Will offer superior quality
ethnic wear, yoga wear and accessories for the entire family
National, June 19, 2018: Sri Sri Tattva, a leading brand in the space of health and
wellness, has launched its new lifestyle brand BYOGI. BYOGI offers a range of
ethnic wear, yoga wear and accessories for men, women and children. The brand
endeavours to bring a line of quality clothing at very attractive price
points.
The BYOGI line will presently be exclusively available on www.srisritattva.com and its mobile
applications for delivery across India. BYOGI will look to expand its online
and offline retail footprint by tying up with online majors in the space as
well as multi brand retail players across the country this year. The brand will
also establish its own stores in key cities beginning with Bangalore.
"For Sri Sri Tattva, working on BYOGI is something that has
been close to the heart. Our presence in the space compliments our goal to
bring high quality products in the space of health, wellness and lifestyle. We
have always been passionate about values of our ancient culture be it through
the benefits of the science of Ayurveda, promoting Yoga and Meditation and even
traditional art and design. Making the best available to as many consumers as
possible will now also reflect in our offerings through BYOGI. With this launch
we are excited to cater to the growing demand for ethic wear, yoga wear and
eco-friendly products using jute." said Mr. Tej Katpitia, CEO, Sri Sri
Tattva
The BYOGI range will begin from Rs 299 onwards.
