RP-Sanjiv Goenka Group owned music label Saregama India Ltd., India’s largest and best-known recording company is up with a new digital initiative, for its partners across advertising agencies, film production houses and television Industry. It’s a Song Selector B2B tool that allows a user to search the appropriate song as per their storyboard situation/occasion from our 1,17,000+ strong catalogue for embedding in their creative. Saregama’s B2B tool will be available to the creative team of agencies as well as their affiliated production houses.
Saregama’s repertoire of music comprises of various genres starting from the crafted richness of ‘Indian Classical music’ to the incomparable grace of the ‘Ghazal’ to the utter submission of the ‘Bhajan’, the swerve and the volley of the Qawwali to the rich tradition of ‘Folk’ music. This B2B tool is easy to discover the right content, by the name of the song, by theme as well as moods.
Managing Director of Saregama India Ltd., Mr. Vikram Mehra comments “ Our new initiative the Song Selector is a Single License Window which will ensure all our partners an easy process of selecting songs from our vast repertoire”.
About Saregama India Ltd:
Listed on the NSE and BSE, Saregama India Limited, is India’s largest and best-known music recording company.
Formerly known as The Gramophone Company of India Ltd, Saregama owns the largest music archives in India, one of the biggest in the world. The ownership of nearly 50 per cent of all the music ever recorded in India also makes Saregama the most authoritative repository of the country’s musical heritage. Saregama has now expanded into other branches of entertainment – it is involved in publishing, television software and digital content. It also runs studio facilities in Dum Dum, Kolkata making it one of the best end-to-end entertainment houses in the country.
