SAB TV partners with Prime Minister’s “Swachcha Bharat Abhiyan”
Team of SAB’s Taarak Mehta Ka Ooltah Chashmah invited by Prime Minister to be a part of the campaign
SAB to roll out aggressive campaign through integrated content across all its shows
Mumbai, Oct 2014: SAB TV, India’s most loved family-entertainment channel, is now acknowledged as a potent enabler of desired societal change. Recently, the Honourable Prime Minister of India, Shri Narendra Modi invited the team of SAB TV’s successful TV show - Taarak Mehta Ka Ooltah Chashmah to be a part of the first nine citizens to activate the ‘Swachcha Bharat Abhiyan’.
Commenting on the honor, Mr. Anooj Kapoor - Senior EVP and Business Head - SAB TV said, “We are delighted that our flagship brand Taarak Mehta Ka Ooltah Chashmah has been invited to participate and contribute towards ‘Swachcha Bharat Abhiyan’. We believe that this is recognition for our sustained efforts, over last seven years, towards providing family-entertainment that also influences positive social behaviour. We will continue to contribute towards the campaign and many other relevant social and civic issues through our entire portfolios of brands.”
Through its planned innovative content integration of Swachcha Bharat Abhiyan across all the popular shows, the Channel will draw participation from its family-viewing audiences across the country. Further, the channel will leverage social media to engage its 4-million plus active fans with the cause.
In the recent years, SAB, with over 6,000 hours of original programing, has grown rapidly to become world’s number one light-hearted family entertainment channel. SAB TV has consistently delivered on its promise of presenting wholesome family entertainment that continues to receive popular acceptance across age-groups, income-stratas and geographies. In addition to providing light-hearted entertainment, the channel follows unique content strategy based on imparting education on social and human values.
About SAB TV -
SAB is a part of the network of Television channels owned by Multi Screen Media Pvt. Ltd. SAB is India’s only family comedy entertainment channel with a core brand promise of ‘Asli Mazaa SAB ke Saath Hai’. SAB with its impressive lineup of innovative programs and light-hearted content ranging from daily family comedy to path breaking concepts like silent comedy is dedicated to promoting an enjoyable “family-viewing” experience. Its current programming mix includes Taarak Mehta Ka Ooltah Chashmah, Chidiyaghar, BaalVeer, Badi Dooooor Se Aaye Hai, Chandrakant Chiplunkar Seedi Bambawala, F.I.R. and Family Antakshari. For its differentiated programming and healthy entertainment SAB has also won the Brand Leadership award in media & entertainment space.
