KAUNIS WINS ‘COSMETIC START UP OF THE YEAR AWARD’ AT ASSOCHAM 2017

Mumbai, October 2017- KAUNIS Marketing Services Pvt ltd - a PE-backed organization impassioned about developing effective strategies for the entry of world-class brands into the Indian beauty market is proud to announce their win as ‘COSMETIC START UP OF THE YEAR 2017’ at the recently concluded ASSOCHAM forum held at Shangri-La Hotel in Delhi on 5^th October, 2017.  With a vision to be the most trusted gateway partner to India for all the world-class premium brands from across the globe, this award is a great motivation to the new start-up. It strengthens their belief to become a leading player in the business of beauty in India.

With less than a year of operations in India, Kaunis has already launched two German beauty brands - Beyu in March 2017 and Malu Wilz in October 2017. Headed by Ajay Ghooli, Kaunis acts as an anchor for these International brands in the Indian beauty market by devising and implementing strategic plans that cover all spheres of its businesses: Distribution, Sales & Marketing, Operations – and defines the road-map ahead for their development and growth. The team takes ownership for all aspects of building the brands in the Indian market.

Speaking about the much-acclaimed award by a reputed body like ASSOCHAM, Ajay Ghooli, MD, Kaunis Marketing Services Pvt Ltd added, “This award is a big boost for our efforts by the team and our partners. We aspire to revolutionize the way beauty is perceived. With a promise of high quality and exceptional price-performance ratio, Kaunis will bring brands that will endeavor to make women look more beautiful and confident.”

Ajay Ghooli received the award on behalf of Kaunis Marketing. He was presented with an award by Mr. B.K.Rao ( Chairman of Health care council - ASSOCHAM) and Mr. C.R Chaudhary ( Honourable Minister of State – Consumer affairs, Food and Public Distribution).

सहकलाकाराच्या भूमिकांना प्रतिष्ठा मिळवून देणारा चतुरस्त्र कलाकार : विजय चव्हाण !

पूर्वी नाटक-चित्रपटांमधून पुरुषांनी स्त्री-पार्टी भूमिका कराव्या लागणं ही काळाची गरज होती. सामाजिक स्थिती सुधारल्यावर स्त्रिया नाटक-चित्रपटात भूमिका करू लागल्या आणि पुरुषांनी स्त्रीवेष धारण करणं हे केवळ विनोद निर्मितीपुरतं उरलं. किंबहुना काळ असा आला की पुरुषांनी स्त्रीवेषातील भूमिका करणं कमीपणाचं लेखलं जाऊ लागलं. परंतु रंगभूमीवर आलेल्या 'मोरूची मावशी' या नाटकाने इतिहास बदलला. त्यातील मावशी ची भूमिका करणारे विजय चव्हाण यांनी वरील समज पुसून काढला. कुठल्याही प्रकारचा ओंगळपणा न करता या नाटकात स्त्रीपार्टी भूमिका करत त्यांनी प्रेक्षकांची वाहवाही मिळवली. स्पर्धात्मक एकांकिका आणि नाटकांतून अभिनय करत विजय चव्हाण यांनी 'टूर टूर' या नाटकातर्फे व्यावसायिक रंगभूमीवर प्रवेश केला. नंतरच्या मोरूची मावशी ने तर त्यांना प्रेक्षकांच्या गळ्यातील ताईत बनवले ते आजतागायत. त्यांनी ३००० हून अधिक या नाटकाचे प्रयोग केले यावरून त्यांच्यावरील प्रेक्षकांच्या प्रेमाची कल्पना येईल. या सुरुवातीच्या काळापासून ते अलीकडच्या 'श्रीमंत दामोदरपंत' नाटकांच्या दरम्यान त्यांनी अनेक नाटकांतून सुंदर-सुंदर भूमिका साकारल्या.
नाटकांबरोबरच विजय चव्हाण यांनी छोटा आणि मोठ्या पडद्यावर पण आपल्या अभिनयाची वेगळी छाप उमटवली. जत्रा, नाना मामा, झपाटलेला १ आणि २, पछाडलेला, अगं बाई अरेच्चा, जबरदस्त, सांगतो ऐका, जिगर, शुभ मंगल सावधान, नो प्रॉब्लेम, बलिदान, नाथा पुरे आता, चल लवकर, सावट, मुंबईचा डबेवाला सारख्या अडीचशेहून अधिक चित्रपटांमधून काम करत त्यांनी रसिकांचे मनोरंजन केले. उस्फुर्त विनोदासाठी प्रसिद्ध असलेल्या अशोक सराफ आणि लक्ष्मीकांत बेर्डे या विनोदवीर नायकांनंतर विजय चव्हाण या सहकलाकाराचे नाव प्रामुख्याने घेतले जाते. त्यांच्यातील सळसळत्या ऊर्जेने इतर कलाकारांच्याही उत्साह वाढायचा. त्यांनी विनोदी भूमिकांबरोबरच गंभीर भूमिकांनाही योग्य न्याय दिला. 'गोल गोल डब्यातल्या', 'वन रूम किचन' आणि नुकत्याच प्रदर्शित झालेल्या 'हलाल' याची साक्ष देतात व त्यांच्या चतुरस्रपणावर मोहोर उमटवतात. महेश कोठारेंच्या 'शुभ मंगल सावधान' मधील त्यांच्या भूमिकेमुळे त्यांच्या करियरला कलाटणी मिळाली आणि सहकलाकारांच्या भूमिकांना महत्व प्राप्त करून दिले. महेश कोठारेंच्या नंतरच्या प्रत्येक चित्रपटाचा ते भाग राहिले.
प्रसिद्धीपासून दूर राहणाऱ्या विजय चव्हाण या चतुरस्त्र कलाकाराने गेली चार दशकं प्रेक्षकांचं मनोरंजन केलंय आणि त्यांची भूमिका असलेला एक नवीन सिनेमा येऊ घातलाय ज्याचं नाव आहे 'हुंटाश' ! 'मी आजतागायत अनेक विनोदी भूमिका केल्या आहेत परंतु 'हुंटाश' या चित्रपटातील भूमिका करताना एक वेगळ्या धाटणीची विनोदी भूमिका करण्याचा आनंद मिळाला. दिग्दर्शक तरुण असल्यामुळे नवनवीन विचारांची देवाण घेवाण झाली व भूमिका साकारताना फायदा झाला. अपर्णा प्रमोद आणि अवधूत नावलेकर नवीन सारख्या निर्मात्यांचं कौतुक करायला हवं कारण मराठी सिनेमाच्या प्रेमापोटी ते निर्मितीक्षेत्रात उतरत आहेत आणि आम्हा सर्व सिनियर कलाकारांची उत्तम काळजी घेतल्याबद्दल त्यांना सर्वांतर्फे धन्यवाद देतो. माझी ग्वाही आहे की 'हुंटाश' सर्वांचं भरपूर मनोरंजन करेल' विजय चव्हाण कृतज्ञता व्यक्त करत म्हणाले.
निर्माते अपर्णा प्रमोद आणि अच्च्युत नावलेकर आणि दिग्दर्शक अंकुश ठाकूर यांचा धमाल विनोदी चित्रपट 'हुंटाश' १० नोव्हेंबर २०१७ ला महाराष्ट्रभर प्रदर्शित होणार आहे.

सई ताम्हणकरने स्वीकारला तिचा पहिला फिल्मफेर अवार्ड फॅमिली कट्टासाठी

नेसको आयटी पार्क येथे २७ ऑक्टोबर २०१७ रोजी जिओ फिल्मफेअर  अवॉर्ड्स २०१७  हा सोहळा अगदी दिमाखात पार पडला. विविध प्रकारचे परफॉर्मन्स हा सोहळ्याचा नेहमीचा प्लस पॉईंट असला तरी देखील, ह्या वेळेसचे रेडकार्पेट हि जोरदार होते. 

सई ताम्हणकरचा ब्लु गाऊन विथ डायमंड नेकलेस विशेष लक्षवेधी ठरला हे नक्कीच! या व्यतिरिक्त सईसाठी  फिल्मफेअरच हे तिसरं वर्ष विशेष ठरलं आहे! 

 ह्या वेळेस चा जिओ फिल्मफेअर  अवॉर्ड्स सई ताम्हणकर साठी नक्कीच विशेष होता. कारण जिओ फिल्मफेअर २०१७ मध्ये सईला  दोन चित्रपटांसाठी नामांकन होती - उत्कृष्ट अभिनेत्री, वजनदार आणि उत्कृष्ट सहाय्यक अभिनेत्री, फॅमिली कट्टा!  

सई ताम्हणकरला फॅमिली कट्टासाठी उत्कृष्ट सहाय्यकअभिनेत्रीचा पुरस्कार मिळाला . सईच्या सिनेमातील वाटचालीमधला हा पहिला फिल्मफेअर अवॉर्ड आहे. फिल्मफेअरचे हे तिसरे वर्ष आहे आणि  त्यामुळे तिच्यासाठी हा विशेष होता. हा अवॉर्ड स्वीकारताना सई खूप भारावून गेली होती. ह्या बाबत सई म्हणाली, 'हो हा  माझा पहिला फिल्मफेर आहे आणि मला खरंच खूप छान वाटतंय. हा फिल्मफेर आणखी खास आहे कारण मला हा अवॉर्ड फॅमिली कट्टासाठी मिळाला आहे. हा चित्रपट माझ्यासाठी अनेक पर्सनल कारणांसाठी खास होता, खूप जवळचा होता, आणि त्या चित्रपटासाठी पुरस्कार मिळणं आणि ते हि पहिला फिल्मफेर मिळणं हे तर नक्कीच फार आनंददायी आहे. पण  मी ह्या सेलेब्रेशनवर जास्त वेळ रमणार नाहीये, पुढच्या कामासाठी लगेच तयार होणार आहे. इनफॅक्ट माझा डेली रुटीन सुरु  झालंय.'

२०१६ मध्ये प्रदर्शित झालेल्या फॅमिली कट्टा ह्या चित्रपटात सईने 'मंजू' नावाची भूमिका साकारली होती.  चित्रपटातला तिचा वावर अवघा काही मिनिटांचा असला तरी तिने आपल्या उत्कृष्ट अभिनयाने कायम लक्षात राहिलं असा प्रभाव प्रेक्षकांवर नक्कीच पाडला होता. आणि या तिच्या भूमिकेसाठी  तिला उत्कृष्ट सहाय्यक अभिनेत्रीचा पुरस्कार मिळाला.  

BBC.com Named India’s Top International News Website

25th October 2017, Mumbai.  New research shows that BBC.com is the number one choice for international online news in India.

According to the latest Ipsos Affluent Survey*, the corporation’s digital news services - BBC.com and the BBC News app - are the top destinations for India’s affluent audience seeking impartial, high quality global news, sport and features content.  The independent research, which looks at media consumption amongst affluent adults in the Asia Pacific region, shows that the BBC’s online news services are used by more of this group than any other international news brand in India.

The survey also reveals that the BBC’s 24 hour international television news channel, BBC World News, is the top international English news channel for reaching influential opinion leaders on a weekly basis.**

Welcoming the results of the new research, Jim Egan, CEO for BBC Global News Ltd, said: “In an age of increasing fake news, these findings show that Indian audiences want access to the trustworthy, impartial and world-class journalism that only the BBC can supply.  Following recent investment, India is now home to our second largest bureau, after our London headquarters, and remains an important market for us.  To see our commitment here paying dividends is great news, especially with such a coveted, premium audience.”

Wipro Cited as a Leader in Everest Group PEAK MatrixTM for IT Security Services

East Brunswick, New Jersey, USA and Mumbai, India – October 23, 2017: Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO), a leading global information technology, consulting and business process services company, today announced that it has been recognized as a ‘Leader’ by Everest Group, a global independent consulting and research firm, in its report titled “IT Security Services- Market Trends and PEAK Matrix^TM  Assessment 2017: Security- the Biggest Digital Insecurity”.

The report analyzed the capabilities of 17 leading global IT service providers on Everest Group’s PEAK Matrix. Wipro has been named as a Leader for its strong global delivery network with a transformational mind-set, and its ability to deliver high quality of services across regions and service segments, in terms of both execution and responsiveness.

The report highlights the trends influencing the IT security services market, focusing on the increasing complexities, size and variety of security threats. The report states that the rapid digitalization has made the enterprise IT security landscape highly complex and challenging to handle. With the proliferation in digital touch points, enterprises are now required to take a more intelligence-driven, holistic security approach to deal with this rapidly changing threat landscape.

Elaborating on Wipro's vision and focus on IT security services capabilities, Sheetal Mehta, Vice President and Global Head, Cybersecurity & Risk Services, Wipro Limited said, “Being recognized as a leader in this report by Everest Group reflects our commitment to providing world-class IT security services to our clients. It is a testimony to the trust our clients place in their partnership with Wipro and demonstrates our focus on innovation and client centricity. Our vision for IT security is to simplify digital risk management, secure information and build business resilience. We aim to achieve this by enabling digital trust, strengthening cyber intelligence, modernizing the core and collaborating to win.”

Wipro’s top-down risk-based approach to security and real-time consumption of Threat Intelligence has given it the ability to propose client-specific initiatives along with the strong technical expertise that helps in defining strategy for security roadmaps for its clients.

Making our world #ashadebetter

Kansai Nerolac launches the most innovative OOH campaign of the year at Chhatrapati Shivaji International Airport, Terminal 1

Mumbai, 23 October, 2017: Kansai Nerolac Paints Ltd (KNPL), one of the leading paint companies in India, recently launched an on-ground campaign at the Terminal 1 of the Chatrapati Shivaji International Airport to reinforce its position as one of the best Marketers in the category in India. The campaign, titled – Making our world #ashadebetter, utilizes the luggage conveyer belt at the airport as the primary media. The aim of this campaign is to present the vividness and variety of shades that Nerolac offers. One of the many conveyer belts present at the airport has been converted to a giant, moving shade card, which not only gives the passengers a break from otherwise boring airport surroundings but also allows them to select their favorite colour for their home or work. 

Nerolac, as a brand, has always believed in constantly innovating in all the facets of business; products or marketing. The airport conveyer belt was selected for this activity as its basic mechanisms allows it to act as a moving shade card (fan-deck) and the entire execution looks very natural. Even though the conveyer belt was a natural choice, to ensure that colour reproduction is as close to real colours of the paints as possible, Nerolac’s team conducted rigorous testing to avoid poor reproduction of colours, smudges on the media and hassle-free functioning of the conveyer belt. After a testing of approx four months, they arrived at an optimum solution to carry out this activity.

The colours for this moving shade card were pulled out from the colour themes of the recently launched Nerolac Colour Guides, having 7 beautifully crafted colour stories created after months of pan India research. The stories in the Colour Guides are created to cater to the ‘designers within’, offering ideas and setups to explore and get inspired with. The books (Interior and Exterior) deconstruct the décor styles into quick design tips and concepts that consumers can immediately adopt in their homes.

Speaking about this, Mr. Peeyush Bachlaus, GM Marketing - Kansai Nerolac Paints Ltd. said, “There’s a need to find the consumers where they are instead of trying to reach out to them through conventional means. It is a must to deliver key brand messages on multi-layered platforms which can’t be restrictive in nature. We have continuously endeavoured to innovate brand messaging as well as consumer connect initiatives. This unique OOH installation is a testimony to that. We want our consumers to experience their surroundings and colours in a unique way wherever we can and doing something for the Diwali time passengers seemed to be a right way to kick start the integration.”

The passengers who experienced the belt on the day of Diwali were in for a surprise as there were personalized gifts waiting for them at the Nerolac Conveyer belt. The delight on their faces cannot be expressed in words. Here’s a video of the happy passengers as they experience this unique belt https://www.youtube.com/watch?v=0arL5MfNYBE “

…you can look for many such surprises in future from Nerolac, at the airport and at other places too”, Mr. Bachlaus added.

Hoichoi’s #hoyejak teaser campaign makes waves across Kolkata

                                                                                                                                                                                      

 October 17, 2017 – SVF, the largest entertainment company in Eastern India, got the whole of Kolkata talking and curious with the launch of Hoichoi, the much-awaited one-stop digital destination for accessing Bengali entertainment.

Its innovative #hoyejak teaser campaign, launched to promote Hoichoi, was the most talked about campaign of the city this Durga Puja. The faces of the campaign were none other than the Hoichoi and SVF team members themselves! #hoyejak hoardings dotted the skylines of Kolkata and were strategically placed in key locations like Science City, Howrah Station, Ultadanga, Syed Amir Ali Avenue, Ruby crossing, Rashbehari Metro, Harish Mukherjee Road, Gurusaday Road, Gariahat Flyover, Garia, B. T. Road, AJC Bose Road, Airport etc. to grab maximum eye balls.

The Bengali term #hoyejak -- which literally means “let’s do it” in English -- was preceded by some funny one-liners which created a lot of curiosity and hype amongst the Bengalis. The campaign proved to be such a hit with the audience that the latest trend includes #hoyejak in conversations and communications. All trolls and memes have either #hoyejak or #hoichoi, building an instant connect with the Bengalis.

The #hoyejak campaign, designed by Rediffusion Y&R, created a huge buzz online across social media platforms like Facebook, Twitter and Instagram. An integral part of the #hoyejak campaign was keeping Bengal’s biggest festival, the Durga Puja -- 9 out of 14 creatives were talking about it. This resulted in a good amount of word of mouth during the Pujas.

On the day of its official launch event on September 20, #hoichoi trended pan-India at the No.1 position, with #hoyejak at No. 2. Prominent Tollywood stars took to social media to congratulate SVF on the grand launch of hoichoi. #hoyejak and #hoichoi collectively generated over 3000 conversations and 47.9 million impressions, reaching approximately 6.8 million people within just 4 hours of the launch.

Commenting on the campaign, Vishnu Mohta, Co-Founder, Hoichoi,  said: “Going by the extremely positive initial response in less than a month of its launch, Hoichoi is set to revolutionize the Bengali entertainment industry. We are committed to telling stories which have never been told before. In line with SVF’s philosophy of breaking social taboos, the content being made for Hoichoi is differentiated and entertaining. We are delighted that the campaign has been a success."

A month into its launch, hoichoi has already captured the imagination of Bengalis with its exciting line-up of interesting and engaging content cutting across popular genres. 

Tata Capital lines up festive offers for its customers!

Customers can avail special loan offers and discounted processing charges for Personal, Two-Wheeler & Home Loans

Mumbai, October 16, 2017: Tata Capital is ramping up its offerings by introducing a slew of exciting deals for its retail loan customers this Diwali.

1. Personal Loan applicants can avail a 1% cashback on their disbursals! (up to a maximum of Rs. 5,000 per applicant)
2. All women applicants & salaried customers for Two Wheeler Loans stand to benefit from a free vehicle insurance!

As an additional benefit for both Two Wheeler & Personal Loan customers, the applicants’ names will be entered into a lucky draw and 20 lucky applicants stand a chance to win a Bumper prize – an iPhone!

3. Tata Capital is also offering Home Loans at an exclusive rate– 8.30% for women applicants & first-time buyers & 8.35% for the rest of its customers!

These offers are valid during the festive season and can be availed by calling the toll free number 1800 209 6060. Coupled with a simplified application process, minimal documentation and customized repayment solutions, Tata Capital’s festive offerings are an added attractive incentive for those looking out for cheaper financial solutions. 

About Tata Capital Limited:

Tata Capital Limited, a holistic financial services provider caters to the diverse needs of retail, corporate and institutional customers, directly or indirectly through its subsidiaries. Its range of offerings includes Consumer Finance, Advisory Services, Commercial Finance, Infrastructure Finance, Investment Banking, Private Equity Advisory, and Credit Card distribution.

 For more information about Tata Capital, please visit www.tatacapital.com.

The Red Bull Tour Bus turns four with a fantastic anniversary gig

Held at P.J. Hindu Gymkhana on 14^th October, Red Bull Tour Bus Off The Roof featured the likes of Amit Trivedi, Skyharbor, PrateekKuhad and more

October, 2017: Celebrating yet another birthday in spectacular fashion, the Red Bull Tour Bus threw a massive party at the P.J. Hindu Gymkhana on the evening of 14^th October, which featured the likes of superstar composer and singer Amit Trivedi, metal band Skyharbor, singer-songwriter PrateekKuhad, ambient electronic music artist Komorebi and indie/folk/alternative band When Chai Met Toast.

Kicking off proceedings for the night was When Chai Met Toast, a band from Cochin recognised for their infectiously happy music – and as they began their set, it became immediately apparent why. Fans danced and sang along, smiles on the faces of all in attendance.

The electronic music project of TaranaMarwah, Komorebi was up next, and played a highly enjoyable set of newer material from her recently released album, Soliloquy, as well as some older material. Her set guest featured guitarist Warren Mendonsa, who also features on her latest record.

PrateekKuhad was on next, and received a rousing welcome as he took to the stage. His set comprised largely of newer, unreleased material, interspersed with older crowd favourites such as RaatRaazi – which saw a massive cheer from fans, who sang along to every word.

The penultimate act for the night was metal band Skyharbor, who played their first show atop the Red Bull Tour Bus. This was also the band’s first gig in India following a hugely successful tour of Europe, where they also supported Deftones earlier in the year, and their fan base was out in numbers to witness it.

Closing the night in spectacular fashion was Amit Trivedi, with his live band, who played close to an hour and a half long set. The band performed some of the composer/singer’s most popular songs from films such as Wake Up Sid, Udta Punjab and Dev D, and had the entire crowd singing along with every word.

Flipkart Commits $500 Million Investment In PhonePe

One of the largest investment commitments in FinTech space in India

Investment reflects Flipkart’s strong focus and commitment towards FinTech & digital payments

Investment made to help PhonePe rapidly scale up technology, reach and offerings

Mumbai, October 13, 2017: Flipkart, India’s largest e-commerce marketplace, today announced an investment commitment of $500 million for its group company PhonePe, the fastest growing payments platform in the country. This is one of the largest ever single investment commitments in the Indian FinTech-payments space and is reflective of the opportunities, as well as Flipkart’s keen interest in rapidly scaling up the technology, reach and offerings of PhonePe. The commitment adds to the $75 million funds infusion Flipkart has made in PhonePe since acquiring it in 2015.

The FinTech ecosystem in India, especially payments, is undergoing a paradigm shift with the surge in mobile internet usage, and as vast swathes of people embrace its ease and convenience. Accordingly, market research shows India’s digital payments sector is estimated to grow to $500 billion by 2020 representing around 15 percent of GDP, up from around $50 billion last year.

“FinTech and e-commerce are among the most visible faces of a new digital India that is powered by the youth and technology, and both are set for outstanding growth. PhonePe is a critical part of our overall strategy at Flipkart to build a comprehensive ecosystem for our customers. We’re fully committed to make PhonePe the most preferred digital payments app in India,” said Binny Bansal, Group CEO, Flipkart.

Commenting on the development, Sameer Nigam, Co-founder & CEO, PhonePe said: “The investment will be used to scale up our technology platforms, and expand our merchant network and consumer base rapidly. We have been growing at over 100% every two months this year, and this investment will help us maintain the same aggressive growth rate for the next two years. PhonePe is strongly committed to helping the Indian Government in realizing its Digital India vision, and achieving its target of 25 billion digital payment transactions by next year."

PhonePe, the market leader in UPI payments continues to grow spectacularly with over 16 million transactions on the back of a successful Flipkart Big Billion Days in September 2017. PhonePe’s annual run rate, as a result, touched a new high of $ 3.5 billion in terms of Total Payments Volume (TPV) in September. This ramp up is the fastest in the Indian digital payments space.  

“Neucorp launched its latest sports nutritional supplement-PROCEL”

    

Neucorp, one of the pioneer brand in the sports nutrition category has recently launched PROCEL , a sports nutritional supplement at Sahara Star on 12th October 2017.

Designed in a clinically approven, PROCEL utilizes the superior FERMENTATION TECHNOLOGY which is much costlier and produces a superior biomolecule as it contains the best and most bio-available amino acids in the industry. It is a good source of protein, amino acids that help in the synthesis, maintenance, and repair of muscle tissue. It is also best to prevent from breakdown and fatigue that helps in speed recovery by promoting anabolism that would make it be the ideal choice for the consumers.

According to Mr. Samit Gupta, owner of Neucorp- Nutritional supplements are the best way to deliver nutrition that diet can’t often help to improve health and performance. By our PROCEL, sports nutritional supplement our aspiration is to provide products who’s quality is not only unquestionable but who’s performance measures up to YOUR performance.

Fujifilm launches the New FUJIFILM X-E3 in India - a rangefinder style ultra-compact mirrorless camera offering outstanding image quality and enhanced handling

 

It comes equipped with the X-Processor Pro for best in class color reproduction in both stills and 4K movies. The XE 3 is made for photographers who want to seamlessly upload photos directly to their smartphone or tablet.

 

Mumbai, 12th October 2017: Fujifilm India Private Limited, a leader in a broad spectrum of imaging technologies, today announced the launch of the FUJIFILM X-E3, the latest addition to the X Series range of premium mirrorless digital cameras.

The X-E3 features APS-C 24.3 megapixel X-Trans™* CMOS III sensor and the X-Processor Pro high-speed image processing engine. The X-E3 is the first X Series model to feature Bluetooth ®** low energy wireless communication. You can pair the camera with your smartphone or tablet device for easy transfer of pictures taken. The LCD monitor, on the back of the camera, uses a static touchscreen panel which supports the conventional “Touch Shot”, “Touch AF” and “Focus Area Selection” capabilities. An all-new “Touch Function” feature is available on the X-E3, which enables gesture control like flick and pinch zoom, to further enhance touchscreen operation. The AF algorithm has been updated to enhance the camera's performance for tracking a moving subject. The X-E3's premium exterior design, agility and functional beauty make it a mirrorless camera that is “a pleasure to own and fun to shoot with” at the same time. It is available in Black & Silver colors and is priced at Rs.70,999/- (Body only), XE3 with 18-55 kit is priced at ₨.102,999/- and XE-3 with 23mm F2 kit is priced at ₨.89,999/-.

The Mirrorless Camera Market has a 25% Market Share in the Global Camera Market which is currently dominated by DSLR Cameras. The situation however is expected to change as the demand for DSLR is expected to decline and mirror-less is expected to exceed DSLR market within 3 years.

Fujifilm Group aims to capture No.1 market share in the premium mirrorless camera market by 2019, promoting the X Series that continues to evolve with outstanding image quality, fast speed and mobility and the launch of the FUJIFILM X-E3 is in line with the Company’s plans.

Commenting on the occasion, Mr. Yasunobu Nishiyama, Managing Director, Fujifilm India Pvt. Ltd. said, “The X series was first introduced in March 2011 and is now the most widely accepted mirrorless camera among photographers across the world.  In India too, we see much potential in the Mirrorless Camera Segment due to the rise in professional photography, increase in Wedding Photography and Commercial Photography for Brand communication and advertisements and increased use of Social Media to showcase ones work,. The advantage of an X Series mirrorless camera lies in its compact size packed with cutting edge innovative technology and unique features that provide great controls along with excellent color reproduction and image quality. Our latest offering - FUJIFILM X-E3 is built from the essence of minimalism and has been refined to maximize functional performance to its utmost limit. Our endeavor will always be to continuously delight our customers by launching exciting new X Series line up in the coming years as well.”

Key feature of the FUJIFILM X-E3

[1] Compact and lightweight body for portability and practicality

Fujifilm redesigned the camera body of FUJIFILM X-E2 (hereinafter “X-E2”), released in November 2013, to create the most compact and lightweight model within the X Series interchangeable lens camera range, with a viewfinder. The form factor makes it a perfect companion for everyday use and travel photography. The well-balanced proportions and the grip-shaped design make the camera comfortable to hold. The new model also supports the Focus Lever, a popular feature first introduced in the FUJIFILM X-Pro2 (hereinafter “X-Pro2”), allowing you to instantaneously change the focus area while keeping eye on the viewfinder.

The top plate of the camera body features two dials, one for shutter speed and the other for exposure compensation. The dials, milled from aluminum, have a high quality appearance and deliver a reassuring click at every notched setting. The exposure compensation dial now has the C position to enable exposure compensation of up to ±5 stops in 1/3 steps, which enhances the basic operability of photography. The X-E3 is also equipped with an Auto mode selector lever for selecting the fully-automatic Advanced SR Auto mode where the camera chooses the optimum settings for a given scene.

[2] Outstanding image quality, high-speed response and upgraded AF tracking performance

The X-E3 features a 24.3 megapixel APS-C sized X-TransTM CMOS III sensor and X-Processor Pro image processing engine for outstanding image quality and high-speed response. The X-E3 features a large phase detection AF area and an updated algorithm to deliver a fastest AF speed of 0.06sec.***3. The X-E3 also offers 5.0fps live-view shooting, a quick start-up time of 0.4sec., a shutter time lag of 0.050sec. and a shooting interval of 0.25sec.*4

Thanks to the newly developed image recognition algorithm, the X-E3 is able to track moving subjects twice as fast as previous models*5. In addition, the X-E3 is also able to track moving subjects of half the size as before.

[3] Enhanced connectivity with Bluetooth® wireless communication

This is the first X Series camera that offers Bluetooth® capability. Pair it with your smartphone or tablet device, in advance of shooting, to easily transfer pictures you have taken to the smartphone or tablet device via the smart-device app “FUJIFILM Camera Remote.”

[4] Upgraded intuitive touchscreen operation

The LCD monitor uses a high-resolution 1.04M dot, 3.0-inch static touchscreen panel display. Turning the “Touch Panel Settings” on allows the following operations during shooting and playback modes:

Shooting Modes

・Focus Area Selection: Move the focus point to the chosen position by tapping the LCD monitor.

・Touch Shot: Touch to focus on a specific point, then take the picture.

Playback Modes

・Swipe Movement: Swiping a finger across the screen scrolls through the images, one after the other.

・Double-Tap Enlargement: Tapping the screen twice will enlarge the image, centering on the active focus point when the image was taken.

・Drag: Moving a finger across the screen when an image is enlarged will move it around the frame.

・Pinch out: Placing two fingers on the screen and widening the distance between them enlarges the image.

・Pinch in: While the image being displayed is enlarged, placing two fingers on the screen and narrowing the distance between them reduces the image size and displays the last 9 images.

・All the touchscreen functions are disabled when the “Touch Panel Settings” are turned off.

The camera also features the “Touch Function”, in which you can use flick motions in up – down and right – left directions to call pre-assigned functions. Use the drag motion on the touchscreen panel, even while keeping your eye on the EVF, to change the focus area location. In the EVF TOUCH SCREEN AREA SETTINGS, you can activate touchscreen operation for “ALL”, “RIGHT”, “LEFT” or turn the functionality “OFF”.

[5] High resolution and high definition 4K video recording

The X-E3 is capable of recording both Full HD and 4K video using the X Series’ famous Film Simulation modes. You can output recorded video to an external monitor, via the HDMI port, and input audio from an external microphone.

[6] 25 high-performance FUJINON X-mount lenses for ultimate versatility

Our XF lens line-up now features 25 lenses, after today’s announcement of the FUJINON XF80mmF2.8 R LM OIS WR Macro. The current line-up of lenses range from ultra-wide-angle to super-telephoto and includes five fast aperture prime lenses. These lenses bring out the very best image quality from the X-E3. Optional accessories such as mount adapters and macro extension tubes further broaden photographic potential.

※1 The Bluetooth® word mark and logos are registered trademarks owned by the Bluetooth SIG, Inc. and any use of such marks by FUJIFILM Corporation is under license.

※2 X-Trans is FUJIFILM’s trademark and registered trademark.

※3 FUJIFILM research based on CIPA guidelines using the X-E3 and FUJINON XF16-55mmF2.8 R LM WR lens.

※4 MF mode

※5 FUJIFILM X Series digital camera models with X-TransTM CMOS III sensor and X-Processor Pro as of September, 2017.

About Fujifilm 

Fujifilm established in 1934 has believed in Innovation and creation of new values through leading edge and proprietary technologies. FUJIFILM India as a firm believer in sophistication continues to work hard to provide the Indian consumer the best products and services.

Our corporate slogan is “Value from Innovation.”

Along with expressing Fujifilm's commitment to continuously creating innovative technologies, products and services that empower the potential and expand the horizons of tomorrow's businesses and lifestyles, the slogan also encapsulates the company's desire to combine our own original technology with human resources, expertise and technology from around the world both internally and externally to create innovation. A new brand statement has also been created to articulate these commitments more specifically, and the slogan encapsulates the main points of the brand statement.

Our Goal is to be a company that is able to resolve a diverse variety of the problems that face society, contribute to the world through the continuous creation of value – added products and services, and achieve sustainable growth through constant innovation. That was the commitment we made to the world when we launched our new corporate slogan “Value from Innovation”. We quickly ascertain customer needs, and communicate these clearly and accurately to those involved in product development. Instant camera – instax is successful example of this in Photo Imaging business which was developed after accurately assessing market demands and with all related business divisions working together throughout the entire process from production to sales on a worldwide scale.