Learn
the ‘Bondway’ to a woman’s heart,
Classes
withSaniaMirza at the ‘PIX School of BONDing’
~Sony PIX along with SaniaMirzacelebrate
the Bond Fest with back to back Bond movies starting 22nd Nov every
Saturday, 7.00PMand 9.00 PM~
Mumbai, 20thNovember: "It's not how you start, but how you finish that
matters."At the PIX School of BONDing you will get to witness and learn
the inimitableBONDitude, a cult trait to die for. A perfect example of an alpha
male, he is a quintessential ladies’ man. He is the perfect personification of
a thrill ride with gadgets, gizmos and guns all around him.
Get ready to
witness the hotness quotient rise as SONY PIX
welcomes its viewers to the PIX school of BONDing, the
largest franchise from Hollywood with 23 movies and a collection
of over $ 4.1 Bn at the box-office and counting. To bring alive the Bond attitude SONY PIX has
roped in youth icon SaniaMirza,in a
never seen before avatar of thetrainer at the ‘PIX School of BONDing’. She will be seen giving tips on how to woo
your way to a woman’s heart, the Bondway. The PIX School of BONDing will
showcase allthe BOND titles ever
made on the fascinating British spy, clubbing old world charm with modern day mysteries
for the next 12 weeks starting 22nd
Nov every Saturday at 7.00 PM and 9 PM.
Bond has
inspired many generations and is an iconic character.His movies have earlier been
associated with various English movie channels but this will be for the first
time that the Bond franchise with all the 23
Bond movie titles have been packaged and positioned very uniquely on
SONY PIX.
The
excitement doesn’t stop there! Youth icon and ace tennis champ, SaniaMirzawill
be seen on ‘The PIX School of BONDing’. Catch her giving lessons on ‘The
Bondwayto a woman’s heart’.
Talking about the association, an
excited SaniaMirza says, “I am glad
to be associated with SONY PIX, India’s leading Hollywood channel. I have
always been a die-hard James Bond Fan and I love watching movies. Sony PIX’s
School of Bonding is a great way to show my love for both. Besides when I received the brief and learnt
of my character as a Bond trainer I was completely ecstatic.”
Idolised
by both men and women alike, the charismatic agent 007 is beyond age and time.
Men want to be like him and women would kill for a man like him! The James Bond
film franchise has been the longest-running continuous franchise, owing to the
never ending charm and glamour of James Bond’s world.
Talking
on the ‘PIX School of BONDing’,Saurabh Yagnik, Executive
Vice-president and Business Head, Sony PIX & AXN, adds “We as a channel have always strived to enhance the experience for
our viewers. The character of Bond spans over 50 years and has been mostly
associated with the best of gadgets, guns, cars and women. A deeper probe led
to a brilliant insight. Girls, Gadgets, Guns & cars keep changing over
time, but what keeps BOND ticking is his evergreen
attitude. Through this campaign we have sought to amplify his style,
charisma and most importantly the evergreen attitude which makes him the Ultimate
Man. The iconic SaniaMirzaarticulates this and how he woos his way to a woman’s
heart.”
Talking
about why the channel chose SaniaMirza as the face of this campaign, Saurabh Yagnik, commented, “Our objective was to
create a differentiated and disruptive proposition. From here germinated the
thought of portraying BOND’s attitude and desirability through the eyes of a
woman. We wanted the face of the campaign to be a popular youth icon and that
too in a never seen before avatar. With this brief, having Sania on board not
only met our criteria fully but also blended with the PIX philosophy of WOW,
COOL and WITH A TWIST.”
The Bond
Mania starting with Sean Connery with Dr. No (1962) to Daniel Craig in Skyfall(2012)will
take viewers from exotic locations to action packed, high on gadget escapades.
Experience this with Roger Moore in For Your Eyes Only, who is on a hunt
for a sunken ship which controls ballistic missile attacks; before the enemies
could lay eyes on it. In Licence
to Killlookoutfor the charismatic Timothy Dalton raid a drug cartel in
Miami and avenging the death of a woman who was raped and killed. Dressed to
kill, Pierce Brosnan will enchant you in Tomorrow Never Dies. Gutsy Daniel
Craig must win a high stakes poker game against terrorist financier in Casino
Royale and prove his loyalty to M and destroy her blast from the past
in the amazing Skyfall. Stay tuned and STAY AMAZED forSaturday evenings will
never be so full of AMAZEMENT and STYLE.
Tune in to live the exciting and
daring life with 007 and SaniaMirza at the ‘PIX School of BONDing’ for 12 weeks, every Saturday, Nov 22nd
7 pm and 9 pm only on SONY PIX!
The Sponsors for the PIX School of BONDing
are
Presenting
Sponsor: Micromax
Powered
by: Maruti Suzuki Alto K10
Associate
Sponsors: Quikr, Titan Skinn, 99acres.com, Nutrilite by Amway and Crizal by
Essilor
About PIX: Sony PIX is one of India’s leading Hollywood movie channel from
Multi Screen Media (MSM), a leading television group which is majority owned by
Sony Pictures Entertainment. The network includes Sony PIX, SET, MAX, SAB, MIX
and SIX. Sony PIX invites viewers to experience Hollywood through its vast
offering of the latest blockbuster titles.
The channel’s
movie library is comprised of some of Hollywood’s biggest blockbusters like the
evergreen BOND Franchise, Shrek Franchise, Rocky Franchise, Iron Man, Terminator,
Twilight, Robocop, The Expendables, Charlie’s Angels, The Pink Panther, Lion
King, IP Man and many more. Sony PIX has exclusive rights in India to premiere
all Hollywood movies released worldwide by Sony Pictures Entertainment and MGM.
The channel also has exclusive deals with top studios.
Sony PIX
actively engages with its audience in India through several innovative and
interactive touch points. The property PIX Premiere Nights is the largest 360
degree experiential marketing brand property within the English movie category.
Through exclusive tie ups with studios, we give a chance to the viewers to
watch the latest Hollywood movies before its theatrical release in India.
Follow Sony PIX on Facebook - www.facebook.com/sonypix
and on Twitter -@SonyPIX
For more information, visit http://www.sonypix.com/
