Indian delegation lights up Red Carpet at Cannes

 

                        

 

Largest ever official Indian Delegation led by I&B Minister Shri Anurag Thakur walks together at Cannes Opening Night Red Carpet

Mame Khan scripts history, becomes first folk artist to open Red Carpet for India at Cannes

Cinema from South India under spotlight at Cannes

India is Country of Honour at Marche du Film

 

NEW DELHI, 17 May 2022: In a star studded presence on the Red Carpet, Union Minister of Information & Broadcasting Shri Anurag Thakur today led the largest ever Indian official delegation of eleven celebrities walking together on the inaugural event at Cannes Film Festival.

The Union Minister is leading a strong Indian delegation to propagate India, the land of story tellers as the ‘content hub of the world’ and preferred ‘post production hub’ for global film makers.

In a historic moment for Indian folk arts, Shri Mame Khan became the first ever folk artist to open a Red Carpet for Indian contingent at Cannes ever.

Putting on display the diversity and uniqueness of Indian cinema, the glamorous red carpet contingent comprised film celebrities from across India. Consisting of eleven members walking towards the legendary stairs of the Palais des Festivals, the delegation carried all the symbolism of India’s ambition to become as a global cinema hub.

The ten celebrities that accompany the Minister feature three musical maestros, who have been raising India’s flag on the international scale, and renowned film makers and actors from Indian Cinema who represent a kaleidoscope of diversity from various regions, languages, mainstream and OTT led cinema. India the land of story tellers is setting a beautiful narrative for the world through its strongest ever Red Carpet presence at Cannes.

Among the stars was actor Nawazuddin Siddique, a regular at Cannes. His raw, powerful acting and the realism of his movies, such as The Lunchbox or Gangs of Wasseypur, have a particular resonance among European audiences, and signal that India is capable of producing movies catering to a wide range of sensitivities.

Presence of superstar music composer AR Rahman in the group displayed the intent of the Indian delegation to pay tribute to cinematographic music – for, maybe more than anywhere in the world, soundtracks play a massive role in the DNA of Indian cinema. Showcasing the musical eclecticism of the country, different genres were represented on the red carpet. Ricky Kej, an internationally acclaimed new age music composer and multi-Grammy Award winner, represented a more contemporary side of India, while Mame Khan, a film composer and folk singer from Rajasthan, personified the influence of folk culture on Indian cinema. Prasoon Joshi, a lyricist who penned innumerable evergreen film songs, and now Chairman of the Central Board for Film Certification (CBFC), was also present.

Ambassadors from different regional cinemas were included in delegation, sending the signal to the world that India – which boasts of 25 regional film industries – has many different flavours and styles to offer in terms of film production. This year, cinema from the south was in spotlight. R. Madhavan, actor and producer who has been involved in movies shot in six different languages (Tamil, Telugu, Malayalam, Kannada, Hindi and English) was a good example of the staggering diversity of Indian cinema. Two Telugu cinema superstars, Tamannah Bhatia and Pooja Hegde, also made their dazzling appearance as part of the delegation.

Shekhar Kapur, director of legendary films such as Mr. India, and now chairman of the Film and Television Institute of India (FTII), as well as Vani Tripathi Tikoo, actress and member of CBFC, also took part in the Indian delegation.

Delegation members in order of appearance on Red Carpet

1. Mame Khan, famous folk singer from Rajasthan

2. Shekhar Kapur, Globally acclaimed Director

3. Pooja Hegde, Actress

4. Nawazuddin Siddiqui, Actor

5. Tamannah Bhatia, Actress

6. Anurag Thakur, Head of the delegation and the Union Minister of Information & Broadcasting, India

7. R Madhavan, Actor, Director, and Producer

8. AR Rahman, leading singer & Music Composer

9. Prasoon Joshi, Chairman CBFC & renowned lyricist

10. Vani Tripathi, Producer, Member CBFC, Indian film personality

11. Ricky Kej, the two times Grammy award winner and musician

 

Background:

Cannes Film Festival, which gathers every year the who’s who of the global movie industry, will take place from May 17th to 28th, 2022, and will be the occasion for Indian delegates to take part in various events and high-level meetings.

The festival is special this year for its celebration of Indian cinema’s prowess as India is the first ever official Country of Honour at Marche du Film. India is also a “Country of Honour” at the Cannes Next, under which 5 new Startups would be given an opportunity to pitch to the Audio-Visual Industry. Ten professionals will participate on the Animation Day networking. As a major highlight of India’s participation at this edition of Cannes Film Festival, World Premier of the Movie “Rocketry” produced by Shri. R. Madhavan is scheduled to be showcased at the Palais des Festivals on the 19th May 2022.

केस (सीएएसई) इंडिया मना रहा है 180 वी वर्षगांठ और सीआईआई एक्सकॉन 2021 में लॉन्च किया नया उपकरण

 

-        दाखिल किया बहुप्रतीक्षित 770एनएक्सई 49.5एचपी लोडर बैकहो 770 ईएक्स प्लस और 851 एफएक्स सीपी वेरिएंट के साथ 

-        सीएक्स220सी एलसी एक्स्कवेटर, 1107ईएक्स कॉम्पेक्टर और 845सी मोटर ग्रेडर भी जनता के लिए लॉन्च किए गए हैं

-       तीन दशकों से अधिक समय से भारतीय बाज़ार में बरक़रार रखे हुए स्थान को अधोरेखित करते हुए केस इंडिया ने अपने उत्पादों को 10 मशीनों, उनकी इंजन प्रौद्योगिकियों और बिक्री के बाद के समाधानों के प्रभावशाली प्रदर्शन के साथ प्रस्तुत किया।

 

बंगलोर 17 मई 2022

 

सीएनएच इंडस्ट्रियल का एक ब्रांड केस (सीएएसई) कन्स्ट्रक्शन इक्विपमेंट ने 11वें इंटरनेशनल कंस्ट्रक्शन इक्विपमेंट एंड कंस्ट्रक्शन टेक्नोलॉजी ट्रेड फेयर - सीआईआई एक्सकॉन 2021 में आज वैश्विक विरासत के 180 साल पूरे होने की ख़ुशी मनाई। कंपनी ने मशीनों की एक श्रृंखला प्रस्तुत की है जिसमें सबसे पहले बहुप्रतीक्षित 770एनएक्सई 49.5एचपी लोडर बैकहो 770 ईएक्स प्लस और 851 एफएक्स सीपी वेरिएंट के साथ शामिल है, साथ ही 1107ईएक्स सॉइल वाईब्रेटरी कॉम्पेक्टर, सीएक्स220सी एलसी एक्स्कवेटर और 845सी मोटर ग्रेडर को भी लॉन्च किया गया है।

 

इस अवसर पर सीएनएच इंडस्ट्रियल में अफ्रीका, मध्य पूर्व और एशिया पैसिफिक एएमई और एपीएसी में सीएनएच इंडस्ट्रियल कंस्ट्रक्शन सेगमेंट के उपाध्यक्ष श्री फैब्रिजियो सेपोलिना ने कहा, “दुनिया भर में निर्माण उद्योगों को उत्पादों और सेवाओं की आपूर्ति के 180 साल पूरे होने का जश्न मनाते हुए, दक्षिण एशिया में सबसे बड़ी सीई प्रदर्शनी का हिस्सा बनकर और हमारे नए उत्पादों को प्रस्तुत करते हुए भविष्य के हमारे प्रभावकारी विकास की झलक सभी को दिखाते हुए हमें बहुत ख़ुशी हो रही है। भारत में और साथ ही अंतरराष्ट्रीय ग्राहकों के लिए सर्वोत्तम गुणवत्ता प्रदान करना केस इंडिया में हमारा लक्ष्य रहा है। हमारा हाल ही में शुरू किया गया अत्याधुनिक भारतीय प्रौद्योगिकी केंद्र भारत और निर्यात बाजारों के लिए स्मार्ट, टिकाऊ और तकनीकी रूप से उन्नत उपकरण विकसित करने में महत्वपूर्ण योगदान देगा।"

 

केस कंस्ट्रक्शन इक्विपमेंट के प्लांट हेड श्री सतेंद्र तिवारी ने कहा, "हम भारत सरकार के 'आत्मनिर्भर भारत' और 'मेड इन इंडिया' अभियानों के साथ जुड़े हुए हैं और अपने उत्पादों को स्थानीय स्तर बनाने पर अपना ध्यान बढ़ाने के लिए बड़े पैमाने पर काम कर रहे हैं। आज, केस इंडिया के इंजीनियर, भारत और 30 अन्य देशों के लिए उत्पादों का विकास और निर्माण करते हैं। पीथमपुर में हमारी आधुनिक और तकनीकी रूप से उन्नत विनिर्माण सुविधा में बनाए जाने वाले अधिकांश उपकरण 75% स्वदेशी हैं, तेज गति से बड़े पैमाने पर बनाए जाने के साथ-साथ उनके पुर्जों को स्थानीय स्तर पर ही सोर्स किया जाता है। हमारे वैश्विक स्तर के मैन्युफैक्चरिंग प्लांट में वैश्विक स्तर के कंस्ट्रक्शन उपकरणों की पूरी श्रृंखला बनाई जाती है जिसमें विभिन्न बाज़ारों  के लिए प्रस्तुत की गई नई मशीनें भी शामिल होंगी।”

 

लॉन्च पर, केस कंस्ट्रक्शन इक्विपमेंट के भारत और सार्क के निदेशक-बिक्री और विपणन, श्री आलोक झा ने कहा, "दुनिया भर में लंबे अर्से तक चली उथल-पुथल के बाद, संपन्न हो रहे एक्सकॉन ट्रेड फेयर में हिस्सा लेकर हमें बहुत ख़ुशी हो रही है। भारत में निर्माण उद्योग स्थिर और सतत मांग के चरण में प्रवेश कर रहा है इस आशा के साथ हम आगे कदम बढ़ा रहे हैं। हम भारत में डिज़ाइन की गयी, भारत में ही विकसित और निर्मित उत्पादों की अपनी श्रृंखला में अगली पीढ़ी की मशीनों को पेश करते हुए इस गति को आगे बढ़ा रहे हैं। हमें भरोसा है कि नए और मौजूदा उत्पादों के साथ, दुनिया में निर्माण उपकरणों का एक विश्वसनीय आपूर्तिकर्ता बनने की ठोस क्षमता केस में है।”

 

प्रदर्शनी में केस इंडिया ने अपने मौजूदा उपकरणों की श्रेणी से 10 मॉडल प्रदर्शित किए, जिनमें 952 ईएक्स और 450 डीएक्स वाइब्रेटरी कॉम्पेक्टर्स और 2050एम डोज़र शामिल हैं। ब्रांड ने बिक्री के बाद के समाधान और सेवाओं के बारे में भी जानकारी दी। ब्रांड की कैप्टिव फाइनेंस शाखा सीएनएच कैपिटल और खरीद में आसानी के लिए आकर्षक फाइनेंस ऑफर्स दे रहे अन्य रिटेल फाइनेंस पार्टनर्स के प्रतिनिधि भी विज़िटर्स को आवश्यक जानकारी देने के लिए उपस्थित थे। इसके अलावा, केस ने भारत और निर्यात बाजारों में उनके उपकरणों को शक्ति प्रदान करने वाली इंजन तकनीकों को भी प्रदर्शित किया।

Hungarian Marque KEEWAY announces its Indian ambitions

 

The Hungarian Marque KEEWAY announces its Indian ambitions with 3 world-class products –

The K-LIGHT 250V Cruiser, the VIESTE 300 Maxi Scooter, and the SIXTIES 300i Retro Classic Scooter

 

• KEEWAY originated in Hungary and is present in 98 countries.
• As a brand, it is well regarded for its high-quality mobility products at competitive prices.
• The K-LIGHT 250V is India’s most affordable V-twin cruiser.
• The VIESTE 300 is India’s most powerful under 300cc maxi scooter.
• The SIXTIES 300i is a retro classic scooter with an unmistakable 60’s design.
• An ambitious total of 8 products are planned for the year 2022. 

 

Mumbai, 17^th May 2022: Hungarian marque KEEWAY has debuted in India and has announced its grand intentions with the launch of three new world-class products. Apart from these three, the manufacturer also plans to launch another five products before the end of the year. KEEWAY is owned by the QJ Group, who are also the parent company for the centenary marque, Benelli.

 

Founded in 1999 in Hungary, KEEWAY is primarily known for its product line that covers scooters, motorcycles and ATVs with displacements ranging from 125cc to 1200cc. Keeway products come equipped with a host of cutting edge connectivity features such as “Integrated GPS” and the “KEEWAY Connect App” to enhance the ride of our customers.

 

Today, KEEWAY has become a force to reckon with in the highly competitive European two-wheeler market and in a short period of time, Keeway has also established its presence in North America, South America, and Asia. KEEWAY’s products represent high quality and reliable performance at competitive price points in over 98 countries.

 

KEEWAY’s decision to associate with Adishwar Auto Ride India will bode favorably for them as they can take advantage of an established dealer network of 40+ dealers across the country, along with an assembly plant that is well equipped to meet their growth ambitions.

 

Working closely with Benelli India, Keeway intends to bring 8 products to India, ranging from Scooters, Cruisers, Sports Motorcycles and Retro Street Motorcycles. Initially, the company is launching the K-LIGHT 250V cruiser, the VIESTE 300 maxi-scooter, and SIXTIES 300i retro classic scooter to cover a varied demographic of performance-oriented customers. These offerings will be followed by another cruiser, two retro street motorcycles, a naked street, and a race replica. Keeway products will be available for test rides at dealerships starting 26^th May, with deliveries starting from early June. Online bookings for the 3 products will begin from today at just INR 10,000. Customers can log onto www.keeway-india.com for details.

 

Speaking at the launch event, Mr. Vikas Jhabakh, Managing Director, KEEWAY India said, We are privileged and excited to introduce the young and energetic Hungarian marque “Keeway” to the Indian Market.  We at Benelli India have been successfully operating in the uber-competitive Indian mobility market for years. In our tenure of catering to the unique needs of the Indian motoring enthusiast, we identified a requirement for an attractively designed, well-powered and reliably performing mobility products that are attuned to the price and quality conscious Indian buyer. To fulfill this need, we identified Benelli’s youthful Hungarian sibling Keeway as the right partner for us.

 

Keeway’s mobility products have not only been well received by the quality and design-oriented European markets, but have also performed exceptionally well in the demanding South Asian conditions.

 

KEEWAY K-LIGHT 250V

 

The K-Light 250V is a rugged modern cruiser. It is also the first cruiser in the 250cc segment to have a V-twin engine coupled with a Belt Drive System. These two qualities combine to provide the rider excellent power to cruise over rough terrain, with a hassle-free ownership experience. The power-packed V-Twin produces a maximum power output of 18.7 HP at 8500 rpm and maximum torque of 19Nm at 5500 rpm for effortless acceleration. The motorcycle is equipped with dual channel ABS along with front and rear disc brakes that ensure safety, reliability, and durability. 

 

The K-Light 250V is a cruiser you will love to ride every day. The eye-popping performance is complimented with a comfortable stance, and a contoured seat, resulting in the most relaxed riding position. The motorcycle comes with telescopic shock absorbers in the front and rear hydraulic suspension for an ultra-smooth ride.

 

The K-Light 250V cruiser has muscular butch looks, to compliment the ride quality perfectly. The headlight cluster is a small LED affair, framed by a round DRL - a throwback to classic halogen headlamps. The tail cuts sharply after the LED brake lights and this is made possible by the fender being mounted on the swing-arm.

 

The K-Light 250V comes with a huge 20L fuel tank, making it the perfect partner to explore the city, as well as the winding trails of India, without having to worry about locating a fuel station.

 

The K-Light 250V is available in 3 colors - Matte Black, Matte Blue and Matte Dark Grey.

 

KEEWAY VIESTE 300 SCOOTER

 

The VIESTE 300 is a powerful maxi-scooter that perfectly meets commuter’s need for chiseled European looks, effortless performance and comfort, in one tantalizing package. Made to keep up with a demanding lifestyle and exceed the requirements of the daily urban commuter.

 

The sleek aerodynamic design with angular bodywork is both aesthetic and functional as it wraps around the cockpit, reducing turbulence at high speed. The attractive headlights, powered by four LED projectors and DRLs, provide ample illumination. The LED taillights and turn indicator signals sit flush with the slim bodywork for that distinctly clean European look.

 

Wave goodbye to the days of searching for your keys. The Vieste 300 comes with a keyless fob for maximum convenience and safety.

 

The eye-catching compact bodywork encases a powerful 278cc liquid cooled four-stroke engine, that produces a maximum power output of 18.7HP at 6500 rpm and a maximum torque of 22Nm at 6000 rpm.

 

The latest in drivetrain and chassis technology focuses on providing the most effortless rides, always keeping you one step ahead. Fitted with a massive 12L fuel tank, Continental Belt Drive system, front and rear disc brakes, telescopic shock absorbers and Dual-Channel ABS, the Vieste 300 is ready to go wherever you desire.

 

The VIESTE 300 is available in 3 colors - Matte Black, Matte Blue and Matte White.

 

KEEWAY SIXTIES 300i

 

The SIXTIES 300i is a retro classic scooter that takes you back to the grooviest decade of them all, the ‘60s. A homage to the decade of flared pants, rock music, splashes of color and distinct individualistic style, the SIXTIES 300i encourages the rider to break free of the ordinary, and ride while making a bold fashion statement.

 

While the old school looks make it instantly attractive, what sets the pace for the SIXTIES 300i is the powerful 278cc engine that can leave behind most of the competition, while looking stunning in the process. The single-cylinder, four-stroke liquid cooled engine produces a maximum power output of 18.7HP at 6500 rpm and a maximum torque of 22Nm at 6000 rpm, making the Sixties an agile and feisty commuter. Safety is not forgotten for the sake of fun, thanks to solid 120/70-12 tires, disc brakes with dual-channel ABS.

 

Although the looks take you back to half a century ago, the SIXTIES 300i features the latest in creature comforts. The scooter has an iconic yet supremely comfortable split seat. The retro futuristic grille, distinct full-LED headlight combined with a unique dual LED brake lights and signal lights that blends seamlessly into the rear of the scooter, which guarantees a second glance. A multi-function ignition switch incorporates the electric starter, the under-seat storage access, and a steering lock.

 

The SIXTIES 300i is available in 3 colors - Matte Light Blue, Matte White and Matte Grey.

HOP Electric Mobility raises USD 2.6 million in a strategic round of the ongoing USD 10 million pre-series fundraising

 

 

 

·         Last financial year, the company reached 105 retail touchpoints with 6200+ on-road scooters, an unprecedented feat, and it is now targeting 10X growth in 2022

 

·         Production Linked Incentive (PLI) scheme for Auto under the New Non-Automotive Investor (OEM) category :  Under this mandate, HOP Electric will be investing more than INR 2000 crore in India in the next five years

 

Jaipur; 11^th May, 2022:  HOP Electric Mobility, India's fastest-growing electric vehicle manufacturer, has closed a strategic round of USD 2.6 million as part of an ongoing USD 10 million pre-series fundraiser. The company has achieved the milestone of reaching 105 retail touchpoints with 6200+ on-road scooters in 2021, and with this fundraising, HOP Electric Mobility is targeting 10X growth this year.

 

Ketan Mehta, Founder & CEO – HOP Electric Mobility explained the significance of the investment and the role of the investor in HOP, said “Our strategic investor, a public-listed company reaffirmed their commitment and synergies in pursuing sustainable business opportunities. The same investor has previously supported HOP Electric Mobility in becoming a successful mandate holder of the Government of India's (GOI) ambitious INR 26,058 crore Production Linked Incentive (PLI) scheme for Auto under the New Non-Automotive Investor (OEM) category. Under this mandate, we will be investing more than INR 2000 crore in India in the next five years. The goal is to bolster India's manufacturing capacities and boost HOP Electric's chances of becoming a global energy mobility pioneer.” 

 

At present, HOP Electric Mobility is growing at a month-on-month rate of 50%. The company is hiring across all verticals, especially in the design, engineering, battery, cell, and Research & Development verticals. Furthermore, HOP Electric Mobility has also embarked on its multi-battery modular platform's design and engineering journey. The company is developing Gen 2 Smart Batteries and Swapping stations. It will roll out two new products on the new platform supported by Gen 2 batteries and a swapping station in FY23.

 

Nikhil Bhatia, Chief Operating Officer – HOP Electric Mobility said, "Investing in EV mobility is becoming the go-to choice in India. Especially because people are consciously making eco-friendly and sustainable choices. At HOP Electric Mobility, we aspire to make the entire EV ecosystem more inclusive, convenient, and cost-efficient so that everyone can become a part of this energy mobility revolution. The recently closed strategic funding is a morale booster for the entire HOP family, which is working relentlessly to provide best-in-class energy mobility solutions to your doorstep. The conviction and confidence of such prominent investors encourage us to do better every day. We are positive that this pre-seed fundraiser will soon reach its goal."

 

New Products’ roll-out

Additionally, it left no stones unturned for its flagship product HOP OXO, an upcoming state-of-the-art electric motorbike. Under the #OXOSNEAKPEEK program, the company has completed 75,000 km of road testing across 14 states and is gearing up for commercial production. HOP OXO has successfully cleared all tests in ARAI, including AIS 156 for batteries. It is pertinent to note that HOP OXO has been designed and developed indigenously in compliance with FAME II norms. The company is planning to launch it in later half of June/ early July.

 

Apart from HOP OXO, which caters to the mass market commuter segment, HOP Electric Mobility has another electric scooter in the pipeline. Internally called HOP LYF 2.0, this advanced electric scooter has completed the design and engineering cycle. This cutting-edge product will likely launch in the third quarter of this financial year. And it goes without saying that both upcoming products are robustly built to suit the needs of Indian consumers with respect to diverse weather and road conditions.

 

HOP Electric Mobility is a new energy automotive start-up working on advanced automotive technology products. Founded by IIT Roorkee alumni and Forbes 30 under 30 Ketan Mehta (CEO), Nikhil Bhatia (COO) & Rahil Gupta (CTO), HOP currently has a strong 140 people team. It also has a brilliant leadership team comprising industry experts from Mahindra, Honda, Hero, TVS, Ather, RE, Sahara, etc. The company presently has a manufacturing capacity of 1.8 lakh units per annum.

 

About HOP Electric Mobility

HOP Electric Mobility was founded with the vision to become the world's leading provider of green, sustainable and energy-efficient two-wheelers. HOP Electric recently launched a regional branch in Jaipur, inaugurated by Rajasthan Minister of Road and Transport Sh. Pratap Singh Khachariyawas. As of now, HOP has three market-ready products, two e-scooters, and one e-motorcycle. The brand plans to launch at least ten new products in the next three years.

 

HOP plans to expand its footprint countrywide soon. HOP aspires to establish itself as the most innovative, feasible, and trusted electric vehicle brand for every customer, irrespective of gender or age. The brand wants to assist customers in becoming more independent and technology-savvy while being environmentally friendly. Revolutionizing the booming Indian electric mobility space, the company aims to cater to the growing needs of e-vehicles enthusiasts.

San Francisco Style Pizza Tops All India Crust Exam in Pizza Hut’s new campaign!

 

 

May 12, 2022, New Delhi: Taking forward its bold new ‘Dil Khol Ke Delivering’ proposition, Pizza Hut has released two brand new digital films for the launch of its lighter, crispier, and tastier, San Francisco Style Pizza in India. A pizza lover’s delight, the San Francisco Style Pizza can be enjoyed with all existing topping combinations – veg & non-veg available in the Pizza Hut menu with Chef's Special Sauce and Extra Virgin Olive Oil drizzle. Consumer demand for handcrafted pizzas with distinctive crusts is on the rise which makes the San Francisco Style Pizza a perfect offering for our always experimenting audiences. In addition, customers can choose the San Francisco Style crust option across the entire existing pizza range. The film features Pizza Hut’s new magnetic ambassador Anuradha Menon and will be seen across several digital platforms, targeted at millennial-minded audiences.  

 

Conceptualised by Creativeland Asia, the San Francisco Style Pizza film features the trademark fun and cheeky style of Anuradha as she is seen dressed up as a teacher in a classroom setting, getting ready to judge a variety of pizzas to find the ultimate topper in the All-India Crust Examination. After going through several pizzas and failing them all, she finally tastes the Lighter, Crispier and Tastier San Francisco Style Pizza, declaring it the topper of the All-India Crust Exam. Afterwards, the film cuts to mouth-watering shots of the lighter, crispier, and tastier San Francisco Style Pizza. The second film also reveals the newly introduced, 1 plus 1 offer, on personal pizzas, starting at just Rs. 249 which comes with 1 Pepsi, Free. These smart yet comical films end with ‘Dil Khol Ke Delivering’ which is the brand’s new tagline and a message to ‘order now’ via Pizza Hut’s new mobile app, website or by walking into the nearest Pizza Hut restaurant for a great dine-in experience. 

 

Talking about the launch, Neha, Chief Marketing Officer, Pizza Hut India said, “At Pizza Hut we love giving our customers what they love! So, while we are known for our signature pan pizzas, we are thrilled to introduce a new global sensation – the San Francisco Style Pizza. These pizzas come with a lighter, crispier crust and a chef’s special sauce to tingle your taste buds. With a subtle sourdough flavour in its crust, it is sure to give pizza lovers a unique and fantastic mouthfeel, unlike any other pizza they have ever tasted. And with Pizza Hut superior taste is not the only thing customers will experience ‘Dil Khol Ke’.  This fabulous new crust comes with great value for money deals, an easy, hassle-free ordering & service experience across all our channels, and the promise of ensuring ‘Trust in Every Bite.’ I am sure Anuradha’s witty rendition of the San Francisco Style Pizza Film will also pass with flying colours and become a Topper in its own right!” 

 

Added Sajan Raj Kurup, Founder and Chairman, Creativeland Asia, “The uniqueness of the crust of San Francisco Style Pizza deserved an exciting story. ‘Dil Khol Ke Delivering’ continues to sit at the heart of this campaign in continuation from the previously released Momo Mia! films. The RTBs of San Francisco Style Pizza are that its crust is Lighter, Crispier and Tastier and we put that to test under the creative device of the ‘All India Crust Exam’.  Anu Menon as always gets full marks on her brilliant execution.”  

Pescafresh announces the launch of meat-based Spreads range - SaSH22

 ~ The new range of SaSH22 boasts of products that are made with the freshest ingredients, sourced directly from Pescafresh farms ~

Mumbai, May, 2022 - India’s first D2C Seafood and Meat brand, Pescafresh has announced its new range of delectable and unique spreads. The wide range of spreads - SaSH22 - are ‘Freshly’ and ‘Naturally’ made with the brand’s 100% fresh meat.

Pescafresh is all set to revolutionise this category curated by in-house chefs. The new segment was developed after six months of R&D, stringent selection process, and hand-picked through blind tasting by specially selected focus groups. The uniquely flavoured meat spreads include - Butter Garlic Lobster Spread, Chilly Garlic Prawns Spreads, Prawns Cocktail Spreads, Citrus Salmon Spread, Chicken Salad Spread, Chicken Thecha Spread, Chicken Shwarma Spread, Herby Chunky Chicken Spread and Deviled Egg Salad Spread, among others.

The USP of Pescafresh meat spreads is the presence of generous amounts of meat chunks. Not only are they a natural source of protein but also flavours that have never been done before. All the variants are free of artificial flavours and colours. The company has constantly strived towards its brand promise to offer only products that are 100% fresh to its customers, right at their doorsteps.

“We are excited to launch the new category - SaSH22. The growth in the ready-to-cook (RTC) and ready-to-eat (RTE) segment has been severely constrained due to lack of quality ingredients. This space found itself more as an effort to reduce wastage that comes from using substandard ingredients. This is what Pescafresh wants to change. Products can be fresh and still have the highest quality in the RTC and RTE segment. This category should no longer be treated as only a convenience segment, but must be equally fresh, clean and pure,” said Sangram Sawant, Founder, Pescafresh.

Pescafresh ensures that SaSH22 products are produced within the finest quality, variety, safety, and hygiene parameters. The range for these delicious spreads starts from Rs.199. The company is planning to come up with an additional 100 products by the end of this fiscal year.

Pescafresh products, that are currently present in Mumbai, will be available in Pune from May. The brand will also soon begin its operations in Delhi NCR and Bengaluru. Sangram Sawant founded Pescafresh in 2004 with the farm-to-fork business strategy. The brand controls the entire back-end supply chain, including strict cold chain management, procurement, processing, and storage, to ensure that the product's quality and freshness are maintained from the beginning to the conclusion.

About Pescafresh

Founded in 2004, Pescafresh is India’s first direct-to-consumer Seafood and Meat brand, that pioneered home delivery in temperature-controlled EPS boxes. It operates on a farm-to-fork model, owning the entire back-end supply chain and cold storage chain. Pescafresh caters to the customer's doorstep with a tantalising culmination of variety and taste at an affordable price. The company has an established supply chain that sources the freshest seafood from over 40 landing centers and is credited with importing the first consignments of fresh chilled salmon from Norway, Scotland and Canada. The company has received funding from marquee investors such as Blume Ventures, and Rehan Yar Khan of Orios Ventures, and will further be supported by Elara India Opportunity Fund, UK. Pescafresh aims to expand geographically across the newer tier 1 markets in the country in 2022, also plans to introduce an additional 100 products across the raw and RTE - RTC product line. Pescafresh has transitioned to a tech/product first differentiated Seafood and Meat brand.

OUT NOW: 2022 KTM 390 ADVENTURE WITH RIDING MODES

 

·       Riding modes – STREET and OFFROAD for traction control

·       2 new colorways – KTM FACTORY RACING BLUE; DARK GALVANO BLACK

·       Priced at Rs. 3.35 lacs (ex-showroom Delhi)

·       Available across all KTM showrooms in India

May 2022, Mumbai: KTM, the world’s No. 1 and India’s fastest growing premium motorcycle brand, announced the launch of the 2022 KTM 390 Adventure today. Bookings commence at KTM showrooms across the country for the new 2022 KTM 390 Adventure, priced at Rs. 3,34,895 (Ex-showroom Delhi). Easy finance options are also available with special EMI’s starting at Rs. 6,999.

 

Setting the benchmark in the sub 400cc segment for outstanding power-to-weight, technology, and riding agility, the KTM 390 ADVENTURE is getting some key upgrades and a fresh look for 2022 that brings it closer than ever before to the full range of larger-displacement KTM ADVENTURE machines.

 

Further enhancing its potential to take riders to places far beyond the ordinary paths, the 2022 model’s extensive list of electronic features has been amplified with the addition of STREET and OFFROAD modes for Traction Control. Selecting OFFROAD from STREET will give the KTM a degree of rear-wheel slip to enable even easier use of the bike in loose or wet terrain.

 

The KTM 390 ADVENTURE can be taken and pushed to the extreme and – if the conditions momentarily get the better of the rider – the OFFROAD TC will remain activated in the event of a brief stall or fall. The additional Traction Control capabilities mean it’s easier to get even more exploratory, allowing the KTM 390 ADVENTURE to consolidate its spot as the segment leader in terms of technology and electronic features.

 

Allowing riders to reach new extremes, KTM has given the 2022 KTM 390 ADVENTURE a set of even more robust cast wheels. The construction of the components is based around five spokes instead of six and this configuration permits increased stiffness and resistance for the rims.

 

For 2022, the visual identity of the KTM 390 ADVENTURE is bringing it even closer to the race-winning machines in the dunes and deserts around the globe. Available in two distinct color versions, both options highlight the sharp lines of KTM’s ultra-versatile adventurer - KTM FACTORY RACING BLUE; DARK GALVANO BLACK

 

Sumeet Narang, President (Probiking), Bajaj Auto Ltd. said, “The KTM 390 Adventure has been the first choice for touring enthusiasts in India who needed a purpose-built travel-enduro motorcycle. With its well-thought travel and adventure-focused characteristics and class-leading electronics, the KTM 390 Adventure pushes you to find new challenges to conquer. Featuring new riding modes from the Motorcycle Traction Control (MTC) and an updated design for 2022, the KTM 390 ADVENTURE is closer and visually aligned with the Dakar winning KTM FACTORY RALLY machines.”

KTM 390 ADVENTURE – HIGHLIGHTS
// Enhanced electronics as STREET and OFFROAD Traction Control for added adventuring potential
// Stronger and more resistant wheels for tougher riding
// 43.5 PS power and 37 Nm of torque

// 373cc state-of-the-art, single cylinder, 4-valve, liquid cooled, DOHC engine
// Segment-leading electronics incl. lean-angle sensitive ABS and Motorcycle Traction control (MTC)
// Dakar Rally-proven chassis architecture and settings
// Removable steel trellis subframe fitted with just four screws
// WP APEX USD forks and adjustable monoshock for the best response whatever the terrain
// Dependable BYBRE brakes with 320mm and 280 mm discs with dual-channel ABS
// 14.5 Liter fuel tank for excellent range and possible 400 km with one fill
// Two-part seat and crafted bodywork as part of superlative ergonomics set-up
// Brand new graphics and fresh look for both 2022 color versions

 

KTM Pro-XP, the specially curated pro-experience programme, has been helping KTM Adventure owners to get the most out of their bikes with specially curated and customized experiences namely KTM Adventure Tours, KTM Adventure Trails, and KTM Adventure Academy which are led by KTM Experts. While enjoying these unique experiences, participants get to interact with fellow KTM Adventure owners and KTM Experts thereby improving their skills in off-road riding and bike handling.   

 

To mark the launch of the 2022 KTM 390 Adventure, KTM has released a special video featuring multi-time Baja winner Quinn Cody and world traveler Paolo Cattaneo. The video shows the duo pushing the vehicle to the extreme before providing the ultimate verdict from their weekend adventure.