Foster Grant™, iconic American eyewear brand,
MUMBAI, February 18th, 2015 – FGX International, a leading eyewear designer and
marketer, marks its foray into India with the launch of Foster Grant™ Signature, the
company’s iconic 85 year old brand! Taking forward the Brand’s storied history of
working with iconic Hollywood stars, FGX International is pleased to be associated
with one of India’s leading Bollywood stars, Sonakshi Sinha, to be the face of the
brand in India.
Foster Grant™ is a brand that promises the meeting of classic American style with
unstoppable performance. The Foster Grant Signature collection will include both
sunglasses as well as optical frames. Discerning consumers will enjoy superior
styling, performance grade eyewear from Foster Grant Signature, with its wondrous
heritage and rich history for which the brand is known. Foster Grant Signature
celebrates classic and timeless design meshed with modern trends to give
consumers the opportunity to express themselves. All the collections meet the
highest quality standards, and sunglasses provide 100% UVA/UVB sun protection.
Commenting on FGX International’s entry in the Indian eyewear market, Mr.
Matthew Panucci, Executive Vice President of International Markets, FGX
International said, “We have assessed the unique needs of the Indian consumer
and the fit with our brands. We are thrilled to be expanding into India in order to help
meet the vast opportunity in the sunglasses category, and to satisfy consumers’
growing desire for contemporary sunglasses and optical frames. This is an exciting
milestone for FGX International, and we are committed to partnering with the Indian
trade to drive category growth and increase consumer acceptance and usage of
sunglasses.”
“I am honored to be working with a brand with such a strong legacy,” said Sonakshi
Sinha. “There’s a rich history behind Foster Grant and I’m happy to be an integral
part of the team as they begin their exciting journey in India. The Foster Grant
Signature collection embodies today's lifestyle, where eyewear is no longer just a
necessity, but an expression of a person's personality and will soon gain favour as
an important, stylish and chic accessory.”
She adds, “The ‘Who’s that behind those Foster Grants?’ tagline is such a
recognizable piece of pop culture and I look forward to giving it shape in India in
partnership with the Foster Grant team here.”
In India, the Foster Grant Signature collection will be available through opticians,
optical retail chains, and departmental stores, and will be supported with an
advertising campaign featuring their brand ambassador – Sonakshi Sinha, to reach
out and engage with the style conscious clientele in India.
FGX International is a wholly-owned subsidiary of Essilor International, the world’s
leading ophthalmic optics company, whose mission is improving lives by improving
sight. FGX International holds an impressive portfolio of highly recognized owned
and licensed eyewear brands, most notably, Foster Grant, which is historically
acclaimed as the original American sunglasses company since selling its first pair in
1929. Foster Grant celebrated 85 years of rich history and celebrity heritage in 2014
as the first sunglasses brand in the United States. Foster Grant remains the
number one selling sunglasses brand in the United States, and a top 5 selling brand
in the world.
About FGX International
FGX International Inc. is a leading designer and marketer of non-prescription sunglasses and reading
glasses with a portfolio of established, highly recognized eyewear brands including Foster Grant®,
Ryders®, Magnivision®, Gargoyles®, Corinne McCormack®, Solar Shield®, and Polinelli®. FGXI also
holds licenses for brands such as Reebok®, Revlon®, Ironman®, Dockers®, Nine West®, and
Panama Jack®. Based in Smithfield, Rhode Island in the United States, FGXI has approximately 500
full time employees. Additional offices are located in New York City; San Luis Obispo, California;
Toronto; Vancouver; Milan; Stoke-on-Trent, England; Mexico City; and Shenzhen, China. FGX
International is a wholly-owned subsidiary of Essilor International. For more information about Foster
Grant Signature, please visit the www.fostergrant.in website
About Essilor
Essilor is the world leader in ophthalmic optics. From design to production, the company has
developed a wide range of lenses to correct and protect vision. Its mission is improving lives by
improving sight. The company invests more than €150 million per year in research and innovation to
offer increasingly high-performance products. Its leading brands include Varilux®, Crizal®,
Transitions®, Definity®, Xperio®, Optifog™, Foster Grant®, Bolon® and Costa®. Essilor also
develops and markets equipment, instruments and services for optical professionals. For more
information, please visit the
MUMBAI, February 18th, 2015 – FGX International, a leading eyewear designer and
marketer, marks its foray into India with the launch of Foster Grant™ Signature, the
company’s iconic 85 year old brand! Taking forward the Brand’s storied history of
working with iconic Hollywood stars, FGX International is pleased to be associated
with one of India’s leading Bollywood stars, Sonakshi Sinha, to be the face of the
brand in India.
Foster Grant™ is a brand that promises the meeting of classic American style with
unstoppable performance. The Foster Grant Signature collection will include both
sunglasses as well as optical frames. Discerning consumers will enjoy superior
styling, performance grade eyewear from Foster Grant Signature, with its wondrous
heritage and rich history for which the brand is known. Foster Grant Signature
celebrates classic and timeless design meshed with modern trends to give
consumers the opportunity to express themselves. All the collections meet the
highest quality standards, and sunglasses provide 100% UVA/UVB sun protection.
Commenting on FGX International’s entry in the Indian eyewear market, Mr.
Matthew Panucci, Executive Vice President of International Markets, FGX
International said, “We have assessed the unique needs of the Indian consumer
and the fit with our brands. We are thrilled to be expanding into India in order to help
meet the vast opportunity in the sunglasses category, and to satisfy consumers’
growing desire for contemporary sunglasses and optical frames. This is an exciting
milestone for FGX International, and we are committed to partnering with the Indian
trade to drive category growth and increase consumer acceptance and usage of
sunglasses.”
“I am honored to be working with a brand with such a strong legacy,” said Sonakshi
Sinha. “There’s a rich history behind Foster Grant and I’m happy to be an integral
part of the team as they begin their exciting journey in India. The Foster Grant
Signature collection embodies today's lifestyle, where eyewear is no longer just a
necessity, but an expression of a person's personality and will soon gain favour as
an important, stylish and chic accessory.”
She adds, “The ‘Who’s that behind those Foster Grants?’ tagline is such a
recognizable piece of pop culture and I look forward to giving it shape in India in
partnership with the Foster Grant team here.”
In India, the Foster Grant Signature collection will be available through opticians,
optical retail chains, and departmental stores, and will be supported with an
advertising campaign featuring their brand ambassador – Sonakshi Sinha, to reach
out and engage with the style conscious clientele in India.
FGX International is a wholly-owned subsidiary of Essilor International, the world’s
leading ophthalmic optics company, whose mission is improving lives by improving
sight. FGX International holds an impressive portfolio of highly recognized owned
and licensed eyewear brands, most notably, Foster Grant, which is historically
acclaimed as the original American sunglasses company since selling its first pair in
1929. Foster Grant celebrated 85 years of rich history and celebrity heritage in 2014
as the first sunglasses brand in the United States. Foster Grant remains the
number one selling sunglasses brand in the United States, and a top 5 selling brand
in the world.
About FGX International
FGX International Inc. is a leading designer and marketer of non-prescription sunglasses and reading
glasses with a portfolio of established, highly recognized eyewear brands including Foster Grant®,
Ryders®, Magnivision®, Gargoyles®, Corinne McCormack®, Solar Shield®, and Polinelli®. FGXI also
holds licenses for brands such as Reebok®, Revlon®, Ironman®, Dockers®, Nine West®, and
Panama Jack®. Based in Smithfield, Rhode Island in the United States, FGXI has approximately 500
full time employees. Additional offices are located in New York City; San Luis Obispo, California;
Toronto; Vancouver; Milan; Stoke-on-Trent, England; Mexico City; and Shenzhen, China. FGX
International is a wholly-owned subsidiary of Essilor International. For more information about Foster
Grant Signature, please visit the www.fostergrant.in website
About Essilor
Essilor is the world leader in ophthalmic optics. From design to production, the company has
developed a wide range of lenses to correct and protect vision. Its mission is improving lives by
improving sight. The company invests more than €150 million per year in research and innovation to
offer increasingly high-performance products. Its leading brands include Varilux®, Crizal®,
Transitions®, Definity®, Xperio®, Optifog™, Foster Grant®, Bolon® and Costa®. Essilor also
develops and markets equipment, instruments and services for optical professionals. For more
information, please visit the
