अमिताभ बच्चन बच्चों की एक वेबसाइट "वर्ल्डू' के मेंटर बने हैं। इसवेबसाइट के गुडलाइफ साउंड सेगमेंट में उनकी आवाज में बच्चे सुनसकेंगे किस्से और कहानियां।
ब्लॉग और ट्विटर पर एक्टिव अमिताभ बच्चन अब 5 से 9 साल के बच्चों कीवेबसाइट "वर्ल्डू डॉट कॉम' के प्रोजेक्ट से जुड़े हैं। इस पर उनकी देखरेख में काम हो रहा है। बच्चन ने बताया, "इंटरनेट को बच्चों के लिए सुरक्षित और आसान बनानेकी सोच के साथ आया ये प्रोजेक्ट मुझे पसंद है। इंटरनेट पर ऐसा काफी कंटेंट हैजो बच्चों के लिए ठीक नहीं। मेरा यह प्रयास हर अभिभावक को पसंद आएगा।’
इस प्रोजेक्ट से जुड़े कार्यक्रम में बच्चन ने अपने बचपन पर भी बात की। वे बोले, "मेरा बचपन 70 साल पहले का है। तब कंप्यू टर या तकनीक की बातें ख्या ल मेंभी नहीं थी। हम तो कंचे, गुल्ली -डंडा खेलते थे। बाद में साइकि ल चलाते थे। दोस्तों संग खेलते थे। हमें ज्ञान शिक्ष कों और अभि भावकों की कहानि यों से हीमिलता था। मैं बोर्डिग में था तब खेल और स्टेज पर ज्या दा एक्टिव था तो इन्हींशिक्षकों के ज्या दा नजदीक था।'
बच्चों के दिमाग पर गलत असर डालने वाली और विचलि त करने वाली चीजों कोइस वेबसाइट से बच्चन ने दूर रखवाया है। उन्होंने कहा, "रक्तरंजि त और हथियारों वाले खेल इसमें नहीं होंगे। बच्चे गलत साइट्स पर जाते हैं और परिणामहमने देखा है। हम कि सी को रोक नहीं सकते लेकि न इस पहल से उन्हें रोचकचीजें देंगे ताकि वे अन्य से बच सकें। इसमें समय की पाबंदी अभि भावक तय करसकेंगे। तय समय सीमा पूरी होते ही साइट खुद बच्चों को चले जाने के लि एकहेगी।'
कंप्यूटर के आगे बच्चे काउच पोटैटो बन रहे हैं, इस पर बच्चन ने बताया, "इससाइट पर बच्चे फ्रेंड्स ग्रुप बना सकते हैं। इन ग्रुप्स को वे नि जी जिंदगी में भी लासकेंगे जि ससे आस पास रहने वाले बच्चे क्रिकेट और फुटबाल मैच खेल सकंे।'व्यस्त शेड्यूल में बच्चन कैसे वेबसाइट से जुड़े रहेंगे पूछने पर वे बोले, "मैं फिलहाल एक मेंटर की तरह जुड़ा हूं। आने वाले समय में मुझे जो भी बदलाव लगेंगेमैं बताता रहूंगा।’ इस साइटपर साउंड सेगमेंट होगा जि समें कहानि यां सुनी जासकेंगी।
Amitabh Bachchan unveils Worldoo.com, first online ecosystem for children!!!
Mr. Amitabh Bachchan unveiled the new look of worldoo.com, India’s first co-created online ecosystem for kids between 6-12 years of age at a special unveiling at a suburban five star venue in Mumbai along with founder Mr Monish Ghatalia. A mid-way between the concerns of parents and the wants of a child, worldoo.com introduces the concept of responsible internet. The consumer co-created avatar was created on the basis of feedback from parents and educators around the country during the brand’s feedback campaign earlier this year.
Presenting a mid-way between the concerns of parents and the wants of a child, worldoo.com introduces the concept of responsible internet. The consumer co-created avatar was created on the basis of feedback from parents and educators around the country during the brand’s feedback campaign earlier this year. Launched in association with Mr. Amitabh Bachchan,worldoo.com helps kids take their first step onto the wonderful world of the internet!
Following the ‘Let’s Build’ feedback campaign which garnered more than 1,57,000 responses (Source: Google Analytics) from children, parents and teachers that Mr. Bachchan spearheaded at the end of last year, the platform offers a whole range of interaction and engagement for kids on the internet! Encapsulating the topics that children, parents and teachers wanted to see as part of the platform which included value for money, power of giving, skills and tricks and sports, some of the exciting landmarks include, an interactive zoo packed with information on animals from around the world (Doo Zoo), a single destination for learning to learn skills beyond what is taught in school i.e. Life Skills and Cool Skills (Doo Academy), an in-house airport where kids can travel to different corners around the world with the click of a button (Doo Holidays) sure to be a favourite amongst kids amongst the other host of offerings!
Commenting on the launch of the platform, Mr. Amitabh Bachchan says, “I have closely been following the developments of worldoo.com and am quite excited by how it has taken shape. The participation of children, parents and teachers contributing towards the look and feel has been extremely overwhelming. This only goes to show how much more involved the Indian parent is becoming towards their child’s internet activities which would help them become more responsible in their usage. worldoo.com has been extremely foresighted in understanding the relationship of children to the digital world and ensured that they gain only quality content. Having started at a time when acceptance for internet for kids was low, worldoo.com has been able to understand the role of the parent in this journey. Having done so, the platform is a perfect synthesis of balancing a child’s needs and a parent’s concerns. Just like we hold our child’s hand and teach them to walk, in a similar way, guiding them to take their first steps on the online world is immensely critical.worldoo.com is just one step in this direction which we can envision to be a community effort going forward.”
Mr. Monish Ghatalia (Founder – worldoo.com) says, “We are extremely happy that Mr. Bachchan has associated with us in spearheading the mission of creating worldoo.com. We are confident that the platform will receive the love and support from children and parents across the country. The additional security features as well as the parental dashboard are an attempt to keep the parent as involved in their child’s internet journey thereby hand holding them and encouraging every step of the way. These well thought will ensure thatworldoo.com turns out to be a pleasant experience not only for the child but the parent as well. Our goal has always been to ensure a pleasant and value based online experience for children on the internet and we also hope to open to the lines of communication between parent and child in this internet age which is of critical importance.”
Having been well received by kids when the platform was first launched in 2013, with over 90,000 registered users, worldoo.com, aims to take creative engagement to an exciting new level. Some of the features include:
· A virtual zoo; where kids can virtually interact with a variety of animals from across the world, learn more about them and take a jungle safari at the Doo Zoo
· A chance to get your own passport! Take a flight to a foreign land and punch in your passport to every corner of the world with Doo Holiday
· Pick from ‘life’ skills and ‘cool’ skills and learn beyond what you learn in school. Didn’t know how to tie a shoelace by yourself? Or want to make some cool artwork to impress your friends? Grab this chance to shine at the Doo Academy!
· Help ‘Mo’ and ‘Ki’, worldoo.com’s new flag bearers fight against social issues. Make your voice heard and learn to do good from evil with War Quarters
worldoo.com is packing a punch to create a perfect online experience that gives rise to the innate curiosity within a child in the offline world. Some of the additional features include a time limit feature, starting from 20 minutes and extending to 1 hour, enhanced security to protect information of the young users on the website as well as weekly activity reports to parents.
Going forward the platform aims to keep working with parents, kids, and educators to creating the best kid’s platform on the internet!
