‘O’ for October,‘C’ for Care& ‘D’ for Detection
Apart from October being known for the famous Oktober fest in Europe, in India we wish to stand for something more significant. For the uninitiated, October is observed as ‘International Breast Cancer Awareness Month’.
Research says breast cancer is one of the fastest rising cancer types amongst women. More than half of the cases are detected in stage 3 or 4, thus inhibiting any chances for cure. Hence the only way for prevention is raising awareness through early detection, treatment and cure.
As part of our Public Service Campaign, AurDikhao, a digital media channel in association with Dr Aneel Murarka and Manish Murarka - promoter's of Ample Missiion Events Entertainment and more LLP have developed a full-fledged campaign called #DetectToDefeat
The campaign provides an opportunity to witness more than 10 short videos featuring 16 women celebrities from different fields. Each of these videos convey the message in a unique style. Here’s the irresistible list of who’s who come together for the cause:
Bollywood:
TapseePannu (https://goo.gl/PEYY50)
Director:
DivyaKhosla Kumar (https://goo.gl/rYRHDI)
Television:
Divyanka Tripathi (https://goo.gl/w4e4On)
Kritika Kamra
Disha Parmar (https://goo.gl/w4e4On)
Devoleena Bhattacharjee (https://goo.gl/w4e4On)
Sargun Mehta
Politicians:
Shaina NC
Singers:
Neeti Mohan (https://goo.gl/UY0YqS)
Anchor:
Shibani Dandekar (https://goo.gl/Qk7iUe)
Models:
Regional Cinema:
Priya Bapat (https://goo.gl/jnGp83)
Dancers:
Shakti Mohan (https://goo.gl/UY0YqS)
Digital:
“Breast Cancer is one of the fastest rising cancer types in women. As prevention is better than cure, detection becomes necessary and hence the awareness campaign. When female population of India is 48%, it is a necessity to take a step and being a philanthropist, I always strive to make a difference in the society”
- Aneel Murarka, noted philanthropist and founder of Ample Mission Foundation
"My team has entirely conceptualized and put together this campaign with 15 women celebrities in a record time of 15 days, thus literally shooting a celeb a day! We chose these women to break the ice when it comes to discussion on breast cancer awareness. The numbers we found out are alarming and what troubled us, or, rather intrigued is the fact that breast cancer is detectable at an early stage and hence curable. Every celebrity was equally willing to be a part of this and helped in the execution of the campaign"
- Aditya Bhat, Project Head & Founder-CEO, Aur Dikhao
A special thanks to Facebook India for sharing best practices that will help the campaign videos utilize the respective talent communities on Facebook more effectively through a new feature called ‘Crossposted videos’. We have also activated a special profile frame for the campaign which carries the key message of ‘Detect to Defeat’, which both pages and profiles can use to spread the word further. The celebrities involved in the campaign have also been showing their support by putting up the special profile frame.
AurDikhao’s and Ample Missiion's previously launched video ‘#DontLetHerGo’on Swachh Bharat Abhiyanfeaturing the reigning Queen of Bollywood KanganaRanautas Goddess Lakshmi and the Shehnshah of Bollywood,AmitabhBachchangot an endorsement from our HonorablePMNarendraModi (Link). Prior to that, an initiative towards anti-smoking, AurDikhao came up with ‘11 Minutes’ featuring Sunny Leone, AlokNath and Deepak Dobriyal (Link). The film bagged an organic 4 million views in just 4 days and received appreciation from across the industry.
