Along with turning a producer Abhay Deol is
also overlooking the marketing of his upcoming film One By Two. Taking a
cue from the film, in terms of marketing, One by Two they created a
special outdoor marketing campaign.
The protagonist of the film is played by Abhay Deol himself and his character name is Amit Sharma.
Abhay along with Viacom 18 suggested a marketing idea where across cities there will be hoardings reading Are you Amit Sharma? With options similar to his traits in the film... Have you been dumped by your girlfriend? Are you pakaoed with routine? Are you stuck in a job? As his character is a person who feels that he is 'pakaoed' in life.
These hoardings have been plastered across the city and have creating a lot of intrigue and hype. The idea was to generate curiosity among audiences and at the same time increase relatability with the protagonist.
The protagonist of the film is played by Abhay Deol himself and his character name is Amit Sharma.
Abhay along with Viacom 18 suggested a marketing idea where across cities there will be hoardings reading Are you Amit Sharma? With options similar to his traits in the film... Have you been dumped by your girlfriend? Are you pakaoed with routine? Are you stuck in a job? As his character is a person who feels that he is 'pakaoed' in life.
These hoardings have been plastered across the city and have creating a lot of intrigue and hype. The idea was to generate curiosity among audiences and at the same time increase relatability with the protagonist.
Which lead to the turn around of 50 guys whose name are Amit Sharma.
The movie casts Preeti Desai
alongside Abhay Deol. The movie is directed by debut director Devika
Bhagat. It is set to release on 7th February 2014
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