over last 22 years of existence in India, Van Heusen has been making workplace more fashionable. Van Heusen has consistently been ahead of the curve in understanding the evolving fashion needs of Indian professionals and making it accessible to the Indian consumer.

About Madura Fashion and Lifestyle

Madura Fashion & Lifestyle, a division of Aditya Birla Nuvo Ltd, is one of India’s fastest growing branded apparel companies and a premium lifestyle player in the retail sector. After consolidating its market leadership with its own brands, it introduced premier international labels, enabling Indian consumers to buy the most prestigious global fashion wear and accessories within the country. Established in 1988 by Madura Coats Limited; Madura Fashion & Lifestyle has its origins in the erstwhile Coats Viyella Plc, Europe’s largest clothing supplier. In December 1999, Aditya Birla Nuvo, an Aditya Birla Group company, acquired Madura Fashion & Lifestyle to become the undisputed leader in the readymade menswear industry in India. In 2000, the company became a wholly-owned subsidiary of Aditya Birla Nuvo.

About Aditya Birla Nuvo Ltd.

Aditya Birla Nuvo is a USD 4.75 billion conglomerate operating in the services and the manufacturing sectors, where it commands a leadership position. Its service sector businesses include Financial Services (Life Insurance, Asset Management, NBFC, Private Equity, Broking, Wealth Management and general insurance advisory), Fashion & Lifestyle (Branded apparels & Textiles), Telecom, and IT-ITeS. Its manufacturing businesses comprise of the Agri, Rayon and Insulators businesses. Aditya Birla Nuvo is part of the Aditya Birla Group, a USD 40 billion Indian multinational. The Group operates in 36 countries across the globe, is anchored by an extraordinary force of over 136,000 employees belonging to 42 nationalities and derives more than 50% of its revenue from its overseas operations.