ASCENT MEDITECH LIMITED
Mumbai, 26 April 2019: Ascent Meditech Limited, a leading player in Orthopedic Soft Goods, Mobility, Wound-care and Healthcare products, have launched their new range of Flamingo Hernia Belts and Scrotal Support. Available in multiple sizes, these belts help to address clinical needs in inguinal, ventral and umbilical hernia repair... they are made of soft and hypoallergenic skin friendly materials (molded foam pad, adjustable leg and abdominal strap) specially designed to keep the protruding tissue in place, relieve discomfort along with a number of added benefits/advantage listed below:
Hernia Belt
Benefits
1. Helps in reducible inguinal hernia
2. Provides gentle and constant pressure to the hernia
3. Made of skin friendly materials (i.e.) molded foam pad, adjustable leg and abdominal strap
4. Can be worn undetected under clothing
5. Available in multiple sizes
Scrotal Support
Benefits
1. Recommended following surgery and in treatment of many scrotal problems
2. Provides support to the cremaster muscle, adding comfort and convenience to the patient
3. Made of soft and hypoallergenic material
4. Flexibility of light adjustable waistband and soft knit stretchable pouch of polyester
5. Can be worn undetected under clothing
6. Available in multiple sizes
Mr. Rajiv Mistry, Founder & MD, Ascent Meditech Ltd., said, “Hernia is caused by a combination of muscle weakness and strain, they are common in the groin areas. Most hernias aren’t immediately life-threatening, but they don’t go away on their own and can require surgery to prevent potentially dangerous complications. We being a leading player in Healthcare products/the Healthcare segment have designed and launched these hernia belts to support the cremaster muscle, adding comfort and convenience to the patient as the material that has been used is soft, hypoallergenic and skin friendly ,and hence can be worn undetected under clothing. These belts are available in multiple sizes”
Also the Flamingo range of Active Lifestyle products can be used by people across all age-groups for regular day-to-day activities. All these products can be used by individuals and in clinics. Flamingo has been awarded as ‘Best Brand in Healthcare Category’ by Economic Times under the umbrella of ‘The Economic Times Best Brands 2019’
The Company has appointed Bollywood superstar Hrithik Roshan as the brand ambassador for their flagship brand ‘Flamingo’. Adhering to international certification standards for medical products, the Flamingo range of 320+ products, are accepted by consumersin 47 countries globally. The epitome of super-human fitness and dancer par excellence, Hrithik Roshan unveiled the teaser of a new consumer awareness campaign titled ‘An Aid for a New Life’ marking his brand endorsement of Flamingo Orthopedic Soft Goods, Mobility, Wound-care and Healthcare products.
The Company has launched its e-commerce platform www.flamingohealth.com making its flagship brand Flamingo products available anytime, anywhere across the country. The Company's e-commerce platform flamingohealth.com will initially focus on 110 products (available in multiple SKUs) out of the total portfolio of over 320+ products. The product mix maintained for the e-commerce platform comprises of OTC as well as RX products, with majority being OTC products. The product range is segregated into 6 categories:Comfort Range: For Back, Shoulder, Arm, Leg, Knee, Ankle, Compression Aids and Splints; Premium Range: Regular Premium, Neoprene; Lifestyle Range: For Heat Therapy, Cold Therapy, Back Rest, Cushions, Sports; Pediatric Range: For Kids; Wound-care Range: Bandages for everyday use; Mobility Range: Crutches, Walkers. Products across the 6 categories are available at a discount of 10% to the MRP. Ascent Meditech has tied up with FedEx for product fulfillment across the length and breadth of the country. There is a flat 10% discount for all purchases made on www.flamingohealth.com. On purchase of Rs. 200 and above, consumers need not pay any Delivery Charges.
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