Mumbai December 4, 2015: Livpure, a leader & pioneer in touch based water purity, is now expanding its promise of delivering Purity – by extending its range from Water to Air, ensuring that you and your family enjoy a pure and healthy life.
Committed to its core of Purity, Health and Wellness; Livpure, announced the launch of a brand new range of its Air Purifier and Smart Touch Water Purifier with Smart APP. Flagging the launch was ‘Master Blaster’ Sachin Tendulkar, who is also the brand ambassador of the company. The event held on 4th December 2015, in Mumbai, not only deliberated on the concerns of air and water contamination impacting every Indian, but also unveiled the smart and innovative range of Livpure products by Bharat Ratna Sachin Tendulkar.
Speaking at the launch, Mr. Navneet Kapoor, Chairman, Livpure said, “In our journey of bringing purity to the lives of our consumers, we are now moving beyond the 1st element of life – pure Water to purity of Air in every breath. Our family spends an average of 12 hours in confined places (home). Indoor air is over 10 times more polluted than outdoor air that can lead to various allergies, asthma, respiratory and other health problems. Average human life can be extended by five years with simply a better quality of indoor air. We are pleased to introduce India’s 1st wi-fi enabled Smart Air Purifier, bringing Purity & Wellness for all!”
Livpure Smart Air Purifier is one of the most innovative products today, perfectly balanced between aesthetics & functionality – it can be remotely controlled through any mobile device. Astutely designed, it has a 360o air inlet design with three layered extra-large filter endowed with Appollo H11 Hepa Filter capable of removing pollen, smoke and dust up to 99.9%. Its custom mode operations viz. child sleep mode, intelligent mode, weekend mode and reservation mode adds to the smartness of the product.
Formally launching India’s first wi-fi enabled Air Purifier, The Living Legend Sachin Tendulkar, who has been successfully associated with Livpure for over four years said, “I am happy that Livpure has taken a step forward with the launch of smart and innovative air purifiers. Ab Paani ke saath Hawa Bhi Shuddh, COME ON INDIA LIVPURE.”
Livpure range of Air Purifiers has been launched in exclusive partnership with India’s leading marketplace – Flipkart.
Speaking on this topic, Mr. Adarsh K Menon, VP Electronics, Flipkart said “Increasing pollution levels are negatively impacting health, causing respiratory and other problems, especially in children. In this scenario, Air Purifiers have become extremely relevant for
consumers across the country. We are excited about building this category on Flipkart through our exclusive partnership with Livpure. Livpure Air Purification products will be exclusively showcased on Flipkart as a part of the ‘High Voltage Festival’ from 7th to 9th December.”
On the launch of new Smart Water Purifier, Mr. Kapoor said, “We are also delighted to introduce our next big innovation in Water Purity by launching India’s 1st Smart Water RO - Livpure Smart Touch. Bluetooth enabled with Touch technology alerts users on volume of water filtered, and is equipped with auto customized dispensing to save time & money. The product has advanced ergonomics matching contemporary lifestyle with innovative 8-stage advanced purification system. Fortified with a unique mineral enhancing cartridge & a storage capacity of 8.5 liters, this product is truly unique in the market”
About Livpure
Based in Gurgaon, Livpure (Luminous Water Technologies Private Ltd.), is a SAR Group company with over 20 years heritage of a trusted & respected household brand - Luminous home UPS and batteries. Livpure is now India’s fastest growing point-of-use water purification company. Livpure manufactures and distributes reverse-osmosis and gravity based water purifiers. The company has more than ONE Million users, 10,000 dealers worldwide and a facility in Manesar, India with a production capacity of over 250,000 water purifiers per year. Livpure has already gained an enviable reputation for its water purifiers.
