HTC’S ‘DOUBLE EXPOSURE’LAUNCH REDEFINES MOBILE IMAGING
HTC Desire EYE,EYEExperience
and Zoe herald new era for mobileimaging and beyond
Mumbai,
October 17,2014
- HTC, a global leader in technology innovation and design,today unleashed a
new era ofinnovation and an exciting newdirection for the business in India, with
the introduction of a suite of breakthrough imaging products. Changing the face
of mobile photography HTC launched, RE, aremarkable little camera, the HTC
Desire Eye, a brand new category-shifting phone, the HTC EYE™ Experience, enhanced
imaging software,and Zoe™, a collaborative video editing community.
“Today, at HTC we are once
more excited to introduce revolutionary new products for our consumers. As a
leading innovator in the mobile space, our mission is to continually innovate and
introduce intuitive products that set benchmarks for the industry,” saidChia-Lin Chang, President of Global Sales
and Chief Financial Officer, HTC. “Back in 1997, we allowed people to leave
their laptops at home in favour of powerful, pocket-sized computing
smartphones. Today we are taking a similar leap forward, where we are combining
incredible hardware with unrivalledsoftware. At HTC we have reinvented the way
we think about imaging; by taking you from behind the viewfinder and putting
you back where you belong, at the heart of the action.”
“We are very happy to be
the partner of choice for HTC and offer our customers the opportunity to be the
first to own the Desire Eye. We are customer obsessed and always focus on ensuring that customers have a
delightful shopping experience every time they shop with us.Mobile phones are
one of the fastest growing product lines on Amazon.in and we see this as a
great opportunity to offer customers across India the ease, convenience &
joy of experiencing the HTC Desire Eye,”said Mr. Samir Kumar, Director Category Management, Amazon India.
HTC
Desire EYE: Simply the best selfies
Continuing HTC’sheritage of
breakthrough smartphone innovation,today also sees the launch of the company’s new
top-of-the-range HTC Desire model, the HTC Desire EYE. With one of the best
front-facing cameras availableon the market today,and software that puts you
center frame and looking your best, the HTC Desire EYE captures life’s big and
small moments in perfect clarity. Sporting market-leading 13MP front and rear
cameras for detailed image quality that allows you to zoom, crop and print
without compromise,the HTC Desire EYE is fully equipped for those who love to
take great photos, videos and selfies.BSI sensors capturecrisp photos, even in
low-light conditions, and intelligent dual-LED flash on both cameras providesflattering,
natural toneswhen ambient light levels drop further.
Three dedicated microphones
take HTC’s signatureaudio quality to even greater heights, ensuring crystal clear
voice and video calling whatever is going on around you.HTC BoomSound™and astunning
13.2 cms (5.2 inch) Full HD display combine to make the HTC Desire EYE the
ultimate multimedia companion and the perfect way to view your photos and
videos.
The bold, bright,
dual-colour,waterproof[1]unibody design is not only
stylish but ensures that capturing your best side is as simple as possible,
with a dedicated two-step camera key for focus, and capture providing
comfortable, instant access to great shots, even one-handed.
Featuring HTC’s new HTC EYE
Experience and Zoe, with a Qualcomm® Snapdragon™ 801 processor and high-speed
4G connectivity, editing and sharing your best shots will also be smooth and
effortless, wherever you are.
HTC
EYE Experience: Designed for you
It’s not just about the
hardware though.The HTC EYE Experience takes mobile imaging software into anew
league with uniquefeatures guaranteed to make you look your best.
Taking video chat and
conference calls to a new level of quality and performance,The HTC EYE
Experience’s face tracking keeps you perfectly framed at
all times. And because staying in touch means more than just talking to a
single person, up to four people in the same roomcan also be tracked
comfortably, with each face cropped and positioned on the screen for maximum
clarity. So enjoy the freedom and flexibility of services like Skype without
worrying about exactly where you or your friends are standing, as the camera
will follow everyone.Want to share even more on the move? The option of screen
sharing brings desktop functionality to smartphone-based video chat for the
first time.
The HTC EYE Experience
opens up a new world of creative opportunity, thanks tothe newSplit Capture function.
Combiningsimultaneous photos and videos taken on the front and back cameras
into one split-screen image or video, thiscreates a new selfie experience, allowing
you document your journey and your reactionwithout relying on thumbnail views.
Crop-Me-In places you at the heart of the action by cropping you from the image
or video taken with the front-facing camera and positioning it within the scene
captured by the main camera, opening the door to more extreme, exciting selfies
and videos[2]. Voice Selfie removes the
need for awkward hand contortions by enabling you to trigger the shutter
release with a simple command. Simply “say cheese” as soon as you’ve struck the
perfect pose or trigger the video recording with “action” or “rolling”
commands.
Popular additions to the
HTC Desire 820 are also included in theHTC EYE Experience such asface fusion,
the feature thatallows you to merge your face with that of a friend or
celebrity for a completely original look and Live Makeup,where you canset the
desired level of skin smoothing and preview the effect in real-time before the
image is captured.
Zoe:Life
asyouexperience it
With the new Zoe collaborative video-editingapp
it’s easy to remix
your photos and videos into stylish highlight reels, with beautiful themes and
soundtracks that can be shared5. Allowing friends to remix their content with
yours, Zoe creates the ultimate highlight video for all to enjoy and share
through their favorite social networks.
Zoe 1.0 brings flexibility to the community, enabling
short, medium and long Zoes that can be made up of just a couple of still
images, or an entire series of video clips, with its new content engine[3]
making it easy to present small numbers of clips or even individual images in
an interesting, visually stunning way.
Integrating fully with RE,Zoe video highlights are
automatically generated and ready to share. There is no need to edit, no need
to sync to your PC, just simply upload them with a single touch. Available free of charge on Android now and
coming on iOS later
this year, Zoe 1.0 ushers in the next
generation of creative social networking.
Availability
The HTC Desire EYEwill be
available exclusively in India on Amazon.in
HTC EYE Experience features
will roll out to the following models (full feature list to be confirmed at
roll-out): HTC One (M7), HTC One (M8), HTC One E8, HTC One mini, HTC One mini
2, HTC One max, HTC Desire 816, HTC Desire 820 and HTC Butterfly 2 in the
coming months.
About
HTC
Founded in 1997, HTC Corp.
(HTC) is the creator of many award-winning mobile devices and industry firsts.
By putting people at the center of everything it does, HTC pushes the
boundaries of design and technology to create innovative and personal experiences
for consumers around the globe. HTC's portfolio includes smartphones and
tablets powered by the HTC Sense® user experience. HTC is listed on the Taiwan
Stock Exchange (TWSE: 2498). For more information, please visit www.htc.com.
