New kid on the block, Kartik Aryan, may have shot to fame with the blockbuster franchise, Pyaar Ka Punchnama, but the actor is already getting extremely popular in the brand circuit. Sources reveal that Kartik recently replaced powerhouse performer, Irrfan Khan, for a brand endorsement deal. The brand in question is a hygiene-fragrance product and Kartik recently shot his first commercial with the brand. Says a source, "While Irrfan was earlier endorsing the product and part of their print and tvc campaign, the brand was very impressed with Kartik post the success of PKP and the actor's ability to draw in the crowds,especially the female fans.They approached him for an endorsement deal ,which binds him by contract for a year as the face of the brand".
