LAUNCHES
A new age Hollywood channel catering to Young India
Mumbai, June 23, 2016: TIMES NETWORK, which caters to the nation’s crème de la crème of premium television audiences, today announced the launch of its latest English movie channel, MOVIES NOW 2 which will offer young movie buffs stylish, edgy, fast-paced, new-age, premium content in SD and HD. After being the owners of an array of category leading movie channels, such as MOVIES NOW, MOVIES NOW HD, Romedy NOW, Romedy NOW HD and MN+, this is the fourth English movie channel from TIMES NETWORK that will further strengthen the channel’s English offering.
MOVIES NOW 2 will have stylised content, right from a new identity and on-air look to an interesting library that includes some of the most high profile and appropriate titles across genres that are universally celebrated by youth.
Commenting on the occasion, Vivek Srivastava, Senior Vice President & Head, English Entertainment Cluster, TIMES NETWORK said, “We are excited and pleased to launch MOVIES NOW 2. There was a niche that was available to us for MOVIES NOW 2 and capitalizing on the same, we created a platform that caters to ‘Cinema of Tomorrow’. The channel has been honed and shaped for the free-spirited, opinionated, rebellious and engaged youth looking for adventure, edgy and new-age stylised cinema. MOVIES NOW 2 is an all new Hollywood English Channel experience for young India which is Sexy, Stylish and Smart. The channel will be aired from June 24, 2016 and will be available across leading cable & DTH platforms. We are confident that MOVIES NOW 2 will add immensely to viewer and advertiser numbers and pleasure.”
Mr. Srivastava further commented, “TIMES NETWORK is known for having a deep understanding of its audiences requirements and creating offerings that ensures a delightful viewer experience through each brand under its network umbrella. Consumer needs have been changing over the years and in the past 5 years the needs have undergone a change in massive ways. India is on a high aspirational curve, and TV audiences across markets are familiar with the best of international world-class entertainment. We believe that consumer segmentation and brand differentiation will lead the way in the years to come as we expect this segment to only swell and get more dominant. The success of MN+ and Romedy NOW are great testimonials of ever evolving consumer needs and MOVIES NOW 2 will be an exciting addition to the bouquet.
The channel will not only showcase great titles, but will also package them in interesting on-air properties like ‘Moviegasm’, ‘Swag Nights’, ‘BAE Love’, ‘2wisted’, ‘Thug Life’ among others showcasing a variety of young age Hollywood MOVIES like Hangover III, Kick Ass 2, Bangkok Dangerous, the Oceans series, R.I.P.D. and 21 to name a few that will offer viewers an out of this world experience. The channel will also premier a series of new age titles likeSin City 2, Hot Pursuit, 3 Days to Kill and Poltergeist to name a few.
With the launch of MOVIES NOW 2, TIMES NETWORK will offer viewers a complete and focused package of distinct channels like MOVIES NOW and Romedy NOW (both in SD and HD), MN+ and now MOVIES NOW 2 for the discerning English movie watching audiences.
