Myntra fashion weekend

Men’s Health magazine

 curates a luxury menswear show at Myntra fashion weekend

Redefines the rules of men’s fashion

Men’s Health magazine curated a luxury menswear fashion show at the Myntra Fashion Weekend at the Palladium Hotel in Mumbai on Saturday, Oct 4, and set the stage to redefine the rules of men’s fashion. Firstly, the magazine did away with high brow designer wear and chose to showcase real-guy looks with ready-to-wear collections across various brands. As a result, the show started with sharp, dressy looks from Thomas Pink, moved to the casual cool of Paul and Shark and ended with the punk and rebellion of Diesel Black.

Ali Zafar, the showstopper of the evening, defied another rule and opened the show instead. Looking dapper in a grey suit with a pink shirt, the Pakistani singer-actor was escorted down the ramp by leggy models wearing items of men’s clothing, yet everyone’s attention was fixated on him. Businessman Timmy Narang and a few players from Mumbai FC were the other known faces who walked the ramp.

Another unique aspect about this show was that it did away with recorded music and had percussionist Faizan Hussain (Zakir Hussain’s nephew) do a live jugalbandi with popular South Mumbai DJ MihirGanatra right through the programme. Choreographed by Lubna Adam, the models were casual and cool, and several of them did a little dance, or a high five as they walked the ramp. Popular female model Binal Trivedi, who sat in the Men’s Health enclosure on the front row, got a lot of impromptu kisses from the models walking the ramp, but chose to return only a few.

Along with stylists from Men’s Health, celebrity designer and stylist Aki Narula styled the looks of the models.

The front row comprised of socialites Zeba and Rajesh Kohli, sculptor ArzanKhambata and wife Khushnuma, film director Onir, TV star Vishal Singh, actor and former MH Cover Guy Freddy Daruwala, amongst others. Members of the the Mumbai FC also sat in the front row and cheered on the crowd.

Men’s Health editorial director Jamal Shaikh said: “With this show, we are making two statements. One: That menswear is not about brands, its about clothes that enhance your personality. And two, that Men’s Health encourages you to get fit, not to go out shirtless all the time, but to look better in the clothes you wear!”