TO MAKE ITS DEBUT IN INDIA
ROAD TO ULTRA NEW DELHI – SEPTEMBER 2017
ROAD TO ULTRA MUMBAI – FEBRUARY 2018
INDIA, 13th April 2017 – ULTRA WORLDWIDE, the international arm of the World’s Premier Electronic Music Festival, ULTRA MUSIC FESTIVAL, announced yesterday that it will officially makings its way into India with its signature brand, Road To ULTRA..
ULTRA Worldwide launched the Road To ULTRA concept back in 2012 and will now be bringing the globally celebrated brand to New Delhi on 8th of September 2017 at the India Exposition Mart, Greater Noida and to Mumbai in February 2018 for the very first time.
Road To ULTRA events are single-stage events with the same focus as all ULTRA Worldwide festivals. Each event showcases cutting-edge stage production including world-class visuals, lighting, cryogenics and pyrotechnics. Stage designs are developed by the ULTRA MUSIC FESTIVAL creative team and adapted to accommodate the needs of both indoor and outdoor venues.
Percept Live brings the globally celebrated Road to Ultra to make a foray into homegrown domain. Percept Live, established in the year 2012, owns and manages all the intellectual properties created in the live entertainment space. Being forerunner in the business of dance music and pioneers in the EDM space in India, having given dance music enthusiasts across the world the globally recognized property Sunburn; Percept Live is now gearing up to giving Indian fans the ultimate Ultra Music experience.
Just as the full-scale ULTRA festivals boast the world’s hottest talent, Road to ULTRA features the top electronic music artists in today’s electronic music scene. Artists such as Tiësto, Hardwell, Martin Garrix, Alesso, Steve Angello, Above & Beyond, Afrojack, Fedde Le Grand and more have already headlined previous RTUs, bringing tens of thousands of fans to these events.
ULTRA Worldwide is already the most international electronic music festival brand by far and is set to host events in 23 countries and across six continents by the end of 2018. The RTU events continue to drive ULTRA apart from the competition by offering one-of-a-kind experiences to electronic music fans in even more regions around the world.
About ULTRA Worldwide™
ULTRA WORLDWIDE™ IS THE GLOBAL EDITION OF THE WORLD’S PREMIER ELECTRONIC MUSIC EVENT, ULTRA MUSIC FESTIVAL®.
The ULTRA brand in relation to live events was founded in 1997 in Miami by Executive Producer, President & CEO, Russell Faibisch, who began by producing electronic music events which led to the inaugural Ultra Music Festival® in 1999 on the sands of Miami Beach.
The internationally renowned festival, which has taken place every March since its inception, celebrated its nineteenth anniversary on March 24-26, 2017 by bringing over 165,000 music enthusiasts to the sold out waterfront event in the heart of the City of Miami. Ultra Music Festival®, recently voted the world’s #1 Festival by DJ Mag, returns to Bayfront Park for its twentieth annual edition on March 23-25, 2018.
Choosing to follow a unique and creative vision and a wholly organic growth focused on its true love for music, artists and fans alike, the ULTRA and ULTRA Worldwide™ brands represent not only the world’s biggest and most successful remaining INDEPENDENT electronic music festival brand, but also the most international festival brand in the world. Event organizers continue to transport the unrivaled experience from the Miami flagship festival to an ever-growing number of destinations and Ultranauts all over the globe.
Over the past nineteen years, thousands of the world’s most iconic DJs, producers and live acts have mesmerized audiences with awe-inspiring sets at ULTRA festivals in ARGENTINA, BALI, BRASIL, CHILE, CROATIA, IBIZA, JAPAN, KOREA, SINGAPORE, SOUTH AFRICA and of course MIAMI, as well as ROAD TO ULTRA® events in BOLIVIA, CHILE, COLOMBIA, HONG KONG, JAPAN, KOREA, MACAU, PARAGUAY, PERU, THE PHILIPPINES, PUERTO RICO, SINGAPORE, TAIWAN, THAILAND and the USA. Each new global edition has been founded on the same successful recipe that has been perfected over nineteen years in Miami, combining the most diverse electronic talent with the most technologically advanced, large-scale festival productions in the world.
The ULTRA brands have pioneered the live stream experience with ‘ULTRA LIVE’ (with over 650 million live stream and recorded set views from Ultra Music Festival Miami since 2013) and the audio broadcasting platform ‘UMF RADIO’ (syndicated to FM Radio in over 62 countries and reaching more than 22 million listeners weekly). Also UMF FILMS’ collaboration with FINAL KID has seen some of the most visually breathtaking festival aftermovies in the music space, including a feature-length documentary exploring the explosion of dance music, entitled CAN U FEEL IT™, which was premiered on the red carpet at the Klipsch Amphitheater in Miami in 2012 and was exhibited in over 500 theaters across the Unites States.
2016 and 2017 have seen the ULTRA and ULTRA WORLDWIDE™ brands continue to push the boundaries even further, bringing an unparalleled combination of cutting edge productions and the world’s best electronic acts back to previous strongholds and new frontiers across the globe. With the SOLD-OUT edition of ULTRA Brasil®, ULTRA Singapore™ having become a full scale two-day festival, RESISTANCE’s debut standalone South America Tour, and ROAD TO ULTRA®’s Hong Kong debut, 2016 was a truly special year for the ULTRA Worldwide brand.
With a RESISTANCE summer residency at Privilege Ibiza confirmed for the summer of 2017, an ULTRA China debut in Shanghai on September 9-10, 2017 and new ROAD TO ULTRA®s set to take place in New Delhi, India and Melbourne, Australia in the next 12 months, the ULTRA brand will be present in at least TWENTY-THREE COUNTRIES across SIX CONTINENTS worldwide by the end of 2018.
