Put your Besharam attitude on with ‘BESHARAM.IN’
collection
Mumbai, September 30th 2013: Indigo Nation, the brand synonymous
with fast and edgy fashion, has joined forces with Ranbir Kapoor’s latest movie
‘Besharam’ as its official style partner. Produced by Himanshu Mehra, Sanjeev
Gupta & Reliance Entertainment and directed by Abhinav Singh Kashyap,
Besharam is set to release worldwide on October 2, 2013.
Indigo Nation - the brand for the young and restless promises
to deliver fast fashion for the young Indian dude who forever aspires to be IN.
For whom looking hot is everything. He wants everything right here, right now.
The brand Indigo Nation is about engineering change rather than embracing it.
The Besharam.IN collection, inspired
by the cool, edgy, bindass look Ranbir sports in the movie, was launched during
an exciting event by the Besharam man himself. Other notables present on this
occasion were Shri Kishore Biyani, Managing Director – Future Lifestyle
Fashion; director Abhinav Singh Kashyap; producer Himanshu Mehra and Rachna Aggarwal, the CEO of Indus League (a
division of Future Lifestyle Fashion.)
Speaking at the event, Ranbir Kapoor
said, “My look in the movie has a very vibrant, youthful and irreverent feel to
it. The Besharam.IN collection from Indigo Nation brings out the spirit of my
happy go lucky character in the movie so well. I simply love the collection. So
go ahead. Flaunt my look. Be bold, be yourself, be besharam.”
The director of the movie, Abhinav
Singh Kashyap, added, “I am extremely happy with the Besharam.IN collection
inspired by the movie. The protagonist in the movie reflects a bold and
carefree attitude which has been brought out very well in this collection from
Indigo Nation. I’m wishing all success to the entire team of Besharam and
Indigo Nation,”
Rachna Aggarwal, CEO, Indus League,
said, “We are extremely delighted to be associated with the movie ‘Besharam’
and with Ranbir Kapoor – we believe that
Ranbir is young India’s most sought after fashion icon. The ‘Besharam.IN’ collection is inspired by
Ranbir’s bold and bindass look in the movie. And Indigo Nation is a clothing
brand which offers edgy fashion for the young Indian dude.” Added Ms. Aggarwal,
“it’s such a perfect fit.”
The ‘Besharam.IN’ collection includes
tees in bold, bright colours; shirts in multi-coloured geometrical or edgy
prints; cool shackets and camouflage jackets; banana fit denims and lots more.
The Besharam.IN collection is priced between Rs. 799 and Rs. 9999 and is
available at all exclusive Indigo Nation stores and other large retail outlets
across India, such as Pantaloons, Central and Reliance Trends. The collection
is also available online at www.indigonation.com
About Indigo Nation
Indigo Nation - the brand for the young and restless promises
to deliver fast fashion for the young Indian dude who forever aspires to be IN.
For whom looking hot is everything. He wants everything right here, right now.
The brand Indigo Nation is about engineering change rather than embracing it. The
Indigo Nation guy’s stance is always ‘subject to change’!
About Indus-League:
Indus League is a
division of future lifestyle fashion – India’s no.1 fashion conglomerate with it’s
diverse portfolio of over 25 fashion brands as well as retail formats like
Central.
Indus League is fuelled by the vision “To
become India’s fashion leader passionately building a league of most loved
brands.”
Indus League, a new generation
fashion brands marketing company was founded by a team of senior management
professionals with a proven track record in the apparel industry in April 1999.
Indus League became part of Future Group
in May 2005 - India’s No. 1 retail group.
Indus
League initiated it’s diverse brand portfolio with Indigo Nation, the
fashionable and stylish clothing brand for the young and restless Indian man,
and Scullers, the Premium smart casual brand. Since then, it has come a long
way to host a portfolio of international brands like the French fashion brand
Daniel Hechter and the iconic sportswear brand, Manchester United. Other brands
include Jealous 21 which revolutionized the jeans market by introducing 3 hip
sizes for every waist size, to the delight of Indian women everywhere; Urbana
–India’s only techno formal wear for men; Urban Yoga—India’s first yoga apparel
for men and women; and John Miller –smart corporate attire for young
executives. The latest entry to Indus League’s exclusive clientele is Mohr –a
premium fashion brand for women, the stamp of New India.
Indus
League markets its brands in over 250 stores with more than 100 exclusive brand
showrooms in 30 cities. Indus League brands are also present in large retail
outlets like Pantaloons, Central and Reliance Trends.
