‘To Die For’
New Luxury redfined at the Aamby Valley India Bridal Fashion Week 2013
– Shantanu & Nikhil
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New
Delhi: 23rd JULY, 2013: The
fourth edition of Aamby Valley India Bridal Fashion Week in association with
AZVA at the Hotel Grand, New Delhi will witness a scintillating show on Day One
by Shantanu & Nikhil whose collection, titled ‘To Die For’ will define the
decadent renaissance period in its most contemporary form. The collection
emphasizes on ‘New Luxury’, which would, by contrast, be declared virtuous.
Sharply constructed silhouettes, measured materials, innovation and humble
layering could be identified with a republican spirit, civil sociability, and
politeness. The appearance of gold leaf & booti patterns, meanwhile, create
a softer, more delicate style, thereby portraying women as distinctly feminine.
Gold, in its different shades, would be the new black, hence indicating a
sumptuous color restraint, while still reinforcing the message of vintage
decadence.
Commenting on
their association with the AVIBFW, Shantanu & Nikhil say, “Since we are known for our contemporary couture lines for the modern
Indian bride, Aamby Valley India Bridal Fashion Week automatically becomes an
appropriate platform to showcase our Fall Winter 2013 collection”.
FASHION
ONE INTERNATIONAL: Founded
on the principles of being an integrated company in fashion & lifestyle
industry, with philosophy of "concept to commissioning", FASHION ONE
operates in the business verticals of – Fashion Week, Exposition, Retail and Consulting.
FASHION
ONE aims to showcase Indian Designers, nurture and represent their best of
design and talent in India and abroad. Our objective is to develop the long-
term sustainability of the Indian fashion Industry by building marketing,
branding and retail capabilities and profiling Indian talent on international
platform.
AAMBY VALLEY CITY: Aamby Valley
City is being developed as an integrated Hill City spread over an area of
10,600 acres (4,294 hectares). It is positioned as a premium, self-contained
city addressing the various socio-physical infrastructure requirements like
school, hospital, captive utilities (power, water, telecommunications etc.),
shopping facilities, and recreational areas.
The project
envisages development of a gated community of high end villas, condominiums, an
airport, an international school, a hospital, a 18 hole championship golf
course, a town plaza, a community centre, hospitality services like hotel and
resorts and a business district. Aamby Valley City is located at a distance of
120 km from Mumbai, 90 km from Pune and lies 25 km off the town of Lonavala on
the Mumbai Pune Expressway.
AZVA BY WORLD GOLD COUNCIL : The World Gold Council has launched Azva bridal
jewellery in 2012 in India. Derived from the Sanskrit word ‘ashvaa’, the name
‘Azva’ symbolizes the seven unique vows which the couple takes on their wedding
day. Inspired by ‘saat pheras or seven vows’ of Indian marriage tradition, Azva
jewellery is a collection of innovative designs that represents every couple’s
unique story of togetherness, crafted in gold.
Fashioned in 22 karat gold by the finest goldsmiths
in the country, the Azva collection ranges from 70 grams to over 300 grams and
comprises of necklace, earrings and bracelet. Each piece is handcrafted with
unique designs reflecting concept of seven beautifully and has a hallmark
certification. Azva is exclusively retailed at select jewellery stores in
India. For further details on Azva, please visit www.azvavows.com. Azva and the Azva logo are
trademarks of The World Gold Council. All rights are reserved
AMR INFRASTRUCTURE :AMR Group has diverse business
interests which include jewels & artifacts, education, textiles, security
systems, hospitality, power projects, entertainment, media, fashion & films
besides real estate. The Group strives for customer-centricity, innovation
& world-class standards. It is a socially responsible, channel-oriented
& professionally managed business organization with best practices &
corporate governance in place. The most ambitious project AMR Group is The
Great Adventure Mall (TGAM), located at Tech Zone, Greater Noida, which is
replete with every major adventure facility making it India’s first all-in-one
adventure & entertainment destination.
AMR Group has
come up with Delhi Film Centre in association with renowned film actor &
director Satish Kaushik, which besides facilitating the established film makers
to shoot & produce films with ease in North India, shall also facilitate the
upcoming film makers in every aspect like funding, technical assistance
etc.Young Designers' Forum (YDF) under the aegis of Indian Fashion Company
(IFC) is yet another initiative by AMR Group which shall transform young
fashion design graduates into complete professionals with their own fashion
label & promote them internationally.
AAMBY VALLEY
INDIA BRIDAL FASHION WEEK IN ASSOCIATION WITH AZVA SHOW SHCEDULE – 2013 Delhi
Edition
DAY 1, TUESDAY,
July 23, 2013
8.00
pm: JJ Valaya
9.30
pm: Shantanu Nikhil
DAY 2, WEDNESDAY,
July 24, 2013
8.00
pm: Meera Muzaffar Ali
9.30
pm : Rina Dhaka & Jyotsna Tiwari
DAY 3, THIURSDAY,
July 25, 2013
8.00
pm: Falguni Shane
9.30
pm: Raghavendra Rathore
DAY 4, FRIDAY,
July 26, 2013
8.00
pm: Ashima Leena
9.30
pm: Rohit Bal
DAY 5, SATURDAY,
July 27, 2013
8.00
pm: Adarsh Gill
9.30
pm: Suneet Varma
DAY 6, SUNDAY,
July 28,
6.00
pm: AZVA by World Gold Council
9.30
pm: Tarun Tahiliani
