Promart unveils new brand identity with Bipasha Basu....
ABOUT PROMART.
Promart is a revolutionary value format lifestyle concept in India. Its target retail is for smaller towns across India who has limited access to fashion. It is a value format retail chain of stores offering discounts schemes from 25%-60% all year round.
Launched by Provogue India, the chain is taken over by Apple Group of Companies and VEMB Lifestyle Pvt. Ltd where the two groups have come together to buy out the assets and Intellectual property (IP) of the brand.
The format provides a platform for brands to offload their stocks at a discount without diluting its brand image. The retail chain provides an opportunity to buy smart with affordability all year round.
FACTS
- A fully air-conditioned environment and with a fresh ambience spaced in a 1000 to 5000 sq ft. carpet area
- The stores retails to all those looking at national and international brands at discounts
- The stores are located at prominent malls, high streets & strategically selected location
- The price range products available from Rs. 49/- to Rs. 1899/- and consumers can now enjoy a discount of upto 60% on the products purchased Promart provides a complete range of clothing, footwear, & accessories across all categories (Men, Ladies & Kids).
Expansion Plans
Promart opened its first store in Ahmedabad in Nov’11 inaugurated by Bollywood diva Kangana Ranaut, followed by 2 stores at Baroda, Rajkot, Vapi, Mumbai, Aurangabad, Anand, Jodhpur, Indore
A multi brand retail chain available at national level, targeting 100 owned stores and 50 franchised stores by March 2013.
Moving forward, Promart plans to expand its operations in Gujarat, Maharashtra, MP Chhattisgarh, Rajasthan & AP in the coming six months as part of their overall growth strategy.
Promart invites Franchisee to partner with them in this value format retail chain of stores.
.
