Carnival cinemas has big
expansion plans in South
Opens five- screen multiplex in Dindigul, Tamil
Nadu
With 50 mores screens by end of the year it plans
to become biggest screen holder in Kerala
In all 300 screens to be opened across India by
2018
After introducing Angamaly in Kerala to the
multiplex culture, Carnival Cinemas opened its five- screen multiplex in
Dindigul (nearly 50 km away from Madurai) on Thursday kick- starting its
multiplex business in Tamil Nadu.
Carnival Cinemas, a part of a Mumbai-based business
group claims to lead south Indian cinema exhibition by 2014, with a holding of
87 screens. Considering the number of film releases in Malayalam, Telugu and
Tamil Carnival Cinemas is focused to spread its roots in the smaller cities in
south.
Talking about the expansion plans Carnival Group
chairman Shrikant Bhasi said, “We have signed 50 screens in 11 districts
of Kerala. By end of 2014 Carnival Cinemas will become the largest holder of
screens in Kerala.”
Apart from this it has also signed 20 screens which would be operational
in TN in the next six months and
about 17 screens in Karnataka with further expansion plans
in Andhra Pradesh bringing world class movie experience to most of the towns in
the southern states.
Further, about 50 screens are slated to be opened
in Madhya Pradesh. Carnival Cinemas plans to become a holder of 300 screens
across India by 2018 and be a big player in the multiplex business segment in
the country. It has adopted both
organic and inorganic mode of expansion to speed up the growth.
Currently, its multiplex in Angamaly is the hottest
entertainment destination for people from all walks of life, across a wide age
group and user profile. It features regional, national and international
movies.
“Carnival
Cinemas tapped the secondary market and the tier 2 and tier 3 cities in south
at the time when no one dared to explore these markets or to provide
metropolitan cinema experience to the audiences there,” said
Bhasi adding that they had also pioneered in playing National Anthem Jana Gana
Mana in its theatres in Kerala and the idea was later adopted by several
others.
With a planned tie- up with a firm from Hollywood
in Los Angeles, Carnival Cinemas would bring updated technology available in
the world.
“Our
aim is to provide quality movie watching experience to the movie goers of
smaller cities and town in the country. Carnival group with its own chain of
food court and recreation facilities is aiming at wholesome family
entertainment zones in most of the places where it sets up multiplexes,” added
Bhasi who is confident about ruling the secondary market in the southern
states.
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