Need for Speed review by ANIZ FILMVALA

Need for Speed

 review by 

ANIZ FILMVALA 

*****

Vroom!!! Vroom!!! Get set and go. Tobey Marshall [Aaron Paul] a former race car driver who owns a garage in downtown New York, where he and his team redesign fast cars. They race on the streets to earn big bucks, Dino [Dominic Cooper] Tobey's rival in past gets him in a agreement to design a car project in exchange for 25% of the selling price of $2 million, Tobey agrees to the deal.

They meet Julia, an Englishwoman who agrees to pay $3 million if the car can go over 230 mph and they strike the deal for$2.7 million.Dino brave’s Tobey and his partner Pete to race his father's three illegally imported fast cars and he gets 75% and if he loses he pays 25% of the Mustang sale.

As they race Dino tricks dash Pete's car and he gets kill in the course as the car turns into a ball of flames. Tobey is caught for an unintentional homicide and goes in jail for 2 years. The Drama unfolds into a vengeance as the movie progresses towards climax.

The race of Tobey and Dino on the Pacific Coast Highway is stunningly extraordinary and will leave you out of breath. Need For Speed delivers what the title suggests but leaves you perplexed on the plot, as the screenplay sucks. However the technical part of the film is flawless, as accurate sound designs and the stunts of car mishap [especially when Pete’s car is shown flying in the air and smashing down blow your minds off]. Video-game enthusiast may miss their adrenaline rush.

Cast

Aaron Paul as Tobey Marshall

Dominic Cooper as Dino Brewster

Imogen Poots as Julia Maddon

Scott Mescudi as Maverick

Ramón Rodríguez as Joe Peck

Rami Malek as Finn

Michael Keaton as Monarch

Dakota Johnson as Anita Coleman

Harrison Gilbertson as Little Pete Coleman

Stevie Ray Dallimore as Bill Ingram

Aamir’s recent visit to a small village called Gaya in Patna

Aamir’s recent visit to a small village called Gaya in Patna has created a nationwide effect. The actor who started the second season of his TV show Satyamev Jayate, from Gaya in Geluhar has  generated a ripple effect all over the country. It immediately became one of the highest talking points for his show.

The very idea of initiating the journey of Satyamev Jayate, from the very spot where a lay man had broke down a mountain all by himself. This concept sank in precisely with the theme of the show. It conveyed what a single human can achieve. The man named Dashrath Manjhi invested 22 years of his life to break the enormous mountain just to create a road for the villagers which made their travel easier. 

The entire scheme was very well executed which gained massive traction and attention from the audiences across the country. Also the fact that Aamir Khan had also mentioned the story of Dashrath Manjhi in the first season of the show, it was indeed a surprise to all the viewers to witness the incredible story of Dashrath Manjhi so closely.

This one will stay with the audiences as the reactions which have been received on the story have been everlasting. It has definitely created a nationwide impact across country for the message that its has conveyed.

सुपर स्टार रजनीकांत का मराठी प्रेम कोचाडियान मराठी भाषा में भी होगा।

सुपर स्टार रजनीकांत का मराठी प्रेम कोचाडियान मराठी भाषा में भी होगा।

सुपर स्टार रजनीकांत इनकी बहुचर्चित फ़िल्म कोचाडियान यह फ़िल्म भारत में तैयार होने वाली पहली ऐसी फ़िल्म कि जो ६ भारतीय तथा ३ अन्य विदेशी भाषाओं के साथ प्रदर्शित होगी। ऐसा पहली बार हो रहा कि मराठी भाषा को भी उतना ही महत्त्व दिया गया है,हालही में प्रदर्शित हुए मराठी फिल्मो ने हिंदी के मुकाबले अच्छा कारोबार किया है। 

   सभी जानते है कि रजनीकांत अपने करिअर के शुरवाती दिनों में मुम्बई महाराष्ट्र में रहे है और वे अच्छी खासी मराठी भी बोल लेते है,एक तरह से रजनीकांत का मरठी भाषा से गहरा नाता रहा है क्युकी वे खुद एक मराठी फॅमिली से है।  और यह काफी प्रशंसनीय बात है कि कोई कलाकार अपनी भाषा के प्रति ऐसे आदर व्यक्त करे।

PRITAM’S SUPERNATURAL PRANK SCARES PYAARE

PRITAM’S SUPERNATURAL PRANK SCARES PYAARE

The latest SAB TV’s Horror Comedy show ‘Pritam Pyaare Aur Woh’ is having its own share of fun among the cast members.

Pritam played by Siddharth Sagar is the tech savvy partner in a pair of ghost hunters in this new TV series. Pyaare played by Prasad Barve is the gullible brother who listens to everything that Pritam says. On a recent outdoor shoot, Siddharth scared Prasad by playing a ghostly prank.

Siddharth is a tech savvy person and always hooked on to his phone or tablet. During the shoot he surfed through some blogs which talked about haunted places and had photos with the locations of these spooked destinations. As he casually flipped through some photos, Siddharth realized that their shoot location was eerily similar to one of the locations enlisted on the blog. He showed the photos to Prasad & told him to be cautious as the place could really be haunted and strange things were happening around on the sets. Later, Siddharth downloaded an app on Prasad’s phone which made it look as if his screen had cracked. When Prasad looked at his phone & could not understand how it happened, Siddharth spooked him by saying that it could be because of a ghost. Prasad was scared to death and Siddharth had to reveal that it was a prank and there was no supernatural activity on the sets.

Siddhartha Sagar said, “All my co-actors know that I play pranks. I could not resist tricking Prasad this time. I knew he was a bit spooked because of the location, I simply aggravated his fears with fake stories and the cracked screen prank was a cherry on the cake. He did get angry but it was all in good humour as no real harm was done. We both are the best of friends and joke with each other all the time.”

Only time will tell if Pyaare gets to turn the tables on Pritam!!

Tune into Pritam Pyaare Aur Woh to catch all the ghost-busting laughter, from Monday to Friday at 7.30 pm only on SAB TV!

Kajol Devgn, actor and handwashing ambassador

Lifebuoy REDUCES DIARRHOEA from 36% to 5% in THESGORA

19 March 2014 – Unilever’s health soap Lifebuoy today announced the results of its Help a Child Reach 5 handwashing programme launched in Thesgora, India, noting an overwhelming drop in incidence of diarrhoea from 36% to 5%^[1]. Kajol Devgn, actor and handwashing ambassador revealed the results and Sanjiv Mehta, CEO and MD, Hindustan Unilever Limited announced the campaign will scale up to reach 45 million people in India.

The decrease in diarrhoea in this village – known for having one of the highest rates in India of this deadly yet preventable disease – was observed over the period of Lifebuoy’s intervention in an independent evaluation of 1485 households with children aged below 12 years, conducted by Nielsen in September 2013.

Lifebuoy’s Help A Child Reach 5 campaign aims to eradicate preventable deaths from diseases like diarrhoea one village at a time, by teaching lifesaving handwashing habits. The campaign was launched with an award winning film www.youtube.com/helpachildreach5 and handwasing initiatives in Thesgora, a village in Madhya Pradesh with one of the highest rates of diarrhoea in India. These results show that the handwashing programmes had significant positive impact on handwashing behavior and health of the community.

Kajol said, “My journey with ‘Help A Child Reach Five’ started last year as we began with spreading awareness. I advocated for handwashing with soap with the UN Secretary General Ban Ki-moon and other policymakers at the UN General Assembly, and on Indian TV and digital media. The outstanding results of ‘Help A Child Reach 5’ campaign in Thesgora gives us even more confidence that children can survive by inculcating the simple habit of hand washing with soap”. 

Sanjeev Mehta, CEO & Managing Director, Hindustan Unilever Ltd. said, “Lifebuoy Help a Child Reach 5 has demonstrated excellent results in Thesgora and will scale up this campaign to reach 45 million people in India. The results of Lifebuoy’s efforts so far prove that when a social mission is embedded into a successful brand’s core values, significant and indeed lifesaving change can happen fast. So far, Lifebuoy has impacted hand washing behaviours of 183 million people in 16 countries and 58 million people in India.”

Worldwide, 1 child dies from diarrhoea or pneumonia every 15 seconds- which is 2.1 million deaths each year. In India, over 6 lakh children under the age of 5 die from to pneumonia and diarrhoea annually. Handwashing with soap is the most cost effective way to prevent child deaths and contribute to Millennium Development Goal 4 (MDG4) towards reducing child mortality. Put simply, the simple but lifesaving act of handwashing with soap could help many more children reach the age of five.

About Lifebuoy

As the world’s leading health soap, Lifebuoy aims to make a difference by creating accessible hygiene products (soap) and promoting healthy hygiene habits.  With this in mind, Lifebuoy aims to change the hand washing behaviour of one billion people by 2015. Since 2010 Lifebuoy has changed the hand washing behaviours of 47 million people in India.

Lifebuoy has been synonymous with health and hygiene since it first landed on Indian shores in 1895. It has been spreading the message of health and hygiene for over 100 years, and over two thirds of India’s households use Lifebuoy at least once a year. The famous Lifebuoy jingle “Tandurusti ki raksha karta hai Lifebuoy, Lifebuoy hai jahan tandurusti hai wahan” is the health anthem of India. Lifebuoy’s Swasthya Chetna was the single largest rural health and hygiene educational programme ever undertaken in India. In the year 2006, the Indian Postal Department released a special Lifebuoy Swasthya Chetna Postal Cover in recognition of Lifebuoy’s efforts to promote health and hygiene awareness in India.

About Hindustan Unilever Ltd

Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods company touching the lives of two out of three Indians. HUL works to create a better future every day. We help people feel good, look good and get more out of life with brands and services that are good for them and good for others.

India’s biggest star Amitabh Bachchan felicitates winners of the 6th edition of Lavasa Women’s Drive,

 

India’s biggest star Amitabh Bachchan felicitates winners of the 6^th edition of Lavasa Women’s Drive, country’s largest women’s car drive 

Mumbai, March 19, 2014: Winners of the 6th edition of Lavasa Women’s Drive were felicitated by super star Amitabh Bachchan at a gala event in Mumbai. Mr. Bachchan presented awards to the first three winning teams from Mumbai and  Pune who completed the race. Cine stars Jackky Bhagnani and Neha Sharma presented awards for the best message, best dressed car, most popular team, best moment award, and the most empowering message. (Detailed winners list is enclosed)  

2000 women drove to picturesque Lavasa from Mumbai and Pune on 22nd February 2014 for the 6th edition of the drive that celebrates the spirit of the modern Indian woman - full of fun, adventure and compassion. The drive conducted in the Time-Distance-Speed format (TDS)   witnessed intense competition among participants. The women also displayed their compassionate side by decking up their cars with impactful messages on women related issues. Over the years the drive has been instrumental in spreading awareness about cancer prevention as well as diverse social causes related to women.

  

Speaking on the occasion, Anuradha Paraskar, Senior Vice President - Marketing and Sales, Lavasa Corporation Limited said, “The 6th edition of the drive is truly special. Lavasa Women’s Drive now holds the Guinness World Record for ‘Most female participants in a motor sport event’. The global recognition is a testimony of the new age Indian women’s zest to win and make a mark. It’s an inspiration for us too, as we build Lavasa, a planned hill city that will make India proud.”

Amitabh Bachchan, felicitating the winners said, “Lavasa Women’s Drive has reached a stage where it has received international recognition in the form of the Guinness World Record. So much has been talked on women empowerment in our country. I know it is very difficult for many groups to come together for such a noble cause. The recent case of Nirbhaya saw the coming together of people without any political lineage where the common man expressed his voice which was heard by the system.

I partner UNICEF in their campaign for the girl child and the campaign for eradication of polio in India. After 8 year long fight, finally India is free from Polio. I do hope that campaigns like Lavasa Women's Drive help eradication of the dreaded diseases like cancer.”

Spirited performance by singer Hard Kaur enthralled the audience and made it a evening to remember for all the participants who actively participated in Lavasa Women’s Drive.

Lavasa Women’s Drive has been actively supporting the cause of Women's Cancer prevention through early detection since 2009. A large part of money collected through registration, is donated to Women's Cancer Initiative - Tata Memorial Hospital. Amitabh Bachchan also contributed Rs. 11 lakh towards the cause.   

Devieka Bhojwani, Vice-President, Women's Cancer Initiative -Tata Memorial Hospital, said ‘Lavasa Women’s Drive has seen 12,000 women participating in the campaign against the dreaded disease in last six years. We can create huge awareness by taking this campaign to new levels. Lavasa Women’s Drive has achieved an important milestone with a Guinness World record. There is another crucial milestone that we need to achieve which is the total eradication of cancer.”    

Lavasa Women’s Drive – factoids

–      Lavasa Women’s Drive has set a Guinness World Record for ‘Most female participants in a motor sport event’.

–      Lavasa Women’s Drive has been acknowledged by the Limca Book of Records as India's Largest Women's Car Rally three years in a row

–      Lavasa Women’s Drive stands for the true spirit of women today that represents confident, independent, and enterprising with a penchant for social causes.

–      Participation from all walks of life – home makers, Navy officers, police force, corporate women, cancer survivors, NGO’s, etc.

–      Over the years 7000 women have participated in the drive and have garnered 3.2 million votes from 100 countries.

–      3000 cars have driven to Lavasa till date and 60 celebrities have witnessed the drive.

–      The drive has grown in stature over the last 6 years. From 100 cars to 500 cars that drive from Mumbai and Pune

Lavasa Women’s Drive and cancer prevention

–      Lavasa Women’s Drive primarily supports the cause of Cancer Prevention through Early Detection. A large part of money collected through registration, is donated to Women's Cancer Initiative - Tata Memorial Hospital. More than 4 million rupees has been generated towards this cause. 

–      Free cancer detection camps and workshops have been held for the economically under-privileged women from villages at Lavasa and other remote villages in Maharashtra.

Accolades:

–      Guinness Book of World Records for ‘Most female participants in a motor sport event’ (Year: 2014)

–      Limca Book of Records: National Record for the largest women’s car rally (Year: 2011, 2012, 2013)

About Lavasa

Lavasa is India’s first planned hill city where people can live, work, learn and play in harmony with nature. Lavasa, an inclusive city being developed by HCC (Hindustan Construction Company) over 10,000 hectares, is based on the principles of New Urbanism. It takes three hours from Mumbai and one hour from Pune to reach Lavasa by road. Lavasa will host a multitude of global leaders in hospitality, tourism, education, health care, business research and industry. The hill city provides a combination of contemporary and timeless architectural designs, with multiple options for housing including rental housing, apartments and villas. With state-of-the-art infrastructure and amenities, the city enables people to live life in full.

Sunny Leone performing on song Baby Doll from Ragini MMS 2

सैफ अली खान के पीठ की चोट समस्या के बावजूद फैंटम के लिए टाइम पर।

सैफ अली खान के पीठ की चोट समस्या के बावजूद फैंटम के लिए टाइम पर।

अगले कबीर खान की 'फैंटम' में एक टफ सीक्रेट एजेंट की भूमिका निभाते हुए दिखायी देंगे, सैफ ने हाली ही में यह दिखा दिया कि वे ऑन स्क्रीन भी कितने टफ है। सूत्रो कि माने तो वे अपनी पीठ कि तकलीफ से बेहद परेशान थे इसके बावजूद वे फैंटम कि शूटिंग के लिए प्लेन से पटिआला पहुँच गए लेकिन सैफ ने यह बात किसी को नहीं बतायी क्युकी वे नहीं चाहते ते थे कि उनके कारन कोई शूटिंग में बाधा आये वो अपनी टीम को परेशान नहीं करना चाहते थे।  

      डॉक्टर्स ने हिदायत दी थी कि पहले वो आराम करले और उसके बाद ही शूट के लिए जाए लेकिन ऐसा करना मुमकिन नहीं था निर्देशक ने पहले ही हाई एक्शन सीन का शेडूल बनया हुआ था और इसे बदलना और फिर से शेडूल करना बहुत कठिन होता। इस हाई एक्शन सीन को पटिआला में सैफ अली खान तथा कटरीना कैफ के साथ फिल्माया जायेगा।

Anupam Kher's character in O Teri is inspired by Suresh Kalmadi??

Anupam Kher's character in O Teri is inspired by Suresh Kalmadi??

Atul Agnihotri's upcoming film, O Teri, presented by Salman Khan talks about two boys, Prantabh Pratap (PP) & Anand Ishvaram Devadutt Subramanium (AIDS, in short) who are ordinary journalists doing ordinary stories, facing ordinary pressures of life when a quirky turn of events changes their lives.

Previously we heard how the film is based on the Common Wealth Games scam.. Now sources further reveal that the character played by Anupam kher is inspired by Suresh Kalmadi's life.

Suresh Kalmadi was a lot in the news during the Cwg scam. He was accused for a lot of things that happened during that event.

Since this film, starring Pulkit Samrat and Bilal Amrohi, is a satire comedy, there is a funny take on a lot of real life events.

The entire film is based on real life events and is slated to release on 28th March 2014.

Kareena Kapoor and Genelia D’souza host a Dinner Party for the entire cast of Humshakals in Mauritius!!

Kareena Kapoor and Genelia D’souza host a Dinner Party for the entire cast of Humshakals in Mauritius!!

The entire cast of Humshakals has been shooting in Mauritius and has been away from home for quite some time now.

What we hear is that when Kareena and Genelia learnt that Saif and Ritiesh were feeling home sick they immediately decided to go and visit them on the sets in Mauritius.

In fact, when Kareena and Genelia landed on Sajid Khan’s films sets they surprised everyone by throwing a Dinner party for the entire cast.

A source close to the team said, ‘It was a party time when Kareena and Genelia came on the sets. They decided to have a small get together for the entire cast and surprised everyone by throwing a Seafood and Salad dinner party for them. Everyone had a great time together and the party went on for a really long time.’

Well, we are sure that Humshakals team had some more fun time on the sets!!

Humshakals stars Saif Ali Khan, Riteish Deshmukh, Ram Kapoor, Tamannaah, Esha Gupta and Bipasha Basu

Produced by Fox Star Studios and Pooja Entertainment, Humshakals is directed by Sajid Khan and is all set to release this 20^th June!!

Shweta Kawatra Returns to the small screen as Bhayankar Pari in Baal Veer

Shweta Kawatra Returns to the small screen as Bhayankar Pari in Baal Veer

Baal veer is a prominent fantasy TV series on SAB TV that entertains kids and takes them into magical trips to fairyland. Further to Baal Veer’s battle with Bhayankar Pari, he defeats the evil fairy and emerges victorious. The evil fairy dies and Baal Veer gets engrossed in other magical conquests. As per the track, Shweta Kawatra as Bhayankar Pari will be reborn to seek revenge and fight with Baal Veer. A source from the sets said that Shweta has always been fascinated with fairy tales and mythical creatures from her childhood. 

Shweta Kawatra who has been a prominent face amongst TV celebrities/actors will be returning to the small screen after a hiatus of almost 2 years. We spoke with Shweta to know her thoughts about the forthcoming role. She said, “I have grown up watching fairy tales and always been endeared by them. The villains in these mythical tales always made me wonder about their character traits, about their flamboyant dresses and vibrant personalities. It was a pleasant surprise when I was offered the role of Bhayankar Pari. I had never imagined that I would get a chance to enact a role wherein I would relive my childhood fantasy. It’s a challenging role with interesting shades & I am looking forward to it.”

It is going to be a war of epic proportions as the righteous Baal Veer battles with the evil Bhayankar Pari.

Tune-in to Baal Veer from Monday to Saturday at 8 pm only on SAB TV

This Holi, Baby Doll entices and entertains on zoOm!

This Holi, Baby Doll entices and entertains on zoOm!

~ Catch the glamorous divas and the hot hunks from the entertainment industry enjoy the festival of colours at the zoOm Holi Party ~

Mumbai, March 17, 2014: The most sought after Holi party hosted every year by zoOm enthralled one and all with the festive spirit doused in glamour. The zoOm Holi Party powered by Kingfisher saw some of the most prominent personalities from the Bollywood and television industry letting their hair down and reveling in festive spirits to the mind-blowing tunes of DJ Akhtar.

With the chartbusters from Bollywood compelling the guests to show their moves and revel in the festivities, the show-stopper who simply sizzled and mesmerized one and all was none other than Sunny Leone! This diva raised the bar with her performance on the Baby Doll number from her upcoming movie – Ragini MMS 2. She was accompanied by Meet Brothers, composers of Baby Doll, who rocked the crowd with a few other numbers.

Comedy kings Manish Paul, Sunil Grover, Kiku Sharda were spotted on the RED CARPET making a glamourous entry along with the likes of Tina Dutta, Rashmi & Nandish Sandhu; Barkha Bisht; Sambhavana Seth, Deepika Singh, Dolly Bindra Pooja Gor and the most romantic couple Raqesh Vashisth and Ridhi Dogra from the small screen. Shekhar Suman made a rare entry with his son Adhyayan in tow certain to have a whale of a time.

This special event is Powered by Kingfisher Strong Power Soda in Association with Renault, Fratelli Vineyards, Chandan Mukhwas together with Water partner Aava, Color Partner Pidilite, Music Partner T Series, Outdoor Partner Bright Outdoor Media and Hospitality Partner Touch of Class.

Watch the exclusive telecast of the party on zoOm, India’s No. 1 Bollywood channel

Thursday, 20^th March 2014 – 1:00pm and 9:00pm

About zoOm:

zoOm, India’s No. 1 Bollywood channel, and a trendsetter in its genre, brings viewers closer to the biggest stars through the hottest entertainment news, features, countdowns, music, trends, celebrity interviews and reviews. zoOm is available across 58 countries worldwide besides heavy presence in the social media space making it the one stop shop for everything related to Bollywood.

About Times Television Network:

Times Television Network is part of India’s largest media conglomerate, The Times Group.  It houses upscale brands including ET NOW – India’s No. 1 Stocks and Business News channel; MOVIES NOW – India’s leading English Movies channel; ROMEDY NOW – a unique destination for Love and Laughter; TIMES NOW – India’s No. 1 English News channel; and zoOm – India’s No. 1 Bollywood channel. The network delivers segmented and differentiated content under one umbrella. It informs, entertains and engages over 100 million urban affluent viewers in India and is available in 76 countries across the globe.

Rujuta Diwekar’s latest book titled “DON’T LOSE OUT, WORK OUT!, published by leading publication house Westland Ltd. was launched by celebrated Bollywood actress Kareena Kapoor Khan

 

15^th March 2014, Mumbai: India’s most loved fitness-expert Rujuta Diwekar’s latest book titled “DON’T LOSE OUT, WORK OUT!, published by leading publication house Westland Ltd. was launched by celebrated Bollywood actress Kareena Kapoor Khan .

 

Rujuta Diwekar the winner of ‘Best Trainer in India Award’ and ‘Nutrition Award’ from the Asian Institute of Gastroenterology, regaled the guests and media present with incredible anecdotes of success stories. Kareena also interjected how Rujuta’s guidance and expertise led to her fabulous figure. Rujuta’s educational background in sports science and nutrition, her understanding and practice of yoga and her more than 15 years of experience working with people from all walks of life has come together in this book.

 

In the plethora of diet fads and fears, Rujuta’s voice rings loud and clear, urging us to use our common sense and un-complicate the act of eating. With over a decade of experience working with people from all walks of life, including Kareena Kapoor, Anil Ambani, Preity Zinta, Karishma Kapoor, Saif Ali Khan and Konkona Sen Sharma, she has fine-tuned her methods to the real issues facing urban Indians.

Categorized under the genre of Health, the Release Type is Original and Priced at Rs. 250.00 it features a Binding Paperback. Imprinted by Westland Ltd it runs with a Page Extent of 284pp.

 

About The Book

With more and more people realizing the need to exercise, gyms are cropping up at every nook and corner, roads are occupied by recreational runners and yoga schools have an enviable waiting list. But along with this has grown the number of injuries and disillusionment at not getting ‘results’. This leads to fads. It’s the exact same place ‘diet’ was five years ago when Rujuta wrote her first book Don’t Lose Your Mind, Lose Your Weight. The basic problem is the complete lack of understanding about exercise, how it works and how to make it work for you.

Through this book, Rujuta tackles pretty much every myth and fad to do with exercise, demystifies exercise for everyone and presents it as not a brainless activity but a science which has the potential to combat all lifestyle disorders including diabetes and obesity, way better than any drug. Strength training, Cardio and Yoga get a detailed chapter each along with their pre- and post workout meals, an often neglected but crucial aspect.

So whether you are a beginner or want to take your workouts to the next level, the sample training schedules and real life workout examples with analysis and modifications will bridge the gap between knowing and doing and ensure that you are in a position to start and/or progress with a sensible, doable and a wholesome exercise plan.

 

About The Author

India’s best-loved fitness professional, Rujuta Diwekar, is the winner of the Best Trainer in India award and the Nutrition Award from the Asian Institute of Gastroenterology. Her educational background in sports science and nutrition, her understanding and practice of yoga and her more than 15 years of experience working with people from all walks of life has come together in this book. In the plethora of diet fads and fears, Rujuta’s voice rings loud and clear, urging us to use our common sense and un-complicate the act of eating. With over a decade of experience working with people from all walks of life, including Kareena Kapoor, Anil Ambani, Preity Zinta, Karishma Kapoor, Saif Ali Khan and Konkona Sen Sharma, she has fine-tuned her methods to the real issues facing urban Indians.

 

Other credentials:

An expert yoga practitioner, she has completed sadhna intensive and teacher training courses from Sivananda Yog Vedanta Academy. She is actively involved in various farming practices at her family-owned farm in Sonave, just outside Mumbai. A much sought-after speaker, she has conducted workshops for corporates, clubs, fundraisers, schools, etc. in India and abroad.

 

About Westland Limited:

WESTLAND LIMITED is a subsidiary of Trent Limited, the retail arm of the Tata group, the largest diversified industrial group in India. Their imprint  group includes EastWest Books and Tranquebar Press.

They publish literary as well as commercial fiction and non-fiction, and are engaged in both the publishing and distribution of books. After more than 50 years of experience in import and distribution of major academic and English language trade publications from all over the world, Westland’s focus has shifted to publishing in the last few years. Today, Westland is the fifth-largest English-language trade publisher in India and has published a host of bestsellers, including Amish Tripathi’s Immortals of Meluha and The Secret of the Nagas, which have together already sold over 5,50,000 copies, and Ashwin Sanghi’s The Rozabal Line and Chanakya’s Chant, whose count so far stands at 1,50,000 copies sold.