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| L-R: Mr. Radhakrishna Somayaji, Chief Sales Officer, Liebherr Appliances India, Mr. Roman Schaefer, Managing Director - Sales, Liebherr Hansgerate GmbH, Mr. Gunther Sproll, International Head of Marketing, Liebherr Hansgerate GmbH and Mr. Shrinivas Jyoti, National Marketing Manager, Liebherr Appliances India at the product launch in Mumbai |
Extensive range of 19 different models with prices
starting from Rs. 23,500 onwards
These refrigerators will bring in cutting-edge German
engineering technology tailored to suit the Indian market
Robust distribution network spanning across 50+ cities with
500+ Showrooms
June 06, 2018: Mumbai: Legendary German refrigerator
manufacturer, Liebherr unveiled its product range for the Indian market today.
This unique range of refrigerators in the mass premium segment will be
available across its dealership network in major Indian cities spanning across
south, west and north regions of India. The price range for these refrigerators
begin from ₹ 23,500 for the basic model to ₹ 1,50,000 for the top end models. The refrigerators are
manufactured at Liebherr Appliances India’s Aurangabad Factory which was
inaugurated last month.
What makes Liebherr products distinct in the Indian market
is that they have been carefully designed, post three years of extensive
research & development, to bring the best of German engineering technology
in a manner that suits the Indian market. The company has launched 19 models in
multiple capacities ranging from 220 Litres to 442 litres. The refrigerators
come with features like central power cooling technology, 5 star energy
efficiency BEE ratings & host of other features which are specially
designed to cater to India's ever-evolving lifestyle and culinary culture.
Merging elegant design and industry-leading technology, the well-designed
refrigerators come in three colour variants which are Stainless Steel finish,
Blue Landscape and Red Bubble patterns to suit today’s globally exposed
consumer needs. For the current range, Liebherr has put in place a robust
distribution network of around 500+ Showrooms across 50+ cities in various
regions. This includes partnership with organised retailers and local organised
players in the country to retail the products.
Speaking at the launch, Mr. Radhakrishna Somayaji, Chief
Sales Officer, Liebherr Appliances India Private Limited said, “Liebherr has
always focussed on creating solutions that puts the contemporary customer’s
needs at the forefront. Our refrigerator range for India has been designed
keeping this in mind – bringing the best of German technology customized to
suit the Indian audience, with features like specially designed SpiceBoxes,
ultra-protective VarioSafe, convenient Vegetable Sorter System and Unique
CoolPack etc. Along with achieving customer satisfaction, our objective is also
to provide products that use energy more efficiently.“
Elaborating on the brand’s Indian journey, he added, “We
started the project “Liebherr Appliances India” in 2014. This project was from
the very beginning inspired by the idea of “Engineered in Germany, designed for
India”. Customer is our prime focus. At Liebherr, we give top priority to
customer satisfaction with competent and fast customer-service geared up to
consumer needs.”
The products will be available at retail outlets across the
country from 2nd week of June’2018. The
new launch across segments will be promoted through a holistic 360 degree
marketing activities that includes a robust press campaign supported with a
strong digital marketing campaign and region-specific outdoor, BTL activities.
To Maintain our global service standards, in India Liebherr have already set up
service partners at all the locations where they are going to sell and the
customer care helpline 1800 2333 444 is already operational to cater to any
sort of customer queries.
