The platform will be India’s
biggest and most definitive voice in the food industry
Highly
coveted, precisely rated. Culinary Culture’s Foodstars are the ultimate
honour for a restaurant
3
stars l Must try
A
very good restaurant that you should dine at while you are in the city
4
stars l Make a special trip
A
restaurant that raises the bar of culinary craft – worth visiting even if you
have to go out of your way to get there.
5
stars l The very best
One
of India’s finest restaurants. The Creme de la eme.
Mumbai, March 3, 2020: The Indian food scene is all set for a
transformation with the launch of Culinary Culture that was announced today. Culinary
Culture is a platform, modelled along the likes of The Michelin Guide, which
aims to be India’s most definitive voice in food and has been launched by
Sameer Sain, Founder of Everstone Group and veteran journalist Vir Sanghvi. The
platform will rate restaurants in an objective, unbiased manner, recognize
achievers in the industry and organise knowledge exchange sessions with
globally acclaimed chefs. The launch event was also attended by renowned Chef
Gaggan Anand, who is also the Mentor of Culinary Culture and Raaj Sanghvi, CEO,
Culinary Culture.
Culinary Culture aims to revolutionize the food space in India as the
country’s only authoritative, independent rating organization by awarding Foodstars
to restaurants. These Foodstars will be awarded to restaurants through a
rigorous and independent multi-channeled process which includes The Academy, an
unbiased team of over 40 culinary experts, influential food critics and writers
spread across more than 15 cities, full time anonymous Food Referees and a distinguished
Jury of some of India’s most acclaimed food personalities. Culinary Culture
will also serve as a platform for enrichment by organising global culinary
exchanges, bringing the world’s greatest chefs to cook in India and send Indian
chefs to cook at the best restaurants in the world. The company has also
launched the ‘Street Food Superstars’ initiative which is the first award
platform dedicated to street food vendors across India. A special award to
recognize chefs in India will also be launched later in the year.
Addressing the gathering during the event, Sameer Sain, Founder, Culinary Culture, said, “We pledge to create
a culture that brings India to the world and the world to India. To lead a
movement that takes India, the land of a thousand cuisines, to the next level
of gastronomic excellence. We have a simple mission: To erase geographical
boundaries between Indian and International Chefs and cuisines and enrich both.
It’s all about opening out our minds, manners and tables to create a culinary
culture that binds us all for the love of food.”
Elaborating on Culinary Culture’s objective outlook, Vir Sanghvi, Chairman, Culinary Culture,
added, “Culinary Culture awards stars to restaurants rated by a team of
culinary experts. Rigorously judged and uninfluenced by commercial and
advertising concerns. Highly coveted, precisely rated. Culinary Culture’s Foodstars
are the ultimate honour for a restaurant that’s worth your taste, time and
money. Authentic, anonymous, accurate ratings curated by those in the know; for
those who deserve to know.
Chef Gaggan Anand, said “The mission is to give unrecognized,
underrated and very domestic eateries in India more attention and better opportunities.”
Raaj Sanghvi, CEO,
Culinary Culture said, “Part of our mission is to elevate India’s Culinary
Culture in a global context. We have the most exciting line-up of chefs
visiting India and will present World No.1 Mauro Colagreco from Mirazur in
Mumbai later this week followed by other Three Michelin starred chefs like
Julien Royer and Gert De Mangeleer. But what excites me most, is taking some of
India’s most talented young chefs abroad for Culinary Exchanges at some of the
world’s best restaurants. This has never been done before and is just the
beginning.”
Culinary Culture will present Italian-Argentinian chef Mauro Colagreco
from the acclaimed Three Michelin starred Mirazur, rated as The World’s Best
Restaurant in Mumbai this week. Chef Mauro Colagreco will be recreating his
award-winning restaurant Mirazur with two special dinners at St. Regis Hotel on
March 6 and 8, 2020.
