Mumbai, January 27, 2016: Ferrero India’s famous confectionery, Kinder Joy, has partnered with Sanrio & Warner Bros. Consumer Products, on behalf of DC Entertainment, to introduce a new range of surprises with the popular Hello Kitty and iconic DC Comics Justice League characters.
This limited edition of these surprises inside Kinder Joy will have a total of 8 new exciting toys among many other fun surprises. The Kinder Joy pink eggs for Girls will have the Hello Kitty fun tools such as bracelet with ruler, stencil, crayon charm and ring. The Kinder Joy blue eggs for boys will consist of iconic Justice League characters Superman, Green Lantern, as well as Batman with a Disc Launcher.
This offering will be available in market for the coming months in India across formats including modern trade (Hypermarkets and Supermarkets) and general trade (neighborhood stores).
The new surprises in Kinder Joy will give children a chance to assemble and collect these unique toys while relishing their favorite Kinder Joy.
Emanuele Fiordalisi, Vice President Marketing Ferrero India, said, “We are happy to have associated with Sanrio and Warner Bros. Consumer Products, bringing their most popular range of Hello Kitty fun tools and DC Comics’ Justice League characters, respectively. With this new range, we are strengthening the brand’s creative of ‘Imagination ko Jodo’ - where each surprise toy has a unique playability feature that stimulates a child’s imagination clubbed with the excitement of the surprise itself - the child discovers a delightful surprise each time they open a Kinder Joy making this a playful and memorable experience for the child.”
“We will continue to innovate and introduce toys that children love to play with, collect and cherish”, he added.
This brand promotion will be supported by integrated marketing communication with a mix of TV, cinema, outdoor, mall activation and digital platform to increase awareness and create excitement around the new range of toys.
About Kinder Joy:
Kinder Joy is a revolutionary idea that is a delight for children. It is a blend of fun and food, i.e. a surprise toy to play and creamy milky and cocoa spreads with coated wafer biscuits and is available pan India.
With the surprise toy, a fun and entertaining world for children was created, while at the same time, delivering parents a reassuring and emotional experience. Mothers trust Kinder Joy as it is hygienically packed and does not contain any colourings and preservatives. The recreational part comes with a playful buildable surprise toy that stimulates creativity in the little minds.
The Kinder surprises are designed with immense care, aided by psychologists specialized in the cognitive, emotional, and motor development of children. Special attention is paid to safety at every phase of toy development. The toys are built with the highest care and adhere to stringent quality standards.
About Ferrero India
Ferrero is an Italian manufacturer of chocolate and other confectionery products. With an annual turnover of over US$ 11 billion, it is the 3rd largest manufacturer of chocolate and confectionary products in the world.
Ferrero India has its Corporate Office at Pune and is present across all the metros and mini-metros and has a strong distribution network. It has regional sales offices in Bangalore, Delhi, Kolkata and Mumbai. Ferrero’s other well-known brands in India include Ferrero Rocher, Kinder Joy, Kinder Schoko-Bons Crispy, Nutella and Tic Tac.
The company started its commercial operations in 2004, and in less than a decade has become a strong player in the chocolate and confectionary segment in India. The company has made India its production hub for Asia and Middle East and exports half its local production.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.
About DC Entertainment
DC Entertainment, home to iconic brands DC Comics (Superman, Batman, Green Lantern, Wonder Woman, The Flash), Vertigo (Sandman, Fables) and MAD, is the creative division charged with strategically integrating its content across Warner Bros. Entertainment and Time Warner. DC Entertainment works in concert with many key Warner Bros. divisions to unleash its stories and characters across all media, including but not limited to film, television, consumer products, home entertainment and interactive games. Publishing thousands of comic books, graphic novels and magazines each year, DC Entertainment is one of the largest English-language publishers of comics in the world.
JUSTICE LEAGUE and all related characters and elements © & ™ DC Comics. (s16)
