• Brand unites with music composer Yashraj Mukhate to recreate the timeless ‘Bole Mere Lips, I Love Uncle Chipps’® jingle
• Sensational jingle has already garnered 168K views within an hour of going live, sparking a wave of escalating excitement
Link to jingle – https://www.instagram.com/p/CtvfgFyuf9A/?hl=en
New Delhi, 21st tune 2023: For decades, Uncle Chipps has been bringing joy and excitement to countless snacking occasions. This irresistible potato chip snack has not only satisfied consumers’ taste buds but also made hearts sing along with its iconic jingle - Bole mere lips, I love Uncle Chipps!® Celebrating the unparalleled adoration for the brand, Uncle Chipps has collaborated with music maestro and internet personality, Yashraj Mukhate, to introduce the jingle in a brand-new and unique avatar.
This dynamic collaboration evokes a wave of nostalgia while reminding audiences of their enduring bond with Uncle Chipps, treating fans with an unforgettable experience. Known for his viral parodical videos, Yashraj has lent his musical expertise to craft a new rendition of the celebrated jingle. The video delightfully captures the universal feelings associated with brand, as Yashraj goes in for irresistible bites of Uncle Chipps, seamlessly synced with toe-tapping beats of the jingle.
Sharing her enthusiasm on the reintroduction of the jingle, Saumya Rathor, Category Lead – Potato Chips, PepsiCo India, said, “The launch of the new Uncle Chipps jingle is an exciting moment for us all. A hit since the 90s, this jingle continues to resonate deeply even today with a massive fan following that spans across celebrities, consumers, and beyond. The revival of ‘Bole Mere Lips, I Love Uncle Chipps’ ®, is our way of celebrating the enduring universal love for the brand and the fandom that surrounds these delicious, crinkled potato chips. Yashraj Mukhate has exceptionally infused his musical prowess and unique style to create a rendition that captures the spirit of Uncle Chipps and the response thus far has been absolutely thrilling.”
The catchy tunes of the composition have already struck a chord with the audience, amassing an impressive 168K views within an hour and an array of positive comments such as "Uncle Chipps chahiye", “Amaze”, “Uncle Chips…nostalgia”, "Wow, this is really good”, “My most fav chips and lovely jingle” and more. The launch of the new jingle will be followed by other multi-media activations.
About Uncle Chipps:
Introduced in 1992, Uncle Chipps is a beloved potato chips brand under the umbrella of PepsiCo India. Recognized for its distinctive crinkle-cut texture, Uncle Chipps has won the hearts of snack enthusiasts nationwide. Available in two irresistible flavours – Spicy Treat and Plain Salted – Uncle Chipps has become a household name, celebrated for its unforgettable tagline, "Bole Mere Lips, I Love Uncle Chipps," ® which continues to resonate deeply with consumers even today. For the latest updates and exciting content, follow us on Instagram @unclechipps_india.
About PepsiCo India:
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.
