MAX DESIGN AWARDS 2015-16

Max Fashion announces Max Design Awards 2015-16 Student Edition, a definitive platform to recognize and reward the budding Fashion Designers.

After a massive response last year with 130 entries from top 25 design colleges across India, Max Design Awards is back with a promising platform and truly rewarding gratification options . This design platform created by Max, gives students a chance to showcase their best and reach out to the world through their creations.

Max, being a highly design driven brand, with a team of 32 designers working for Max India and over 1000 globally is looking to support and celebrate new and upcoming fashion talents. Over the last 2 years, Max has been facilitating emerging talent of India through their initiatives like Elite Model Look, Max Fashion Icon and so on. Continuing in the same spirit, Max Design Awards 15-16 Student Edition is yet another effort to reward the young aspiring fashion designers and provide them a platform to springboard their fashion design careers!

The esteemed jury for Max Design Awards 2016 includes Fashion Designers Monisha Jaising, Rahul Mishra, Troy Costa & Nikhil Thampi, Executive Director Max Mr. Vasanth Kumar and Project Head Marc Robinson.

The Gratification for Max Design Awards 2015-16 for top 3 contestants is - 3 months internship with renowned designers such as Monisha Jaising, Rahul Mishra, Troy Costa & Nikhil Thampi | Cash prize of Rs. 50,000/- each | Photo shoot and feature in the leading fashion magazine ELLE India along with their collection. The Winner (out of the Top 3 contestants) gets to work with Max, the leading international fashion brand in India.

Registrations for the award programme is open now. Log onto www.maxdesignawards.com to participate

Who can sign up?

Final year Fashion Designing students from reputed fashion design institutes

How do you participate?

Our theme for the Max Design Awards 2016 is "Heritage Revisited". The theme Heritage Revisited is all about drawing inspiration from heritage and folklore and giving it a modern/unique spin.

Step 1: Select any one category – Menswear or Womenswear. Prepare a mood board of your interpretation of the main theme.

Step 2: Based on your mood board, prepare two sketches.
- One sketch for prêt
- One sketch for Couture
Both sketches need to fall under any one category (menswear or womenswear) selected by you. Outline your colour pallet, fabrics, style, patterns, etc. for each of the designs

Step 3: Prepare a 500 word count brief on your collection.
Step 4: Register and upload your entries (sketches, mood board, details of fabric swatches and write up on maxdesignawards.com

Step 5: You can also e-mail your sketches, mood board, along with written details of your fabric swatches, a 500 word count brief on your interpretation of the theme and a high resolution picture of yourself at maxdesignawards@gmail.com  

Step 6: Send you physical entries (Both sketches, write up and fabric swatches) to –

C/o Landmark Events, 29, Madhu Estate,

Pandurang Budhkar Marg,

Worli, Mumbai-400013.

Submission Deadline for Sketches: 4th February 2016

About Max Fashion

Max is the leading fashion brand offering customers a one stop shop for clothing, accessories and footwear needs for the entire family.

Max, a division of Lifestyle International (P) Ltd., has pioneered the concept of ‘value fashion’ in the country, thereby offering the discerning shopper a vast choice with International fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends at a great price, making it affordable to many. The store ambience offers an International shopping experience making shopping for the entire family an absolute delight. Globally Max has over 300 stores across 15 countries and in India, Max has over 130 stores across 50 cities. The brand plans to have a network of 145 stores in India by the end of FY 15-16.