· Campaign aims to drive positive behavioral change towards nutrition and healthy lifestyle across the country through colleges, government services & sports academies
· Launched by Shri J.P Nadda, Hon’ble Union Minister, Ministry of Health & Family Welfare, Government of India in August 2016
· Campaign will spread across 12 cities in India, it travelled to Bangalore after the launch in Delhi
Mumbai, 15 November, 2016: #FitIndia, a nationwide nutrition and healthy lifestyle campaign, kick started its Mumbai thread today in the presence of Hon’ble Minster, Minister of State for Health and Family Welfare, Government of India, Shri. Fagan Singh Kulasate.
This nationwide pilot programmeaims to raise awareness and education of good nutrition and active lifestyles, thus bringing a change in the quality of life and targeting the growing incidence of non-communicable lifestyle disorders.
The campaign will entail collaboration between a cluster of professionals such as dieticians, nutritionists, educators and key opinion leaders and will travel across 12 cities while working together with change makers at various levels and organizations. Through a joint approach with the Ministry Of Health, the outreach shall be based on insights into health and nutrition and an education led roadmap leading to dissemination of information and recommendations for a healthy living.
The immediate beneficiaries includes, colleges, government services, sports academics as well as the general public to create awareness around the importance of nutrition, healthy diet and ways to reduce the risk of lifestyle disorders.
Hugh McGuire – CEO Glanbia Performance Nutrition, said “I am immensely proud of the CSR campaign that GPN India is spearheading. India faces some unique challenges of nutrition and fitness and educating, enabling and inspiring the people is a very positive start in this direction. I am also very grateful for the support that we have found with the Union Ministry of Health and Family Welfare as well as the various partners in the successful delivery of this campaign.”
F.S Kulsate, Minister of State for Health and Family Welfare said, “I am very happy to lend my support to this very relevant and ambitious Fit India Campaign. Ensuring that people of India are Fit and eat nutritious diets is necessary for the growth and prosperity of the country. I urge everyone to become a part of this movement and try to be fit themselves and influence as many people as they can to lead fit lives.
“We are very excited to partner with the FitIndia initiative and promote healthy lifestyle choices to our customer base. Today everyone is very health conscious and we are witnessing an increase in demand for such products on our Health & Fitness stores. Our partnership with FitIndia is in line with our aim to put customer needs first and enable them find, discover and buy anything on our platform," said Mr. Saurabh Srivastava, Director Category Management (Consumables), Amazon India.
