Rajhans Nutriments launches first of its kind premium chocolate bars Hoppits
Mumbai, December 12, 2014: RajhansNutriments,
a division of Rajhans (Desai- Jain) Group, has launched for the very
first time, Hoppits, a premium chocolate bar with unique combinations
that are currently not available in this category. Bollywood’s leading
lady and International Pop Icon Priyanka Chopra has been named the Brand
Ambassador for Hoppits.
Launched
under the Schmitten umbrella, these chocolates are available in 4
exciting variants including Rich Caramel with Golden Nougat, Roast
Almond with White Nougat, Dark Chocolate with Granola and Nuts, Dark
Chocolate with Granola and Fruits. Hoppits is priced between INR 25 and
INR 40 for 25g & 40g bars respectively.
Speaking
at the launch of Hoppits, Mr. Jayesh Desai, Chairman, Rajhans Group
said, “With the unveiling of Hoppits, we want to create a niche segment
for Granola Dark Chocolate bars that appeal to the evolved connoisseur
of chocolate. We launched Schmitten; premium chocolate made from Swiss
technologies & equipment’s from UK and Europe a few months ago with
seven exciting variants and received excellent response from the
Trade/Consumers.
Mr.
Desai further added, “Riding on the success of Schmitten, we arenow
introducingHoppits We have also signed on Bollywood heartthrob, Priyanka
Chopra as our brand ambassador to convey our message of ‘Here’s to good
taste’ out to everyone.”
Launching
the Hoppits brand, Priyanka Chopra, said, “One bite into a delectable
bar of Hoppits Chocolate and you know you’ve made the right choice and
that’s exactly what happened with me! I’m so pleased to be here to
launch the Hoppits brand in India and also to be able to share this
sinful indulgence with everyone. It’s a symbol of good taste rolled into
a delicious bar of chocolate!”
With
a strong backing from its parent, Rajhans(Desai- Jain) Group, it has
been ensured that the best quality standard has been utilized for the
manufacturing of Schmitten and Hoppits.
The
manufacturing site in Surat is of world class standards, with only the
best European equipment manufacturer being chosen in each area. The
factory provides an experience of a technologically advanced set up and
all this has been done to bring to India, the true taste of an
international chocolate.
Rajhans
Nutriments Pvt. Ltd. launched a new brand of chocolate targeted
specifically at India’s youth and young adults. A brand name – ‘Schmitten’ and its concept has been developed to reflect this and appeals to this segment.
Rajhans
Nutriments has come up with the 3rd largest chocolate project in India
which ranks no. 1 in terms of technology. The company has launched a
premium quality chocolate and are geared up to build a brand that will
spell class. Rajhans Nutriments has established its Chocolate
Manufacturing Unit in the area of 1.75 lakhs sq. ft. in Gujarat, Surat –
Ahmedabad National Highway-8.
About Rajhans Group:
The
Rajhans (Desai – Jain) Group is a young, dynamic company which in a
short span of over a decade has business interests spanning Real Estate,
Confectionary, Entertainment, Hospitality and Textiles. The group is
considered to be extremely well established and trusted.
Here
is an emerging Indian conglomerate with directly and indirectly 9000+
employees from Surat and other branches which include Mumbai, Kolkata,
Delhi and Chennai. It’s a sterling example of the next generation of
home grown entrepreneurs that is the front runner in the emerging
billion dollar corporations of the new millennium.
