‘Wellness’ To Be The New Theme
Care World TV To Revamp
Itself With Reinvented Programming
Mumbai: Care World TV, the seven-year-old
health and fitness television channel will be revamping itself to address the fast
evolving lifestyles of the urban population. The first and largest healthcare
satellite channel in Asia has already set up a new state-of-the-art studio at
its Mumbai office and has kept ready 1000 hours of content on new wellness
programmes that will be both informative and Do It Yourself (DIY) in nature.
From aerobics to traditional massages, yoga to fitness gyms, diet and nutrition
to healthy cooking, the new avatar of the TV channel will reinvent the subject
matter on Wellness.
In its
successful seven year run, Care World TV has produced more than 4000 hours of
content related to health and fitness. Over 1200 subject experts and 1000 Key
Opinion Leaders (KOLs) from the sector lend their expertise on healthcare through
this TV channel.
“Keeping in
tune with the boom in the healthcare Industry and the increased health
awareness of the public in general, we have designed new programmes that will
be in sync with the times. While continuing to be in the health domain, it has
been a conscious thought to create content on Wellness as the trend in this
industry has been witnessing tremendous appreciation. Hence, with thorough
research and interactions with top subject experts, Care World TV has planned
to focus content on Wellness,” says Mr. Ajit Gupta, Managing Director, Care
World TV – Asia.
With this
latest revamp, Care World TV will yet again become the one and only satellite
TV channel to create innovative and interactive content on Wellness.
“To produce
high quality content, Care World TV has now moved the entire production and
channel operations into a new 12,000 square feet, technologically equipped
studio at Andheri, Mumbai. On the one hand we are working to create explicit
content and on the other we are trying to shoot some material on 4K as visual
quality matters a lot to the audience. Our future shows will have an international
and contemporary feel with classy presentation, state-of-the-art production
values and exclusive content,” says Mr. Ashok Singh, Creative Head, Care World
TV.
The
exclusive healthcare channel, which launched its United States of America (USA)
edition, marked yet another milestone by crossing eight crore hits and signing
up 1.75 lac subscribers for its YouTube channel.
“We plan to
offer various innovations in customized and interactive programming thus
offering a range of formats for health industry to communicate their valuable
messages to a widespread and highly focused; and a very responsive audience. I
am confident that with this improved approach we will surpass any other medium
in the healthcare segment and be the preferred bridge between the functionary
and the beneficiary,” concludes Mr. Gupta.
About Care World
TV: CARE WORLD
TV, Asia's only Satellite healthcare TV Channel, emerged as the need of the
hour by fulfilling a vacant niche, has successfully completed 7 years of
disseminating health related information to the masses thus bridging the gap
between the functionary and the beneficiary. Keeping in tune with the boom in
the healthcare Industry with constant changes, in trends, development,
research, the channel has introduced various innovative shows with exclusive
content. The content is produced in its Mumbai involving experts from the
industry has generated viewers in India, Bangkok, Pakistan, Nepal and many more
Asian countries. Care World is available on all major Cable Networks across the
country and also can be accessed on Videocon DTH.
