GET RID OF YOUR FUEL CONSUMPTION WOES WITH SOME QUICK TIPS

Owning is car today is perceived more as a necessity than a luxury. Be it a family outing or zipping your way to work or

Managing an emergency, a car is always considered as bliss. But in a country obsessed with mileage, constant revision of fuel prices has always created a sense of dilemma among car owners. While owning a car is a necessity for some and a luxury for others, everyone is grappling with the skyrocketing fuel prices. Everybody wants to know the trick of milking every drop of fuel.  Here are a few simple methods enlisted by Mahindra First Choice Services that can help you save up to 20-30% of fuel. 

DRIVING METHODOLOGY:

·         Avoid frequent use of brake as it consumes more fuel. Also form a smooth driving habit wherein you avoid harsh acceleration.

·         Driving with the foot on the clutch tends to consume more fuel and lead to the wear and tear of the clutch

·         Avoid speed variations by maintaining a constant speed not exceeding 60 – 70 kmph depending upon your car

·         Switch of the engine if you have a long waiting time in your car

·         Avoid use of the car for short trips as such trips makes your engine operate at a cold temperature

·         Choosing the right gear is very crucial. Shifting to a higher gear at a lower speed and vice versa leads to more fuel consumption

MAINTAINANCE TIPS:

·         Keep a constant check on tyre pressures. It is important to maintain the minimum levels as recommended by the manufacturers. You can also increase the tire pressure by 2 psi while driving on smooth roads.

·         Avoid loading your car with unnecessary weight in the form of luggage or cargo. The more the weight, the more work for your engine.

·         Regular cleansing of air filter, fuel filter and spark plugs is important to attain fuel efficiency.

·         You can also add recommended fuel additives that keep your fuel system clean

·         Please use recommended grade of engine oil for better fuel efficiency and longer engine life

To sum it up all, the more work you give to your engine, there will be more fuel consumption. Get the necessary car checks done at Mahindra First Choice Services to bring about some change in the performance of your car.

Faber-Castell Design exclusively at William Penn now!!

William Penn, the purveyor of premium writing instruments, started its operations in the year 2002, as a stationery and writing accessories store in Koramangala, Bangalore. In 2004, the first exclusive writing instrument store was established at Forum Mall, Bangalore. William Penn today has 30 exclusive outlets across 11 major cities and more than 20 globally renowned brands on offer. From retailing at the best locations to offering a curated range of lifestyle accessories sourced from across the globe, William Penn takes that extra effort to give customers a world-class shopping experience. And hence, this time it brings the new series of pens by Faber-Castell, a pioneer in manufacturing writing instruments.

The Faber-Castell Design series with its purist and functional design language has become an elementary component of the Faber-Castell core range, over the years. This ‘Fine Writing’ collection caters to the wishes of discerning consumers and is ideal for gifting with its elegant product portfolio. The visually recurring and distinctive theme of the collection is wood - symbol of the company's global core competence. The series comprises of multiple product lines each with a unique value proposition for the consumer.

When less is more, it speaks of sophistication! Minimal in design, first class in workmanship, the Faber-Castell ‘Fine Writing’ collection is elegant with high quality assured and is being exclusively launched at William Penn stores.

Faber-Castell has been instrumental in innovations, taking delight in rediscovering precious materials from the past and taking them as inspirations to create timeless product design.  Today, Faber-Castell is proud of its longevity and what it represents, consistent delivery of a quality experience in all areas of business.

Faber-Castell products are beautiful to look at, comfortable to hold, and a pleasure to write with - those are theattributes of good quality writing implements. The Faber-Castell Design collection includes a variety of fine writing products for both men and women. These products come with a vast range of vibrant colours and materials to choose from. Product lines such as AMBITION, e-motion, LOOM, Ondoro, Essentio, NEO Slim reflect one-of-a-kind design sensibility and characterize different features. They give every piece of writing a very personal touch!

The Faber-Castell ‘Fine Writing’ collection will be now available at William Penn stores and www.williampenn.net

BLS International inaugurates Spain Visa Application Center in Moscow, Russia

 7^th June, 2018: BLS International, a specialist provider of Visa, Passport, Attestation and Citizen Services to the Governments across the world announced the inauguration of their new Spain Visa Application Centre (VACs) in Moscow, Russia on 5^th June 2018. Today, the company operates 124 visa application centres in 49 countries for Spain Ministry of Foreign Affairs and Cooperation (Ministerio de Asuntos Exteriores y de Cooperación). The new Spain VAC was formally inaugurated in the presence of the Ambassador of Spain in Russian Federation along with senior officials from BLS International Services Ltd.

Guest of honour for the inauguration, His Excellency Ybáñez Ignacio, Ambassador of Spain in Russian Federation commended during his welcome address about the infrastructure of the Spain Visa Application Centre (VAC) and was positive that the commenced Spain visa services by BLS International will be best-in-class in Russia. He expressed his pleasure, appreciating the inclusion of different Value Added Services (VAS) by BLS at the centre like SMS tracking, Premium Lounge, Mobile Biometrics, photocopying, photo booth, travel Insurance and courier services for the convenience of the applicants.

Speaking at the opening ceremony, His Excellency said, “BLS International not only fulfilled all the conditions of the competition announced by the Ministry of Foreign Affairs of Spain, but also added new services, surpassing the expectations of the Ministry”.

The inauguration was also witnessed by EU delegation in Moscow, Turespana Director Luis Boves Martin and Boris Jelovšek - Minister Plenipotentiary for Embassy of Slovenia amongst other notables. 

Commenting on the launch, Mr. Shikhar Aggarwal, Joint Managing Director, BLS International, said, “The new VAC center for Ministerio de Asuntos Exteriores y de Cooperación in the capital of Russia, is equipped with state of the art technology to strengthen and smoothen the Visa processing services for the citizens. Looking at the growing trend of emerging popularity of Schengen areas as a new tourist destination, the centre will cater to the ever-increasing volumes of visa applications for Spain – a preferred destination for Schengen entry.” 

​​The application center is centrally located and has well trained staff to handle applicants’ queries while the website is user-friendly and informative. It is equipped with state-of-the-art facilities and has the capability to service other Schengen countries jointly with prior approval from Spanish Mission. 

About BLS International

BLS International is amongst the world’s largest specialist service providers for outsourcing of visa, passport, consular, attestation and citizen services to Governments and diplomatic missions globally since 2005. From pre-travel information processes, data processing and biometrics capture of applicants to acceptance of crucial travel documents, BLS is the catalyst in making the visa process easy and effortless. BLS has operations in more than 62 countries and is providing services through 2325 offices worldwide. BLS is also an authorized Service Provider for attestation of documents by the Ministry of External Affairs, India.

Globally, BLS International serves client governments via visa & passport application centres across Asia, Africa, Europe, South America, North America and the Middle East for over 36 client governments. BLS International has operations certified by ISO 9001:2015 for Quality Management Systems, ISO 27001-2013 for Information Security Management Systems, ISO 23026:2015 for Systems and Software Engineering and ISO 14001:2015, OHSAS 18001:2007 & ISO 26000:2010 for Provision of Visa Processing, Attestation, Consular and Citizen Services. The company is listed on the National Stock Exchange (NSE), the Bombay Stock Exchange (BSE) and Metropolitan Stock Exchange of India Ltd.

Symbol: NSE - BLS - BSE: 540073 - MSEI: BLS

Website: www.blsinternational.com

German manufacturer Liebherr says Hallo India with mass premium range of refrigerators

L-R: Mr. Radhakrishna Somayaji, Chief Sales Officer, Liebherr Appliances India, Mr. Roman Schaefer, Managing Director - Sales, Liebherr Hansgerate GmbH, Mr. Gunther Sproll, International Head of Marketing, Liebherr Hansgerate GmbH and Mr. Shrinivas Jyoti, National Marketing Manager, Liebherr Appliances India at the product launch in Mumbai

Extensive range of 19 different models with prices starting  from Rs. 23,500 onwards

These refrigerators will bring in cutting-edge German engineering technology tailored to suit the Indian market

Robust distribution network spanning across 50+ cities with 500+ Showrooms

June 06, 2018: Mumbai: Legendary German refrigerator manufacturer, Liebherr unveiled its product range for the Indian market today. This unique range of refrigerators in the mass premium segment will be available across its dealership network in major Indian cities spanning across south, west and north regions of India. The price range for these refrigerators begin from ₹ 23,500 for the basic model to ₹ 1,50,000 for the top end models. The refrigerators are manufactured at Liebherr Appliances India’s Aurangabad Factory which was inaugurated last month.

What makes Liebherr products distinct in the Indian market is that they have been carefully designed, post three years of extensive research & development, to bring the best of German engineering technology in a manner that suits the Indian market. The company has launched 19 models in multiple capacities ranging from 220 Litres to 442 litres. The refrigerators come with features like central power cooling technology, 5 star energy efficiency BEE ratings & host of other features which are specially designed to cater to India's ever-evolving lifestyle and culinary culture. Merging elegant design and industry-leading technology, the well-designed refrigerators come in three colour variants which are Stainless Steel finish, Blue Landscape and Red Bubble patterns to suit today’s globally exposed consumer needs. For the current range, Liebherr has put in place a robust distribution network of around 500+ Showrooms across 50+ cities in various regions. This includes partnership with organised retailers and local organised players in the country to retail the products.

Speaking at the launch, Mr. Radhakrishna Somayaji, Chief Sales Officer, Liebherr Appliances India Private Limited said, “Liebherr has always focussed on creating solutions that puts the contemporary customer’s needs at the forefront. Our refrigerator range for India has been designed keeping this in mind – bringing the best of German technology customized to suit the Indian audience, with features like specially designed SpiceBoxes, ultra-protective VarioSafe, convenient Vegetable Sorter System and Unique CoolPack etc. Along with achieving customer satisfaction, our objective is also to provide products that use energy more efficiently.“

Elaborating on the brand’s Indian journey, he added, “We started the project “Liebherr Appliances India” in 2014. This project was from the very beginning inspired by the idea of “Engineered in Germany, designed for India”. Customer is our prime focus. At Liebherr, we give top priority to customer satisfaction with competent and fast customer-service geared up to consumer needs.”

The products will be available at retail outlets across the country from 2nd week of June’2018.  The new launch across segments will be promoted through a holistic 360 degree marketing activities that includes a robust press campaign supported with a strong digital marketing campaign and region-specific outdoor, BTL activities. To Maintain our global service standards, in India Liebherr have already set up service partners at all the locations where they are going to sell and the customer care helpline 1800 2333 444 is already operational to cater to any sort of customer queries.

 

LEGO CREATIVE CARNIVAL AT INORBIT MALL MALAD!

~ Join the creative carnival and discover the magic of building ~

Mumbai, June, 2018 – We all know about the inseparable bond that kids share with LEGO. LEGO activities are not just popular amongst children but have a strong appeal across age groups. Here is your chance to be a part of the LEGO Creative Carnival as Inorbit mall, Malad is all set to kick off the LEGO Creative Carnival which is open to everyone across all age groups. Until 10^th June 2018 you and your family are invited to be a part of some interesting LEGO building activities and contests. LEGO goodies are in store for participants who successfully finish any 3 activities.

Inorbit mall is ready to transform into the land of LEGO with a tall LEGO Mural you can build. Children along with their parents can take beautiful family pictures with the mural they just created as the backdrop. Join the fun by indulging in an interesting line up of activities at the various themed zones like LEGO City, where you can help the brave Mountain Police catch the bad guys; LEGO Friends station where you can help Stephanie decorate her cupcakes; LEGO Boost station where you can play with Vernie: the robot. In addition to this build your own LEGO duck at the Duck station and get a chance to take home a LEGO Duck absolutely free.

Block your dates and rush to Inorbit mall for a one of its kind experience.

CM Devendra Fadnavis congratulates 6-year-old Anaishaa Pinkesh Nahar for making Maharashtra proud with a perfect 7 in Chess Championship.

Talented Anaishaa Pinkesh Nahar, a 6-year-old, Mumbai city girl of Vibgyor High School, Goregaon makes us proud once again this year by accomplishing a perfect score of 7 on 7 in the Girls category of Maharashtra Under - 7 State Chess Championship Tournament held at Amature Chess Association, Kolhapur. The championship was held from 24th May to 27th May 2018 and she won the championship title in her brilliant style by her will and talent, she left no stone unturned to be the youngest charmer to win the championship this year. 

Last year Anaishaa Nahar was seen impressing CM Devendra Fadnavis with her constant win and by contributing her prize money to the Farmer’s Relief Fund (Scheme by CM). This year also she gave her 1st prize money and also all the rewards she got in last one year namely by coming 1st in 34th Singapore Nationals in 2017 along with another tournament prize money earned in last 1 year to the noble cause of our Hon CM whose efforts she considers to be iconic. At such a tender age, Anaishaa has been thinking big and wise and definitely proves that she is the best at what she does. Just like the previous year, she has again contributed her prize money and funds from her tournament towards the Farmer’s Relief Fund, making all of us proud yet again with such a mature gesture. 

At the tender age of 6 years of playing around and learning, Anaishaa is already so determined and well-focused. She has indeed created a historical moment by winning the championship by being unbeatable by all her 7 opponents at such a tender age. She is already on the roll and working hard for her upcoming Nationals Chess Championship - Under 7 & International tournaments across the world.

Dialysis leader Nephroplus strengthens its presence in Maharashtra

-Launches its 16th centre in Maharashtra & 1st centre in Thane District

-NephroPlus partners with Meera NX Hospital, Ulhasnagar & Kalyan

Maharashtra, 23rd May, 2018: NephroPlus, India’s largest dialysis centre network and a pioneer in redefining dialysis care in India today announced its aggressive expansion plans in Maharashtra. NephroPlus launched their 1st center in Thane, associating with Meera NX Hospital on 23rd May, 2018. This is NephroPlus’s 16th center in Maharashtra and has now marked 140+ centres in India spreading across 18 states & 85 cities.

The centre will also offer unparalleled facilities like online real-time dialysis monitoring, proprietary clinical protocols, TV and WiFi for each guest ensuring utmost comfort during their session. Further, NephroPlus’s Quality Team regularly keeps track of the haemoglobin levels, Dialysis Adequacy etc. of all the guests and alerts the Nephrologist in case of action

required and ensures timely corrections. Apart from these NephroPlus is the only dialysis provider in the country that has introduced “Buttonhole Needles” for painless cannulation. 

Mr. Ajit Singh Ailsinghani (Dadaji), Social Worker, Chief Guest said, ”Driven by a guest-centric (at NephroPlus all patients are called guests) approach, NephroPlus strives to encourage people on dialysis to lead lives as close to normal as possible, by enabling them to work, travel and have fun. “

Commenting on the opening, Mr. Ravee Diksshit, Vice President, Operations, NephroPlus said, “We are proud to partner with a reputed hospital like Meera NX Hospital.  We are confident that the association will provide much-needed relief and will make quality dialysis accessible to the people on dialysis in and around the city of Thane & Mumbai.

“Our goal is to redefine dialysis care in India. We are expanding our network at a fast pace. We plan to open 50 to 60 centers across the country within this year” added Mr. Ravee Diksshit.

Elaborating on the association, Dr. Gautam Ganvir & Dr. Deepika Ganvir Directors, Meera NX Hospital “We are extremely delighted to be partnering with NephroPlus which is known for its world-class service in the area of dialysis care. We are confident that, with NephroPlus’s expertise, global standards and guest centric approach, we will be better equipped to address the needs of people on dialysis in the region and improve the health care delivery system in the region as well.”

Adding to the above Dr. Nitin Bhosale, Nephrologist, NephroPlus Dialysis Units said,” The unit is equipped with world class facilities and experienced professionals. The new dialysis centres at Meera NX Hospital will address the accessibility and affordability issues that have been plaguing the people on dialysis in the region.”

The centre was launched also in the presence of esteemed members of the hospital management, Dr. Ashraf Akhtar Memon - CEO and Dr. Rahnuma Ehteshamuddin - COO, Meera NX Hospital.

In addition to offering quality treatment, NephroPlus also motivates guests to lead a normal life through initiatives like support group meetings and events. These programs provide guests a platform to share their experiences, overcome their inhibitions and boosts their confidence in life. It recently conducted the Indian Dialysis Olympiad, India’s first ever sporting event for people on dialysis along with a unique dialysis patient bike expedition, correcting the false perception among the public-at-large that those on dialysis can only lead sedentary lives.

Horra’s signature outlets with retailers in Gujarat

Fashionistas and youngsters who love trendy accessories have reason to cheer, because “fresh and fun” fashion brand Horra, has arrived in Ahmedabad. Horra is a home-grown, quality driven brand that delivers responsible style with its vibrant accessory collections. Their luxurious collections of watches for men and women are delightful and encompass many different styles. Horra has totes, handbags, laptop bags and a range of wallets to please him and her.

At the launch, Mr. Parimal Mehta, Founder - Director, Horra Luxury said “Horra has the best quality products, high-end and luxurious, yet affordable and youthful, and we are happy to open our retail counters here in lively Ahmedabad and nearby cities”

Find Horra’s collections at The Shoppe-Vadodara, Majestic Kanak, Rajiv Plaza, opposite Ram Baug, Thaltej and Raj Stationers, Surendra Mangaldas Road, Ambawadi, Ahmedabad.

Do drop in for the trendiest accessory for yourself or the perfect gift for friends and family! Handcrafted with precision, offering the latest trends and international style in each of our products and fabricating fashion that is the perfect combination of style, quality and craftsmanship. Horra brings to you perfection in every piece, ensuring that every accessory is curated to offer you a lavishly designed experience, styled to suit your every mood. 

To know more about Horra, Visit: www.horraluxury.com

CBRE OPENS ITS LARGEST OFFICE IN MUMBAI TO FURTHER STRENGTHEN ITS MARKET LEADERSHIP

Mumbai Office stock to touch approx. 132 Mn Sft by 2020

The warehousing and logistics sector shows phenomenal growth of approximately 250%

CBRE Mumbai operations see a rapid employee growth of over 20% YoY

Mumbai, May 24, 2018:  CBRE South Asia Pvt. Ltd., India’s leading real estate consulting firm today announced the strengthening of its operations in Mumbai with the launch of a new office. The new facility was inaugurated by Steve Swerdlow, CEO, CBRE Asia Pacific He was joined by Mr. Anshuman Magazine, Chairman, India & South East Asia CBRE along with other members of the firms India leadership team. With over 8000 professionals CBRE is the current market leader across all segments of real estate consulting including Office, Retail, Project Management and Asset Services. Over the next few years, CBRE plans to further increase its employee strength to provide enhanced services to developers, occupiers, Investors and end-users.

Being the most prominent node of the country, Mumbai has undergone rapid transformation in terms of organized office space, with corporate occupiers driving the demand for high-quality, investment-grade commercial office space.  Apart from a robust commercial and industrial landscape, the city’s retail segment has also witnessed enhanced activity off late with organized retail stock to grow by 10% by 2020.

CBRE Mumbai operations have seen a rapid employee growth of over 20% YoY over the past three years and expects it to continue over the coming few years.

Traditionally recognized as a BFSI hub, Mumbai is witnessing renewed interest for Residential, Retail and Industrial & Logistics space in recent years. The warehousing and logistics sector has shown a phenomenal growth of approximately 250% from 2015 – 2017; in H2 2017, primarily driven by e-commerce, FMCG and engineering and manufacturing companies.

Steve Swerdlow, CEO, CBRE Asia Pacific, said, “India has firmly established itself as one of the most attractive commercial real estate markets globally over the past few years. Our ability to better serve our expanding client base from our new world-class workplace in Mumbai, India’s commercial hub, is key to our strategy of growing alongside our clients in this strategic market

Mr. Anshuman Magazine, Chairman, India & South East Asia, CBRE said, “Mumbai is India's financial capital, with Maharashtra being the first state to roll out the historic MahaRERA,, the state government’s proactive policies, growing occupier demand, improved infrastructure, quality educational institutions and the availability of a large talent pool are the prime drivers to the city’s real estate market. Understanding this growing opportunity, we have expanded our presence in the city to provide enhanced services for all our existing and potential clients. With the overall real estate sector witnessing significant growth, a strong track record as well as a robust team of professionals puts us ahead of the curve in terms of effectively addressing the requirements of our clients.” 

Mumbai Key Facts

Mumbai witnessed annual GDP growth of 7.7% from 2013-2017 and ranks 9th among cities in the APAC region. Estimated annual GDP growth is expected to increase to 7.8 between 2018-2022 and Mumbai is likely to rank 5th in terms of GDP growth among cities in the APAC region. (Source: Oxford Economics). Major infrastructure developments are planned within Mumbai over the next 5-10 years which will impact the commercial landscape of the city in a big way. Prominent projects include, Navi Mumbai International Airport, Mumbai Trans Harbour Link – MTHL (Sewri to Nhava Sheva) and Mumbai Metro Line 2A -  Dahisar to D N Nagar, Line 2B - D N Nagar to Mandale, Line 3 - Colaba to SEEPZ in Andheri, Line 4 - Wadala to Kasarvadavali and Line 7 - Dahisar to Andheri E. The Maharashtra government recently approved the Mumbai Development Plan (DP) 2034 which sanctioned release of more than 3,000 acres of no-development land parcels for building apartments and commercial complexes. As per the new DP, permissible Floor Space Index (FSI) has been increased to 5 for commercial projects. Increased FSI is anticipated to increase the development potential in the city tremendously. The commercial stock in Mumbai increased by around 25-30% from 2013 - 2017 especially in the peripheral micro-markets and is likely to grow by approximately 15% by 2020. Office demand by BFSI, tech, engineering, manufacturing, consulting, research companies strengthened while demand from co-working operators has grown exponentially in the last one year. Maharashtra was the first state to roll out the historic MahaRERA, more than 15,000 projects registered so far, out of which almost one-third are from Mumbai city and the suburban regions.

The new office provides a trendy, highly tech-enabled environment with collaborative areas, Amphitheatre, Work Café spread over close to 30000 sq.ft. of sustainable work space in Mumbai’s Bandra-Kurla Complex.

The new facility is designed with stronger focus on wellness and sustainability, reflecting CBRE’s growing awareness of the importance of health and environmental issues to employee wellbeing putting ‘people first’ approach.  The workplace provides an enhanced workplace experience to boost productivity aligned with the future work environment

Fujifilm brings GFX50s, the ultra-high image quality medium format mirrorless camera and its exclusive interchangeable lens lineup “FUJINON GF Lenses” to India

 from left to right-:

• Mr. Arun Babu, National Business Manager, Image capturing, Fujifilm India
• Mr. Toshi Iida, GM - Optical Device & Electronic Imaging Product Division, FUJIFILM Corporation  
• Mr. Haruto Iwata, MD, Fujifilm India
• Mr. SM Ramprasad, HOD, Image Capturing, Fujifilm India

 

- Introducing the ultimate high-end mirrorless camera: a compact and lightweight body that overturns common perceptions of medium format digital cameras

- With the new GFX Series and the current X Series Line-up, Fujifilm aims to capture 30% Market Share in the Mirrorless Camera and Lens Market in India in the next 3-4 years

 

Mumbai, 23 May 2018: Fujifilm India Private Limited, a pioneer in imaging technologies, is delighted to announce the launch of the much awaited GFX50s medium format mirrorless camera that is effectively built to achieve the best image quality. Adopting a 43.8ｘ32.9mm medium format (FUJIFILM G Format) sensor with 51.4 MP. Featuring premium design and excellent operability stemming from the highly reputable digital camera "X Series" system and the accumulation of image design technology from over 80 years of experience, the GFX 50S achieves the highest ever image quality from Fujifilm.

To complement the GFX50S perfectly, Fujifilm is also releasing FUJINON GF Lens series- a new camera system capable of creating the world's highest level of photographic expressions. The line-up includes seven interchangeable lenses- GF23mmF4 RLM WR, GF45mmF 2.8R WR, GF63mmF2.8 R WR, GF110mmF2 R LM WR, GF120mmF4 R LM OIS WR macro, GF250mmF4 R LM OIS WR and GF32-64mmF4 R LM WR, providing every professional, the splendor of photography and the joy of taking photos.

The GFX50s delivers uncompromised performance across stills and video shooting, in addition, a new Color Chrome Effect feature has been added. This feature can be used to reproduce the tones and deep colors, in situations often said to be difficult hence making GFX50s as an “attainable luxury”.

Commenting on the occasion, Mr. Haruto Iwata, Managing Director, Fujifilm India Pvt. Ltd. said, “We are excited to launch the much awaited GFX50s and G-mount lenses for our esteemed customers in India. Fujifilm’s X Series system has been appreciated by professional photographers and photo enthusiasts around the world, due to its excellent image quality and mobility across a wide range of genres including landscape, commercial and fashion photography. Taking forward our promise for developing innovative technology, and to strengthen our commitment towards mirrorless segment, we have introduced this range to offer even higher image quality. As we complete 10 years in India, we continue to bring the best of technology and innovation to our consumers at the best possible price point.’’

Fujifilm India has very aggressive plans for the expansion of its X Series in the Indian Market. The company plans to expand its touch points by focusing on increasing its retail presence as well as enhance customer touch and try experience. The company also plans to expand its After Sales Service by adding 50 more service collection points by the end of FY 2018 taking it to a total of 100 service collection points. Additionally, the company is also looking at setting up Fujifilm Professional Service by the second half of this fiscal. Fujifilm India will be investing heavily in marketing promotions, workshops, exhibitions, online promotions and photographer associations to build the X Series Brand further. With these initiatives the company’s goal is to capture30% Market Share in the Mirrorless Camera and Lens Market in India in the next 3-4 years.

Standout Features

(1) Equipped with a 43.8mm x 32.9mm, 51.4 MP CMOS sensor, boasting approx. 1.7x the area of full frame sensors

Both the shape of the light-gathering micro-lenses and the processing from the photodiodes have been customized to achieve a high level of sharpness and broad dynamic range. And thanks to the excellent light reception performance due to the large area of each pixel, room to spare is created in the camera's high sensitivity performance and tone reproduction, achieving high image quality exceeding that of cameras equipped with full size sensors with an equivalent number of pixels. Therefore, precise images can be reproduced down to the smallest detail, conveying the texture of the subject, a three-dimensional feeling, and even the atmosphere of the scene.

(2) Equipped with X-Processor Pro image processing engine

By using the highly rated X-Processor Pro, which is also used in the X-Pro2 and X-T2 cameras, it is possible to experience Fujifilm's acclaimed Film Simulation color reproduction with an ultra-high quality large size sensor. The Movie function also supports Full HD recording at 30p. Users can enjoy high quality video with no post-processing required by using Film Simulation modes just like they would with a still image.

(3) Compact and lightweight body with high rigidity due to the adoption of magnesium alloy

With a weight of approx. 1230g when paired with a standard lens (GF63mm F2.8 R WR), the camera weighs approx. 60% of a medium format DSLR camera equipped with a sensor of the same size. Even when compared to a DSLR camera with a slightly smaller full size sensor, the camera comes in at almost the same weight. Overall camera body height and width have also been minimized for maximum flexibility, overturning the common perceptions regarding the mobility of medium format digital cameras.

(4) 3.69M-dot organic EL electronic viewfinder and 2.36M-dot touchscreen LCD back panel

A detachable structure has been adopted which allows for flexible operation according to how the user wishes to use it. Also, by attaching the separately sold EVF-TL1 EVF tilt adapter, the angle can be changed to a maximum angle of 90° when shooting horizontal landscapes and ±45° when shooting in the portrait position. A 3.2-inch, 2.36M-dot touch panel has been adopted for the rear monitor, allowing the user to use touch operations for the selection of the menu, distance measuring points and viewing of images that have been taken. The inclusion of a three-directional tilting LCD screen improves operability and makes viewing images and checking focus even easier.

(5) Newly developed large diameter G Mount with excellent robustness and durability

Utilizing the merits of newly developing both a camera body and lenses simultaneously, the GFX 50S adopts a large diameter/short flange back mount with a diameter of 65mm and a flange back of 26.7mm. This construction improves the freedom of the optical design of the lens, greatly contributing to high image quality and miniaturization of the body.

(6) Newly developed ultra-high resolution FUJINON GF Lenses

In preparation for the future, the GF Lens series, newly designed specifically for the GFX 50S, possesses the resolving power capable of supporting a sensor with 100 MP. The lens barrel also features an aperture ring in the same manner as XF Lenses, supporting the intuitive operation of photographers. A C (=Command) Position has been newly added to the aperture ring as well, allowing users to change the aperture using the command dial on the camera's body. In order to prevent incorrect operation, the A (=Auto) Position and C Position feature a locking button installed on the aperture ring that must be disabled to implement changes.

• The FUJINON GF23mmF4 R LM WR: has a focal length equivalent to 18mm in the 35mm format and is perfectly suited for landscape and architectural applications. Despite the super-wide angle of view, distortion is kept to a minimum, and with the high-resolution performance extending all the way to the edges, sharp depiction power as if looking at an actual landscape is achieved. It features fast and quiet AF due to a linear motor, is dust and weather resistant, and is capable of operating in environments as cold as -10°C. The lens combines high performance and reliability as a professional work tool.
• The FUJINON GF45mmF2.8 R WR: is a highly versatile wide angle lens with a focal length equivalent to 36mm (on a 35mm format) and maximum F2.8 aperture. Thanks to its compact and lightweight design (weighing only 490g), this lens is ideal for street and documentary photography.
• The FUJINON GF63mmF2.8 R WR: This lens features an angle of view of approximately 50mm in 35mm format equivalent. Adopting a compact and stylish design, the external form of this small and lightweight lens has a diameter of just 84.0x71.0mm with a weight of only 405g. The optical system features a construction of 8 groups and 10 elements, including 1 ED lens element. This lens type was adopted being the most suitable for a compact size, with the utmost priority placed on resolution performance.
• The FUJINON GF110mmF2 R LM WR: is a medium telephoto lens for portraits. With a focal length equivalent to 87mm in the 35mm format, it achieves a brightness of F2.0 when used wide open to deliver beautiful bokeh. The high resolving power of the area in focus and the rich bokeh unique to medium format fast lenses depicts portraits with a realistic three-dimensional feel.
• The FUJINON GF120mmF4 R LM OIS WR macro: The optical system features a construction of 9 groups and 14 elements, including 3 ED lens elements. By adopting a floating focus method using a linear motor, silent and high-speed autofocusing is achieved while aberrations from long distances to short distances are corrected in a satisfactory manner, dramatically increasing the resolution. Furthermore, by arranging the ED lenses in a well-balanced manner, chromatic aberrations are also properly corrected, contributing to a high-quality image.
• The FUJINON GF250mmF4 R LM OIS WR: is a telephoto lens that achieves approximately 198mm in 35mm format equivalent, bringing together Fujifilm’s proprietary optical design technology: it offers high resolving power for supporting further enhancement of image resolution in the future. The lens can capture the atmosphere of any scene through a combination of high-resolution performance and rich bokeh effect. Attaching the “GF1.4X TC WR”, a 1.4x teleconverter provides coverage for telephoto shooting up to approximately 277mm in 35mm format equivalent, without any image quality deterioration.
• The FUJINON GF32-64mmF4 R LM WR: The optical system features a construction of 11 groups and 14 elements, each using one of the three types of lens elements, aspheric lens, ED lens and super ED lens, including the large aperture high precision aperture lens, achieving high image quality equivalent to single-focus lenses from wide angles up to standard focal distances. As a result, the lens demonstrates extremely high performance from the centre all the way to the edges. The lens adopts an inner focusing method, reducing the weight of the focus lens and achieving fast and silent AF by driving focusing using a linear motor.

INORBIT MALL & GREEN YATRA HOST A ‘SAY NO TO PLASTIC WALK’ WITH GREAT GUSTO!

~ People of all age groups join the walk lead by popular Toon characters – Shin Chan and Garfield ~

Mumbai, May 19, 2018 – Inorbit mall, Malad in association with Green Yatra – an NGO devoted for a greener tomorrow organized a ‘Say No to Plastic’ walk. Supporting this noble initiative, people of different age groups joined the stride that was led by the famous toon characters Shin Chan and Garfield. Along with the toon friends customers, people working around in offices, NGO volunteers, societies around the mall walked and supported the initiative. More than 500 participants and volunteers showed great enthusiasm in propagating the message ‘Say No to Plastic’. The volunteers distributed more than 5000 eco-friendly bags among the crowd encouraging people to avoid the use of plastic bags.

The event created quite a buzz among kids, as they got a chance to meet their favourite toon friends. The 1.5 km walk commenced from Inorbit mall and has garnered tremendous response from the patrons. With the government of India’s plastic ban, Inorbit mall wanted to support this cause for a better tomorrow. The BMC P South ward, traffic department and Police division of Malad supported the cause.

Commenting on the occasion, Naviin Ibhrampurkar, Head of Marketing and Corporate communications, Inorbit Malls said, “As responsible citizens of the society it is our duty to support such noble initiatives. Inorbit mall has taken a step to spread awareness among people by hosting such a walk. It gives us great pleasure to see the tremendous response that we have received. We would like to thank Green Yatra for extending their support. We hope to host more such initiatives and make a difference in the lives of people.”  

Vivo Announces its E-Store Carnival

·         Exclusive offers, discounts and cashback deals on a range of smartphones from May 16^th to 18^th 2018

Mumbai, 16^th May, 2018: Vivo, the premium global smartphone brand, has announced the “Vivo Knockout Carnival” from 16^th to 18^th May exclusively on its e-commerce store, shop.vivo.com/in. Consumers can avail exciting discounts and cashback offers on select range of Vivo smartphone models during the three day online sale.

During the three day carnival, Vivo V5 Plus and V5s will be available at a special price of Rs. 14,990 and Rs. 12,990 respectively. Customers with SBI Debit and Credit Cards can get an additional cashback of 5% on purchase of select models. In addition, Vivo is offering 12 months No Cost EMI on all smartphone models.

15-Day Price Guarantee is available on all Vivo smartphones sold on Vivo India E-Store which will protect customers against any reduction in prices on the said products they purchase from E-Store. This offer shall last for 15 days only from the date of Purchase of the said Product.

Speaking on the announcement, Kenny Zeng, Chief Marketing Officer, Vivo India, said, “We are happy to announce the Vivo Knockout Carnival with attractive discounts and exclusive deals. The specially curated offers from Vivo will make customers shopping experience even better and we are confident that they will make the most out of the three day carnival.”

Other exciting offers include lucky draw coupons up to Rs. 1.000 and Book My Show couple movie vouchers worth Rs. 500. Vivo E-store caters to more than 10,000 pin codes covering most serviceable areas in the country.