बच्चों को इंटरनेट पर कहानियां सुनाएंगे बच्चन

अमिताभ बच्चन बच्चों की एक वेबसाइट "वर्ल्डू' के मेंटर बने हैं। इसवेबसाइट के गुडलाइफ साउंड सेगमेंट में उनकी आवाज में बच्चे सुनसकेंगे किस्से और कहानियां।

ब्लॉग और ट्विटर पर एक्टिव अमिताभ बच्चन अब 5 से 9 साल के बच्चों कीवेबसाइट "वर्ल्डू डॉट कॉम' के प्रोजेक्ट से जुड़े हैं। इस पर उनकी देखरेख में काम हो रहा है। बच्चन ने बताया, "इंटरनेट को बच्चों के लिए सुरक्षित और आसान बनानेकी सोच के साथ आया ये प्रोजेक्ट मुझे पसंद है। इंटरनेट पर ऐसा काफी कंटेंट हैजो बच्चों के लिए ठीक नहीं। मेरा यह प्रयास हर अभिभावक को पसंद आएगा।’

इस प्रोजेक्ट से जुड़े कार्यक्रम में बच्चन ने अपने बचपन पर भी बात की। वे बोले, "मेरा बचपन 70 साल पहले का है। तब कंप्यू टर या तकनीक की बातें ख्या ल मेंभी नहीं थी। हम तो कंचे, गुल्ली -डंडा खेलते थे। बाद में साइकि ल चलाते थे। दोस्तों संग खेलते थे। हमें ज्ञान शिक्ष कों और अभि भावकों की कहानि यों से हीमिलता था। मैं बोर्डिग में था तब खेल और स्टेज पर ज्या दा एक्टिव था तो इन्हींशिक्षकों के ज्या दा नजदीक था।'

बच्चों के दिमाग पर गलत असर डालने वाली और विचलि त करने वाली चीजों कोइस वेबसाइट से बच्चन ने दूर रखवाया है। उन्होंने कहा, "रक्तरंजि त और हथियारों वाले खेल इसमें नहीं होंगे। बच्चे गलत साइट्स पर जाते हैं और परिणामहमने देखा है। हम कि सी को रोक नहीं सकते लेकि न इस पहल से उन्हें रोचकचीजें देंगे ताकि वे अन्य से बच सकें। इसमें समय की पाबंदी अभि भावक तय करसकेंगे। तय समय सीमा पूरी होते ही साइट खुद बच्चों को चले जाने के लि एकहेगी।'

कंप्यूटर के आगे बच्चे काउच पोटैटो बन रहे हैं, इस पर बच्चन ने बताया, "इससाइट पर बच्चे फ्रेंड्स ग्रुप बना सकते हैं। इन ग्रुप्स को वे नि जी जिंदगी में भी लासकेंगे जि ससे आस पास रहने वाले बच्चे क्रिकेट और फुटबाल मैच खेल सकंे।'व्यस्त शेड्यूल में बच्चन कैसे वेबसाइट से जुड़े रहेंगे पूछने पर वे बोले, "मैं फिलहाल एक मेंटर की तरह जुड़ा हूं। आने वाले समय में मुझे जो भी बदलाव लगेंगेमैं बताता रहूंगा।’ इस साइटपर साउंड सेगमेंट होगा जि समें कहानि यां सुनी जासकेंगी।

Amitabh Bachchan unveils Worldoo.com, first online ecosystem for children!!!

Mr. Amitabh Bachchan unveiled the new look of worldoo.com, India’s first co-created online ecosystem for kids between 6-12 years of age at a special unveiling at a suburban five star venue in Mumbai along with founder Mr Monish Ghatalia. A mid-way between the concerns of parents and the wants of a child, worldoo.com introduces the concept of responsible internet. The consumer co-created avatar was created on the basis of feedback from parents and educators around the country during the brand’s feedback campaign earlier this year.

Presenting a mid-way between the concerns of parents and the wants of a child, worldoo.com introduces the concept of responsible internet. The consumer co-created avatar was created on the basis of feedback from parents and educators around the country during the brand’s feedback campaign earlier this year. Launched in association with Mr. Amitabh Bachchan,worldoo.com helps kids take their first step onto the wonderful world of the internet!

Following the ‘Let’s Build’ feedback campaign which garnered more than 1,57,000 responses (Source: Google Analytics) from children, parents and teachers that Mr. Bachchan spearheaded at the end of last year, the platform offers a whole range of interaction and engagement for kids on the internet! Encapsulating the topics that children, parents and teachers wanted to see as part of the platform which included value for money, power of giving, skills and tricks and sports, some of the exciting landmarks include, an interactive zoo packed with information on animals from around the world (Doo Zoo), a single destination for learning to learn skills beyond what is taught in school i.e. Life Skills and Cool Skills (Doo Academy), an in-house airport where kids can travel to different corners around the world with the click of a button (Doo Holidays) sure to be a favourite amongst kids amongst the other host of offerings!

Commenting on the launch of the platform, Mr. Amitabh Bachchan says, “I have closely been following the developments of worldoo.com and am quite excited by how it has taken shape. The participation of children, parents and teachers contributing towards the look and feel has been extremely overwhelming. This only goes to show how much more involved the Indian parent is becoming towards their child’s internet activities which would help them become more responsible in their usage. worldoo.com has been extremely foresighted in understanding the relationship of children to the digital world and ensured that they gain only quality content. Having started at a time when acceptance for internet for kids was low, worldoo.com has been able to understand the role of the parent in this journey. Having done so, the platform is a perfect synthesis of balancing a child’s needs and a parent’s concerns. Just like we hold our child’s hand and teach them to walk, in a similar way, guiding them to take their first steps on the online world is immensely critical.worldoo.com is just one step in this direction which we can envision to be a community effort going forward.”

Mr. Monish Ghatalia (Founder – worldoo.com) says, “We are extremely happy that Mr. Bachchan has associated with us in spearheading the mission of creating worldoo.com. We are confident that the platform will receive the love and support from children and parents across the country. The additional security features as well as the parental dashboard are an attempt to keep the parent as involved in their child’s internet journey thereby hand holding them and encouraging every step of the way. These well thought will ensure thatworldoo.com turns out to be a pleasant experience not only for the child but the parent as well. Our goal has always been to ensure a pleasant and value based online experience for children on the internet and we also hope to open to the lines of communication between parent and child in this internet age which is of critical importance.”

Having been well received by kids when the platform was first launched in 2013, with over 90,000 registered users, worldoo.com, aims to take creative engagement to an exciting new level. Some of the features include:

·         A virtual zoo; where kids can virtually interact with a variety of animals from across the world, learn more about them and take a jungle safari at the Doo Zoo

·         A chance to get your own passport! Take a flight to a foreign land and punch in your passport to every corner of the world with Doo Holiday

·         Pick from ‘life’ skills and ‘cool’ skills and learn beyond what you learn in school. Didn’t know how to tie a shoelace by yourself? Or want to make some cool artwork to impress your friends? Grab this chance to shine at the Doo Academy!

·         Help ‘Mo’ and ‘Ki’, worldoo.com’s new flag bearers fight against social issues. Make your voice heard and learn to do good from evil with War Quarters

worldoo.com is packing a punch to create a perfect online experience that gives rise to the innate curiosity within a child in the offline world. Some of the additional features include a time limit feature, starting from 20 minutes and extending to 1 hour, enhanced security to protect information of the young users on the website as well as weekly activity reports to parents.

Going forward the platform aims to keep working with parents, kids, and educators to creating the best kid’s platform on the internet!

Live Viacom18 and Cineyug’s Royal Stag MTV Bollyland had a euphoric culmination

~ Sukhwinder Singh, Neha Kakkar and Mika Singh along with 15 other artists
came together for one gala Night~

~touched 25 million hearts in 12 cities, with 20 events~

Mumbai 13th June 2015: After swaying the fans in 11 cities through the year, the biggest BDM (Bollywood Dance Music) festival in India Royal Stag MTV Bollyland concluded this year’s party with a flair! 13 singers, 5 DJs and one stage – the lethal combination of all three made waves at the grand finale of Royal Stag MTV Bollyland. The city of Mumbai witnessed sizzling performance by renowned Indian musicians such as Mika Singh, Sukhwinder Singh, Shilpa Rao, Neha Kakkar, Akriti Kakkar, Armaan Malik, Nakash Aziz, Shabab Sabri, Shadab Faridi, Siddharth Mahadevan, Sreeram Chandra, Shama Sikandar Sham and Sonu Kakkar who performed at Royal Stag MTV Bollyland’s grand finale at the NSCI Stadium, Worli.

The audience couldn’t get enough of their favorite singers and wished the night continued to last forever.  Also present were five DJs who had the fans grooving to their foot-thumping mixes. The exciting DJ line-up included the widely popular DJ Chetas, DJ Kiran Kamat, DJ Reme, DJ Tarun and DJ Anshul.

LIVE Viacom18 and Cineyug jointly started the journey in 2013 with one mega event. In its second year, Royal Stag MTV bollyland makes it large by not only bring the renowned Artist closer to audience but also discovering the budding singers across nation as winners of Royal Stag “Make It Large” contest. The ‘make it large’ initiative provided an opportunity to the winner to perform in their city with renowned musician like Mika Sing, Sukhwiinder singh, Neha Kakkar to name a few. SHUBHRO GANGULY the winner of Royal Stag ‘make it large’ contest also performed at the grand Finale

Royal Stag MTV Bollyland saw approximately 8000 music aficionados entranced with their favorite tracks such as Hungama ho Gaya, Zinda, Subha Hone Na De, Selfie, Malang and many more.

Glitterati from the showbiz at the concert included Poonam Dhillon, Ali Mirza, Vindu Dara Singh, Shama Sikander and Nikhil Dwivedi shaking a leg, defiantly concluding it was a Saturday night well-spent! An extension of the annual MTV Bollyland, the property has travelled across 12 Indian cities and 8 Club through 20 events, mesmerizing cumulative of 25 Million fans across Platform.

Commenting on the new avatar of MTV Bollyland 2014 in the country, Jaideep Singh, Sr. Vice President and Business Head – Live Viacom18 says, “MTV Bollyland had a great journey as we travelled across nation bring in artist and fans closer. This journey has hit the crescendo in Mumbai with the grand finale. LIVE Viacom18 along with Cineyug has also expanded its reach not only by reaching to the metros but also taking its properties to smaller towns, evangelizing the cause of Bollywood dance music across the country enhancing the experience and augmenting the engagement.”

Commenting about the Royal Stag association with MTV Bollyland, Raja Banerji, Assistant Vice President (Marketing), Pernod Ricard India said “We are extremely thrilled that Royal Stag MTV Bollyland has fascinated the entire nation with its musical charm as we successfully hosted the grand finale in Mumbai. The 12 city tour has left an unprecedented mark to the music lover’s which was a truly amazing experience for us. Royal Stag is proud of its association with the music fraternity in India and is committed to nurture the young talent in the country through Royal Stag “Make it Large contest”. In line with the brand philosophy - “It’s your life, Make it Large”, this contest saw an astounding participation of young singing talent an endeavor to provide the aspiring singers an opportunity to live the brand promise of 'dream and achieve'.”

Commenting on the Success of MTV Bollyland, Mohammed Morani from Cineyug Said, “MTV Bollyland had a great response and we have seen astounding success this year. In 2015 we embarked on a journey to give a different experience to the audience, they came and remembered forever. This is one property which you get addicted to attend one concert you will always attend the next. We have an amazing partnership with Live Viacom18 and this is just the beginning, we would like to promise MTV bollyland Fans that 2015-2016 will see a much bigger and grandeur event, We will bring more artist and cover more cities than this year. It delightful experience, how audience has accepted this mix of Bollywood and Dance Music

IF you thought this is the end, wait till we announce the plan for 2015-2016; more cites and many more artist and much bigger action packed entertainment

About LIVE Viacom18

Live Viacom18 is a is a wholly owned subsidiary of Viacom18 Media Pvt. Ltd. Live Viacom18  was  set  up  with  a  strategic  objective  of  growing  International  entertainment  and  its  consumption on all platforms : Live, Television, Mobile and Online. Live Viacom18 focuses on building IP’s in all genres of Music (EDM, Rock, Pop and Jazz) and Entertainment (Comedy and theatre shows). LIVE Viacom18 has built more than 12 large format IPs across categories over the last few years and is uniquely positioned to build a 360 degree promotional and fan base built   up ecosystem.  Live  Viacom18  has  a  strong  technology business called Spotlight which has  direct  partnerships  with  all  leading  telecom  and handset operators in India which give its  access to 900 million touch points for pushing  consumption of music, varied form of content  and  music  from  the  live  events  and  Artists  bytes and trivia. LIVE Viacom18 engages with millions of consumers through impactful large format live properties such as Vh1 SUPERSONIC MTV VMAI, Nickelodeon KCA, Emerge, MTV Xtreme, and Comedy Central Chuckle Festival amongst others.

About Royal Stag& Royal Stag Barrel Select

Seagram’s Royal Stag and Royal Stag Barrel Select are the flagship brands of Pernod Ricard India. Royal Stag has been the consistent star since launch, and a brand quite often credited to have changed the rules in the industry. It is for the young, confident, progressive and inspiring individual who embodies self-belief. Both the brands have been inspiring young India through its communication around the philosophy of “It’s your life. Make it large”, which has been consistent over the years.  Royal Stag Barrel Select is the premium offering from the brand which is for the individuals who wants to ‘Make it Large” by standing out through perfection.

Katti Batti teaser poster

Katti Batti starring Imran Khan and Kangana Ranaut is directed by Nikhil Advani and produced by Siddharth Roy Kapur.

It will be interesting to see this unique pair on screen for the first time.

The trailer of the film will be launched on 14th June while the film will hit screens on September 18th. 

Kareena 's sweet wishes for Karan and Alia

As Karan and Alia were gearing up for the launch of a new English channel, a little birdie tells us that a well-wisher dropped in with some good luck wishes during the shoot of the promo of the said channel. Kareena visited the duo with ice-creams, to wish them the sweetest best in their new endeavor.