~ The new range of SaSH22 boasts of products that are made with the freshest ingredients, sourced directly from Pescafresh farms ~
Mumbai, May, 2022 - India’s first D2C Seafood and Meat brand, Pescafresh has announced its new range of delectable and unique spreads. The wide range of spreads - SaSH22 - are ‘Freshly’ and ‘Naturally’ made with the brand’s 100% fresh meat.
Pescafresh is all set to revolutionise this category curated by in-house chefs. The new segment was developed after six months of R&D, stringent selection process, and hand-picked through blind tasting by specially selected focus groups. The uniquely flavoured meat spreads include - Butter Garlic Lobster Spread, Chilly Garlic Prawns Spreads, Prawns Cocktail Spreads, Citrus Salmon Spread, Chicken Salad Spread, Chicken Thecha Spread, Chicken Shwarma Spread, Herby Chunky Chicken Spread and Deviled Egg Salad Spread, among others.
The USP of Pescafresh meat spreads is the presence of generous amounts of meat chunks. Not only are they a natural source of protein but also flavours that have never been done before. All the variants are free of artificial flavours and colours. The company has constantly strived towards its brand promise to offer only products that are 100% fresh to its customers, right at their doorsteps.
“We are excited to launch the new category - SaSH22. The growth in the ready-to-cook (RTC) and ready-to-eat (RTE) segment has been severely constrained due to lack of quality ingredients. This space found itself more as an effort to reduce wastage that comes from using substandard ingredients. This is what Pescafresh wants to change. Products can be fresh and still have the highest quality in the RTC and RTE segment. This category should no longer be treated as only a convenience segment, but must be equally fresh, clean and pure,” said Sangram Sawant, Founder, Pescafresh.
Pescafresh ensures that SaSH22 products are produced within the finest quality, variety, safety, and hygiene parameters. The range for these delicious spreads starts from Rs.199. The company is planning to come up with an additional 100 products by the end of this fiscal year.
Pescafresh products, that are currently present in Mumbai, will be available in Pune from May. The brand will also soon begin its operations in Delhi NCR and Bengaluru. Sangram Sawant founded Pescafresh in 2004 with the farm-to-fork business strategy. The brand controls the entire back-end supply chain, including strict cold chain management, procurement, processing, and storage, to ensure that the product's quality and freshness are maintained from the beginning to the conclusion.
About Pescafresh
Founded in 2004, Pescafresh is India’s first direct-to-consumer Seafood and Meat brand, that pioneered home delivery in temperature-controlled EPS boxes. It operates on a farm-to-fork model, owning the entire back-end supply chain and cold storage chain. Pescafresh caters to the customer's doorstep with a tantalising culmination of variety and taste at an affordable price. The company has an established supply chain that sources the freshest seafood from over 40 landing centers and is credited with importing the first consignments of fresh chilled salmon from Norway, Scotland and Canada. The company has received funding from marquee investors such as Blume Ventures, and Rehan Yar Khan of Orios Ventures, and will further be supported by Elara India Opportunity Fund, UK. Pescafresh aims to expand geographically across the newer tier 1 markets in the country in 2022, also plans to introduce an additional 100 products across the raw and RTE - RTC product line. Pescafresh has transitioned to a tech/product first differentiated Seafood and Meat brand.
