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Thursday, 31 March 2016

Members's Meet of Western Region with CA. M. Devaraja Reddy, President, ICAI and CA. Nilesh S. Vikamsey, Vice-President, ICAI


D:\Newsletter 2016\May 2016\MEMBER   MEET 28th mar 2016 DADAR\DSC_0224.JPG
CA. Shruti Shah, Chairperson-WIRC, CA. M. Devaraja Reddy, President-ICAI, CA. Nilesh S. Vikamsey, Vice President-ICAI,  CA. Kamlesh Saboo, Secretary-WIRC, CA. Hardik Shah, Vice Chairman-WIRC and CA. Shilpa Shinagare, Treasurer-WIRC


As one of the prominent accounting bodies worldwide, the Institute of Chartered Accountants of India (ICAI) has achieved recognition for its contribution in the fields of education, professional development, maintenance of high accounting, auditing and ethical standards.

Starting with a handful of about 1700 members, today, the strength of Chartered Accountant fraternity has grown to over 2.45 lakh members. On the education front, the ICAI began with mere 259 students and today more than 8.75 lakh active students are a part of ICAI. The ICAI has 5 Regional offices and 153 branches all across the country. The ICAI overseas Chapters continue to spearhead ICAI work program in 27 important jurisdictions globally.

Companies Act and Companies Law Committee Report

In view of difficulties in smooth implementation of the Companies Act 2013, ICAI is regularly making representations on the issues in the Companies Act 2013 related to the profession. ICAI representations have inspired some of the amendments in the Act such as in Reporting on Fraud by Auditors wherein enabling provisions have been prescribed for thresholds for reporting by auditor to the Central Government.

The Govt. of India constituted The Companies Law Committee (CLC) in June 2015 for making recommendations on the issues arising out of implementation of the Companies Act 2013.
  • The Committee submitted its Report to the Government on 1st February 2016.
  • ICAI had also submitted its suggestions to the Committee.
  • There are several positive developments particularly on Accounts, Audit & Auditors.

ICAI Acts on SEBI Request over Ind AS Implementation Issues
In response to the Securities Exchange Board of India (SEBI) request to provide suggestions on issues arising out of Ind AS implementation, ICAI has sent the draft of the format for quarterly financial results as prescribed under Clause 41 of Listing Agreement to SEBI. ICAI has also made recommendations to SEBI regarding modifications required in the SEBI’s Issue of Capital and Disclosure Requirements (ICDR) related to financial statements as a result of Ind AS implementation.
New Window of Opportunity for CAs
Opening yet another window of professional opportunity for CAs, the Delhi Assembly has recently passed Delhi School (Verification of Accounts and Refund of Excess Fee) Bill, 2015 besides two other related bills to bring a major reform in education system by amending the 42-year-old Delhi School Education Act, 1973. The Bill will regulate and refund excess fees in private institutions and is aimed at ensuring that private schools show greater accountability in fees accepted and money spent. The State Government will now form a committee which will get accounts of private schools audited through Chartered Accountants. This Bill will achieve its objectives for the good of Delhi education system.
Curbing the Black Money Menace: New Certificate Course
To curb the generation of black money in various sectors, Central Board of Direct Taxes (CBDT), Ministry of Finance, Government of India decided to go all out and conduct workshops which were organized by ICAI to clarify doubts of the assesses regarding scope, procedures etc. of the new legislation namely Black Money (Undisclosed Foreign Income and Assets) and Imposition of Tax Act, 2015.
As part of its efforts to help Government initiatives to curb the generation of the black money and closely work to achieve the objective of Prevention of Money Laundering, ICAI has launched a 6 days Certificate Course on Anti Money Laundering Laws (Anti- Money Laundering Specialist). The objective of the course is to equip CA members in this field with the necessary expertise. Experts from the Enforcement Directorate, Financial Intelligence Unit of India and other regulatory and investigation organizations have been invited to address the members during the Course.
Accounting Reforms in Indian Railways
ICAI has been extending its technical and infrastructural support towards the accounting reforms of various Government offices i.e. moving from cash to accrual system of accounting, after assessing the tremendous positive impact on national financial reporting. The Indian Railway approached ICAI to undertake the pilot study project on “Study of existing Budgeting and Costing System and proposal for Outcome Budgeting and Integrated Cost Accounting Architecture in the line of Indian Budget Announcement 2015-16. ICAI has undertaken the job & a Concept Paper on Outcome Budgeting has been submitted to the Railway Authorities. The Indian Railway has hosted the Concept Paper on their website for comments.

This is a step forward from Accrual system of accounting. It is a Pilot Project that aims at analyzing the costs & arriving at concrete & scientific data. This would help in better analysis & taking informed decisions.

Pilot Study Project with Coal India Limited, Kolkata (CIL) of Ministry of Power
ICAI has recently undertaken the Pilot Study Project of “Review of the Capital Expenditure (Capex) Procurement Process and Policy Compliances Framework” on pro-bono basis of Coal India Limited, Kolkata (CIL) of Ministry of Power. On the basis of the information provided, the road map for the assignment has been chalked out. This Project will study the compliance framework, Procurement process & policy and will help in identifying the shortcomings & suggesting the remedial measures.
Pilot Study Project for Power Finance Corporation Ltd.
ICAI has recently undertaken the Pilot Study Project on "Strengthening Compliance Framework" for Power Finance Corporation Ltd. and its three subsidiaries.
 Municipal Corporation of Greater Mumbai (MCGM) 

ICAI has received the letter of Assignment and Commencement for the Project on “Review and Strengthening of Accrual Accounting System and Designing of a Sustainable Audit Management” for MCGM.

Employees Provident Fund Organisation (EPFO)

ICAI has also taken up the project on “Migration Strategy for Implementation of Accrual Accounting System in EPFO”. The draft report has been submitted.

Indian Accounting Standards converged with IFRS

ICAI has played a very important role in taking Indian financial reporting system to newer heights and achieving international benchmarks by taking necessary initiatives from time to time. Continuing with this endeavour, convergence with IFRS had been decided.

  • Subsequent to the Budget statement of the Hon’ble Finance Minister to implement the IFRS-converged Ind AS on voluntary basis from 1st April, 2015 and on mandatory basis from 1st April, 2016 in a phased manner, the ICAI was able to update the complete set of Ind AS in a short span of time. The ICAI had completed the process of formulating the IFRS-converged Ind AS in a time bound manner. The due process was rigorously followed and after extensive discussion and deliberations, these standards were finalized. 

  • The ICAI submitted these IFRS-converged Ind AS to NACAS. After recommendation of the NACAS, these Ind AS have been notified by the MCA as the Companies (Indian Accounting Standards Rules), 2015 vide Notification dated February 16, 2015. With the hosting of all these standards on the website of the MCA, the entire process has been completed in record time of less than 6 months. 

This technical contribution of ICAI is a testimony of what the profession can collectively contribute towards the growth and progress of the country.

The Government had earlier also virtually accepted ICAI recommendations with regard to the roadmap for implementation of Indian Accounting Standards (Ind AS) for companies other than banking companies, insurance companies and NBFCs. 

The ICAI had recommended the revised roadmap to the MCA in August 2014. As per the corporate roadmap, in the initial phase of Ind AS becoming mandatory from 1st April, 2016 about 1000 listed/unlisted companies are expected to implement the Ind AS.  This number is likely to increase next year as all remaining listed companies and unlisted companies having networth of more than Rs. 250 crores will get covered in the next year.

  • On January 18, 2016, the MCA released a Press Note for implementation of Ind AS by Banks, Insurance Companies and NBFCs. As per the Press Note, Ind AS implementation is mandatory from 1st April, 2018 for Banks and Insurance Companies. For NBFCs, implementation shall be in two phases, viz., from 1st April 2018 for NBFCs having net worth of Rs.500 crore or more and  1st April 2019 for all remaining listed NBFCs and unlisted NBFCs having net worth of Rs.250 crore or more.   Accordingly, over the next few years more and more entities will apply Ind AS with a view to bring their financial statements at the international level. 

To be effective, the Ind AS have to be implemented in the same way as they are implemented internationally.  Since the Ind AS require generation of new type of financial information which is to be reported in the Ind AS-compliant financial statements, the systems of the companies need to be upgraded to generate such information. 

  • With a view to provide fast-track guidance to preparers, auditors and other stakeholders in effectively implementing the Ind AS, the ICAI has recently constituted Ind AS Transition Facilitation Group (ITFG). This Group would provide clarification on transitional issues in application/ implementation of Ind AS referred to it by various stakeholders. On Feb 11, 2016, the ITFG has issued the first batch of clarifications in its ‘ITFG Clarification Bulletin 1’. Going forward, the ITFG is expected to issue more Bulletins as and when it issues clarifications.

Further, not only the professionals involved in the preparation of financial statements as per Ind AS need to have the necessary skill-sets to implement the Ind AS as these require judgment and estimates to be made which were hitherto not required, but auditors also need to upgrade their skills in this regard.

  • The ICAI, through its Certificate course on IFRS, has already trained approximately 6600 number of professionals.  Going forward, the ICAI has geared up its capacity building endeavours in a focused manner.  In this direction, the ICAI is conducting chain seminars throughout the country with a view to develop the necessary skills and knowledge for smooth and effective implementation of the Ind AS. 
  • The ICAI is also working to bring out Educational Materials on all the Ind AS. The ICAI has recently brought out Educational Materials on Ind AS 101, First-time Adoption of Indian Accounting Standards and Ind AS 10, Events After the Reporting Period.  The ICAI is also working to revise its earlier issued Educational Materials formulated on the basis Ind AS notified in 2011 and the same are expected to be issued shortly.  The ICAI also plans to launch the Ind AS in the electronic form so that the professionals and others concerned may use the contents of the Ind AS in a more effective manner.

The ICAI has accordingly geared itself on long-term basis to meet the challenges in the implementation of IFRS. 


Swachh Bharat Abhiyaan

Hon'ble Prime Minister had nominated ICAI for the Swachh Bharat Abhiyaan. Under this banner, Swachh Vidyalaya Abhiyaan had been launched to provide separate toilets for boys and girls in all the Govt. schools throughout the country. The construction of new toilets as well as repairs of dysfunctional toilets has been undertaken by the Central Public Sector Undertakings (CPSUs) governed by the Ministry of Power, Coal, New and Renewable Energy (MoP) and will spend their CSR funds for construction/repair of the said toilets in schools that are having in-adequate toilets.

It has been desired by MoP that the physical outcome of such activities be suitably verified and the services of the Chartered Accountants be availed for this purpose on a pro bono basis. In view of this, ICAI had made an announcement to this effect to its members inviting them to confirm their interest in supporting the aforesaid initiative. 

As of date, around 773 members have expressed their interest and confirmed their commitment to the Institute. 116 appointment letters have been issued by the concerned Central Public Sector Undertakings (CPSUs) and 767 toilet blocks are under verification across the country. 699 reports have been received till date.

e-Hearing of ICAI Disciplinary Cases
As part of ICAI’s continuous drive to uphold the credibility, integrity and image of the accountancy profession in India, the regulatory mechanism of ICAI is working assiduously. Disciplinary Directorate of ICAI has been taking disciplinary action against its errant members as per the provisions of the Chartered Accountants (Amendment) Act, 2006 and Rules framed there under.
The technology is aiding all spheres of life. Overcoming the need for physical presence, e-benches have been set up by some of the courts and tribunals where involved parties join and appear from different cities using video conferencing. Following the example, ICAI has also decided to initiate e-hearing for its disciplinary cases very soon. This initiative would help in effective hearing and disposal of disciplinary cases in the Institute across the country reducing the overall cost and time for all concerned.
ICAI has a strong disciplinary mechanism wherein proceedings are initiated and taken to their logical end through a well-defined procedure which maintains the interests of natural justice while ensuring that the guilty are never spared. While law takes its own course, ICAI is committed to ensure justice in all disciplinary cases and thereby upholding the values of Excellence, Independence and Integrity which form the benchmarks of the profession.

Setting up of ICAI Chapter at Auckland and RAK UAE
To establish the footprints and marks of excellence of the Indian CAs across the globe through a strong network of foreign chapters, which presently have more than 12,000 members in their fold, ICAI has established 27 overseas chapters. These chapters prove to be immensely useful for Indian CAs in the region and would network with the members of Accounting Institutes.

ICAI would soon be inaugurating another overseas chapter in RAK UAE.


ICAI-ICPAI Joint Efforts and Professional Opportunities

ICAI in partnership with the Institute of Certified Public Accountants in Ireland (ICPAI) has launched a new Programme to enable the members to access career opportunities across Ireland. ICAI regularly conducts different Placement Programmes for the newly qualified and experienced Chartered Accountants. This is another endeavour  to provide the members an opportunity to work abroad. This programme would enable ICAI members to access career opportunities in Ireland.

1163 members had registered for availing the benefits of this programme. ICAI also endeavors to organise more such programmes in other countries as well. 738 members have been shortlisted in the first level. The quality of the members has been highly appreciated by the prospective Irish employers.


Campus Placement Programme: Campus Placement Programme provides an opportunity to the employers to interact with newly qualified Chartered Accountants peruse their particulars and recruit the suitable candidate in their organizations. The Placement programme is organized twice in a year in the months of Feb – March & August – September.

Campus Placement Programme, February- March, 2016

ICAI is organizing Campus Placement February- March 2016 at 22 centres across the country in two phases.
  • In first phase, campus interviews are being conducted at 15 smaller centers namely Baroda, Coimbatore, Bhubaneswar, Chandigarh, Kanpur, Thane, Durgapur, Ernakulam, Indore, Jaipur, Vasai, Ahmedabad, Navi Mumbai, Pune and Nagpur during February 2016.
  • In second phase, campus interviews shall be conducted at 6 bigger centers namely Bangalore, Hyderabad, Chennai, Kolkata, Mumbai and New Delhi during March 2016.
Till date, 5961 candidates have registered for the programme and 100 companies are participating in the programme.
Campus Placement Programme, August-September, 2015 was organized at 19 centers

  • The Highest salary offered for Domestic posting was Rs. 21 lacs per annum
  • Organizations like Tata Consultancy Services Ltd., ITC Limited, Barclays Shared Service Pvt. Ltd., Caterpillar India Pvt. Ltd., Coca Cola India Inc., Wipro Limited, Bharat Petroleum Corporation Limited, Genpact AIG, National Buildings Construction Corporation Ltd., Reliance Industries Ltd., Tata Motors Ltd., HCL Infosystems Ltd., Aircel, Maruti Suzuki India ltd., TVS Motor Co. Ltd., Mphasis an HP Co., Robert Bosch Engineering and Business Solutions Ltd. and many more participated in the Campus Placement Program.


Students Initiatives

The ICAI has always been pro-active in designing education and training schemes so as to produce competent professional Chartered Accountants.  The ICAI is aware of the demands of  modern dynamic society and therefore the CA course is regularly updated and revised so that the  students should acquaint themselves with the latest in the fields of accounting, auditing, finance, IT and should remain ahead of times.   

Revised Scheme for Education & Training
Highlights
  • Nomenclature: Foundation, Intermediate and Final.
  • Two entry routes. Foundation and Direct.
Foundation entry
  • Registration after appearing in Class XII. Appearance in Foundation examination after passing Class XII examination.
  • Intermediate – Study period is of 8 months.
  • Practical training of three years to be started after passing either or both groups of Intermediate.
  • Orientation course, GMCS I and ITT merged into Four Weeks Integrated Course on Information Technology and Soft Skills (ICITSS). This has to be completed before commencement of the practical training.
  • GMCS II and Advanced ITT merged into Advanced Four Weeks Integrated Course on Information Technology and Soft Skills (AICITSS).This is to be completed during the last two years of Practical Training.
  • Final examination can be taken only after completion of practical training and Advanced ICITSS.
Direct entry

  • Allowed to Commerce Graduates/Post-Graduates (with minimum 55% marks) or Other Graduates/Post-Graduates (with minimum 60% marks) and Intermediate level passed students of Institute of Company Secretaries of India and Institute of Cost Accountants of India to enter directly to its Intermediate Course. They can immediately commence their practical training after completing ICITSS. They may appear in Intermediate Examination after Nine months of Practical Training.

  • Candidates who have passed Intermediate level examination of ICSI or ICWAI and enter the CA Intermediate course directly shall be treated at par with Foundation passed students and shall have to undergo the CA course in the manner akin to the Foundation passed students.

Way Forward
  • The Institute is now in the process of preparing syllabus for each subject. Once syllabi are prepared, the New Study Material based on New Syllabi will be prepared.
  • The Transition Scheme will be drafted for the existing students.
  • Government approved Scheme will be notified in the Gazette of India for inviting comments for a period of forty-five days.
  • The public comments so received shall be considered by the Institute.
  • The modified Scheme (if changed due to comments received) will again go to Ministry of Corporate Affairs, Government of India for final approval.
  • The new Scheme along with the Transition Scheme for the existing students shall be put in place.

  • Recognition by Renowned University and Institutes: The Gautam Buddha University, Uttar Pradesh has recognized Chartered Accountancy qualification for pursuing Doctorate of Philosophy (Ph.D.). Now, 106 institutions (99 Universities, 6 IIMs and IIT Madras) have so far recognized Chartered Accountancy qualification for pursuing Ph.D programme.

  • Reading Rooms: With a view to provide a conducive atmosphere to the students, who are coming from different sections of the society, the ICAI is encouraging branches to open more and more additional reading rooms.  As on date, 126 Reading Rooms/Libraries are in operation across the country.

  • Smart class rooms: Efforts are on to setup Smart Class rooms at Regional Councils and Branches to enable the students to have state of the art learning facilities.
  • e-Learning initiatives: In its continuous endeavor to provide quality education to students, ICAI has been actively leveraging technology to facilitate distance education for the CA Course. The Board has made available e-Learning for all the levels of CA Course on the Students Learning Management System (LMS) (http://studentslms.icai.org/index2.htm).  It is a Learning System to be pursued by Students along with Practical/ Articled Training as it enables them to learn anytime and anywhere.

  • Online Answer Books: As a green initiative, students are now provided certified copies of their answer books in soft copies. Through a secure login identity and password intimated to them, they can visit the particular site and view their answer books at their convenience.

  • Online Correction Post-Submission: Even after submission of examination forms, students have another opportunity to correct the particulars online, i.e. at http://icaiexam.icai.org, including change of examination centre, group and medium, etc. This link called Correction Window will enable them to communicate online with our Examination Department for making corrections in the examination forms.

Members’ Meet of Western Region with CA. M. Devaraja Reddy, President, The Institute of Chartered Accountants of India, New Delhi.

CA. Shruti Shah, Chairperson, Western India Regional Council of the Institute of Chartered Accountants of India honoring the President by presenting a memento.





Tuesday, 29 March 2016

Neetu Chandra’s Mithila Makhaan wins ‘Best Maithili Film’ National Award!



The 63rd National Film Awards declared today had the best of talent grabbing the coveted trophies in their respective area of excellence. It was indeed the day everyone had been waiting for to salute Indian cinema’s best for the year 2015. 

Actress-entrepreneur Neetu Chandra feels proud as her movie Mithila Makhaan (Maithili language) produced by her production house, Champaran Talkies, has won Best Maithili Film in the language section.

Directed by Nitin Chandra (Neetu’s brother), Mithila Makhaan is the first ever film in the history of Bihar and Jharkhand to get a National award.

Neetu Chandra says of her proud win, “It’s a moment of great pride. I have always believed in standing by my roots – ‘More rooted you are, more global you would be!’ It’s a great positioning and laurels for the land of Rajendra Prasad, Bismillah Khan, Nalanda University and many more.”

Director Nitin Neera Chandra says, “Thanks to the National Award panel for selecting our film. This is a collective achievement for our language and identity. We are just warming up to bring more laurels to cinema and Bihar.”

Mithila Makhan is the first Maithili language film to be extensively shot in USA, Canada, India and Nepal. The movie takes Maithili language cinema on to a new horizon considering the film’s budget, script, cast and cinematography.

The movie also opened the film festival – ‘Bihar: Ek Virasat & Film Mahotsav 2016’ in Patna recently.

Mangal Prabhat Lodha, Raj K Purohit, Shaina N.C And Sushank Singh Attend 25th Anniversary Celebrations Of Goragandhi Chowk Hosted By Premal Goragandhi


Shri Premal Goragandhi, a renowned film producer and real estate builder hosted a gathering on the occasion of the 25th Anniversary of the Dr. Shri B.P. Goragandhi Chowk which had been named after his late grandfather in 1991.
The man behind several successful movies, Shri Premal Goragandhi holds several prominent roles in the society. He is not only a renowned builder with many prominent building in the city but also the Treasurer of the prestigious Radio Club, Vice-President of BJP, Colaba Vidhaan Sabha under the headship of MLA, Shri Raj K. Purohit and never the less a social activist who has been instrumental in the upliftment of the weaker sections of the society.
The event held in his honour was attended by government officials and celebrities alike. MLA ShriRaj K Purohit, BJP Treasurer, Maharashtra - Shaina N.C., BMC, Joint Commissioner of Police:Anup Kumar Singh, Maharashtra Police Surgeon Nagpada Mumbai - S.M.Patil , Ex Municipal corporator - Gunwan Seth, Owner of Milton Plastic - Bansibhai Waghani, Savdhan India Host and Actor  Sushank Singh and Actor Kurush Debu were a few notable guests for the morning. 

Sunday, 27 March 2016

Raveena Tandon grace IDA animals NGO charity fundraiser with daughter Rasha and son Ranbirvardhan



In an encouraging development, Raveena Tandon as well as her kids-- Ranbirvardhan and Rasha—were named brand ambassadors of a noted NGO a short while ago. At the event, the actress looked graceful and exuded charm. Moreover, she also posed for a few photos with her kids.

Needless to say the lovable and heartwarming chemistry between them managed to create a buzz amongst those present. Talk about making an impact. Way to go! We must say it is heartening to see her getting involved with a good cause.

Tuesday, 22 March 2016

Kiti Sangaychay Mala is slated to go On Air from 21st March on Colors Marathi.

KITI SANGAYCHAY MALA
Another Gem from the house of Rangbhoomi Motion PicturesKiti Sangaychay Mala is slated to go On Air from 21st March on Colors Marathi. Keeping in sync with the current trend and just like their previous show ‘Maziya Mahera’ on the same channel this too is a woman centric story. The protagonist Arpita Patkaris a newly selected civil servant who is transferred to her hometown Sangli. Other than the experiences of being a woman civil servant Arpita is also to experience the ups and downs of a normal domestic life. She gets married to a simple guy OM, who is co-owner of an Event Management Company by the name of Global Event Management. Both Arpita and Om are modern day youngsters who understand and respect individual identities, what is difficult is the fact that the eldest in Om’s family, Ajjiplayed by Savita Malpekar is an orthodox lady who still believes in conventional roles of women and is not too excited about Arpita’s career goals. 
Kiti Sangaychay Mala’ is a story whether Arpita would be able to manage both the fronts, personal and professional, or will she succumb to the pressures of Ajji who symbolizes the typical Indian thought process.
To know watch ‘Kiti Sangaychay Mala’ 21st March onwards, Mon-Sat, 10:30 pm. Producer is Hitesh Sharma and Creative Director is Niharika Singh Jadaun, who has done several hindishows earlier, this being her first in regional television.


Monday, 21 March 2016

Dettol partners with Amazon India to launch Air Protect Mask to offer 4 in 1 protection from rising air pollution



·        An innovative solution to protect yourself from PM 2.5, bacteria, dust & pollen


Mumbai, March 21, 2016: With over 80 years of strong heritage in product innovation and creating new categories in the country, Dettol has been consistently ranked amongst the most trusted brands in the country. Dettol has further strengthened its legacy of product innovation and commitment towards improving the health and hygiene of consumers by launching a solution for the growing menace of air pollution.
A 2015 WHO report had revealed that 13 of the 20 most polluted cities in the world are in India. Particulate matter (or small airborne particles) is among the most detrimental of these pollutants. Studies link it with increased rates of chronic bronchitis, lung cancer and heart disease.
Air pollution can potentially cause some dangerous allergies as well, including coughing, rhinitis, asthma, etc. Whether on a motorcycle or are just out for an evening jog, air pollution can pose a serious threat to a person’s health. Available on Amazon athttp://amzn.to/1Pg2Maa. Soon to be available on all leading Ecommerce websites.
The Air Protect mask is currently just been launched on Ecommerce and has been exclusively launched on Amazon for the first few days. Talking about the launch, Mr. Arjun PurkayasthaMarketing Director – Dettol, Developing Markets at RBsaid, “Dettol has consistently worked towards solutions for improving the health and hygiene of our consumers. The risk from air pollution is very real and getting worse by the day. While we all work towards a longer term goal of reducing pollution, it is also important to protect ourselves from its adverse impact on a daily basis.”
Mr. Saurabh Srivastava, Director Category Management - FMCG, Amazon India spoke also about the exclusive launch - "We are very excited to bring this quality product to our customers across India and provide them an easy and convenient access to the Dettol Air Mask. Customers today are very health conscious and we are witnessing an increase in demand for such products on our Health & Personal Care store. Our exclusive partnership with Dettol is in line with our aim to enable customers to find, discover and buy anything that they wish to buy online on our platform,"
The all new Dettol Air Mask protects you from PM 2.5, bacteria, dust and even pollen. It is mean for daily use when there is haze, dust or pollution. It comes with 2 replaceable filters for added protection.
Features of Dettol Air Protect Air Mask
·         Dettol Air Protect Air Mask - Be 100% Sure
·         4 in 1 protection from air pollution; protects from PM 2.5, bacteria, dust, and pollen
·         Easy and convenient to use
·         Adjustable nose clip that fits the face and helps to prevent pollutants from leaking into the mask
·         4 layers of protection
·         2 filters provided
·         Adjustable ear loops for a comfortable fit
·         Specially designed zip lock carry bag
·         Available in black colour
About RB:
RB* is the world’s leading consumer health and hygiene company. The company has operations in over 60 countries, with headquarters in London, Dubai and Amsterdam, and sales in most countries across the globe. The company employs approximately c. 37,000 people worldwide.
Inspired by a purpose to deliver innovative solutions for healthier lives and happier homes, RB is in the top 20 companies listed on the London Stock Exchange. We are the global No 1or No 2 in the majority of our fast-growing categories, driven by an exceptional focus on innovation. Our health, hygiene and home portfolio is led by our global Powerbrands including  Nurofen, Strepsils Gaviscon, Mucinex, Durex, Scholl, Clearasil, Lysol, Dettol, Veet, Harpic, Cillit Bang, Mortein, Finish, Vanish, Calgon, Air Wick, Woolite and French’s.  Our Powerbrands represent 80% of net revenue.
RB is redefining the world of consumer health and hygiene. Our people and unique culture are at the heart of our success. We have a drive for achievement and a passion to outperform wherever we focus, including sustainability where we are targeting a 1/3 reduction in water impact, 1/3 reduction in carbon and 1/3 of net revenue from more sustainable products. We are proud to be Save the Children’s largest global partner, with a new vision to radically reduce one the world’s largest killer of under 5s, diarrhoea. 
For more information visit www.rb.com
*RB is the trading name of Reckitt Benckiser group of companies

MARUTI SUZUKI AUTOCAR YOUNG DRIVER AWARD 2015


Mumbai, March 21st, 2016: In terms of absolute numbers more people die in road crashes in India than anywhere else in the world, including the more populous China. According to a WHO report, there is one death on the Indian roads every five minutes and this is expected to escalate to one death every three minutes by 2020.

The Maruti Suzuki Autocar Young Driver was established in 2009 in an effort to make India's roads safer, by spreading the message of safe and responsible driving amongst the youth.

Now in its seventh edition, the Maruti Suzuki Autocar Young Driver Award 2015 concluded at the Institute of Driving & Traffic Research (IDTR) grounds, in a glittering function in New Delhi on March 19, 2016. Mohit Kumar Malik (24) from Faridabad beat over 4,10,000 other hopefuls to be crowned India's safest young driver and win a Maruti Suzuki Alto 800.

The contest which is open to all Indian driving license holders up to the age of 30 attracted 41,292 entries from all corners of the country when online registrations opened in December 2015. The online quiz whittled the field down to 810 candidates for phase two. They were tested on their practical driving skills at Maruti Driving Schools in 42 major cities across India. In the third phase, 30 finalists were flown to Delhi for the grand finale where they were judged on the basis of 20 parameters pertaining to safety, vehicle control, theory knowledge and its application while driving. With this crown Mohit Kumar Malik takes over as the brand ambassador for road safety from last year's winner Pranay Agarwal.

To engage the youth of the country in the subject of road safety, Maruti Suzuki Autocar Young Drivers Award initiated a series of fun videos with funny-man José Covaco taking digs at the unsafe driving practices across the country, pitching one Indian city against the other. Viewers were invited to join the debate on #RoadSafetyWars.

Mr. R. S. Kalsi, Executive Director (Marketing & Sales) at Maruti Suzuki India Ltd. said “As India’s leading car maker, it is our responsibility to play a proactive role towards enhancing road safety and creating awareness about high driving standards. The Maruti Suzuki Autocar Young Driver Contest is one such initiative. Safe Driving is a habit that needs to be inculcated in people at a very early age. An annual event in our calendar, it provides a perfect platform for young drivers to improve their driving skills. Because at Maruti Suzuki, we believe that better drivers makes better roads.”

Commenting on the initiative, Mr. Hormazd Sorabjee, Editor at Autocar India, said, “Autocar India takes pride in being associated with Maruti Suzuki for this initiative, now in its seventh edition, which aims to make young drivers aware of the dangers of rash and perilous driving. Driving responsibly is our motto, be it in any car or any terrain. We hope to reach out to the youth of the country and educate them in driving safe and maintaining road discipline.”


About Autocar India:

Autocar India is the leading auto magazine in the country providing cutting edge news in the Indian automobile market and the latest car and bike reviews. Ever since it was launched in 1999, Autocar India has earned a reputation for its scoops, exclusive stories and exhaustive road tests and has become a 'must-read' for auto enthusiasts. 


For more information;

Visit:



Emraan Hashmi unveils the cover of his book “The Kiss Of Life--How A Superhero & My Son Defeated Cancer”.



Emraan Hashmi may have always played the hero in the span of his career, however, the actor reveals that in reality it is his son Ayaan who is the true “superhero”.

Ayaan who was in remission has defeated cancer, inspiring the tag line of his book “How a Superhero & My Son Defeated Cancer” .The book published by Penguin ,is co-authored by Bilal Siddiqi and traces the effect the disease can have on a child and his emotional journey from diagnosis, through the treatment, to being cancer free for 2 years.

The actor turned author , yesterday, unveiled the cover of his book alongside co-author Bilal Siddiqi at Penguin Books India's Spring Fever 2016.

The cover was launched at the India Habitat Centre, New Delhi,at the Spring Fever 2016 ,Delhi's oldest literary and cultural festival organized and hosted by Penguin Randomhouse India , which celebrates its 8th anniversary.

The event started off with an interesting discussion moderated by Editor India Today, Kavaree Bamzai , where Emraan Hashmi, co-author Bilal and special guest of the evening, Sonali Bendre, author of the best selling Modern Gurukul had an intimate chat about parenting.

​On the occasion said Emraan,  “This book is a part of my life, it's about a phase which, in its way, was a cathartic experience. I would say it's equal to forty movies that I have done".

Tisca Chopra launches “Wheels of Wish” a book written by Bibhu Datta Rout



March 20, 2016, Mumbai: Bollywood actress Tisca Chopra launched “Wheels of Wish”, the first book of Bibhu Datta Rout, published by StoryMirror.
The book is about an Investment Banker Shashank Chaudhary accused of two murders and a rape. It’s a scintillating time thriller which begins 800 years in Kalinga and culminates in Joda, Odisa. The unique storytelling will take the readers in 3 vivid time zones.
On this occasion Tisca Chopra Said”
Banking professional turned author Bibhu Datta Rout on his first book launch said “   
Devendra Vishal Jaiswal, co-founder of StoryMirror said”
The book is available at

About the Book
In the year 1232, A King planned to build an enigma on the shore of Chandrabhaga Beach. 
Twelve hundred ‘Shilpis’ took oath to build the most magical art form of the world.The complex temple architecture got the best of science and mythology. Days turned into months and months into years. Convictions became stronger to spellbind the world.But, they failed to place the magnetic idol, which happened to be the heart of the entire design. 
Twelve years of blood and sweat ended with the ultimate announcement from the King – The death sentence to all. However, destiny had different plans for them. A miracle boy came for the rescue. His magical touch saved their lives. When the task got completed, all eyes searched for their savior. But he was not there. He had committed suicide.

This mystery remained unsolved until the year 2008, when investment banker Shashank was arrested in double murder and rape charges.

About StoryMirror
StoryMirror is India’s number 1 short stories portal and first of a kind mobile app for short stories and illustrations, available in android. With a collection of around 40,000 short stories, poems and Illustrations; more than 3000 writers and artists, it distributes highest prize money as compared to other story portals & literature sites, for short stories & illustrations contest which includes 3 languages Hindi, English and Odia. The organization is gaining new heights and in its journey has become World’s first ‘Creative Ecosystem’, where in every writer and artist can freely explore and promote his or her creativity. StoryMirror has now entered Book and E-book publishing.
Highlights of StoryMirror:
  • Over 3000 writers and artists are a part of StoryMirror
  • StoryMirror: 3 languages
  • 1 online portal.
  • Storymirror changing the dynamics of publishing Industry in India – First to give maximum royalty to writers
  • SCOPES a new initiative to quote creative talent in India.
  • The only portal with a mobile application.
  • Largest story portal in India: Over 40000 short stories and counting.
  • The biggest short stories competition for literary and artistic excellence

For more details please visit: www.storymirror.com



The 1st “Wonderchef Studio” Exclusive Brand Store opens in the heart of Mumbai


The 1st “Wonderchef Studio” Exclusive Brand Store opens in the heart of Mumbai
~The Studio welcomed customers to experience Wonderchef products in the presence of Chef Sanjeev Kapoor and Ravi Saxena, MD, Wonderchef~

Mumbai, 21st March, 2016: Chef Sanjeev Kapoor and Ravi Saxena, MD, Wonderchefsuccessfully launched their, ‘First Exclusive Brand Store – Wonderchef Studio’ in the heart of Mumbai at Linking Road, Bandra.

The interactive event showcased some stylish and colorful products with a live demo kitchen where Chef Sanjeev Kapoor interacted with the customers.

The brand is known for its premium, stylish and innovative kitchenware and the products are crafted by Chef Sanjeev Kapoor himself.

Crompton Launches New Range of Decorative Wall Lights Providing a Perfect Blend of Uniqueness & Aesthetics

December 16, 2024, Mumbai – Crompton Greaves Consumer Electricals Limited, renowned for its dedication to quality and innovative...