NDTV Fortis Health4U campaign
ü
DeepikaPadukonelaunches
the nationwide campaign to encourage, engage and empower citizens with better health
ü
PadmashriDr. Ashok Seth, Chairman,
Fortis Escorts Heart Institute, Delhi and Dr. Vivek Jawali, Chairman, Cardiovascular Sciences & Medical Advisory Council,
Fortis Hospitals Bengaluru extend their support to the campaign
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Dr.Prannoy Roy, Founder &Executive
Co-Chairperson, New Delhi Television Limited, Mr. Malvinder Mohan
Singh, Executive Chairman, Fortis
Healthcare,andMr. Shivinder
Mohan Singh, Executive Vice-Chairman, Fortis Healthcare engaged in
an informative session on health
National, September 12, 2014
Changing disease burden in India
(Lifestyle diseases)
|
||
Disease Burden
|
1990
|
2010 estimated
|
Non
Communicable
|
29%
|
57%
|
Communicable
|
56%
|
24%
|
Injuries/accidents
|
15%
|
19%
|
NDTV in partnership with Fortis launched the ‘NDTV Fortis Health4U’ initiative today to urge
people to take control of their health. Non-communicable diseases due to
lifestyle patterns have almost doubled in the last decade
compared to communicable diseases. Cardiovascular diseases amongst Indians have
greatly increased and this campaign aims to promote HEALTHY LIVING as a way of life, raise
awareness about TAKING
HEALTH PRECAUTIONS toavoid adverse health issues by ACTING IN TIME. The campaign will also educate
people about the importance of precautionary measures and train them inCardiopulmonary
resuscitation (CPR), to
be prepared to handle cardiac emergencies which can occur at any
time.
Cardiac diseases are claiming 3.5 times more lives than Cancer and are responsible for 3 times more deaths than Tuberculosis in
India. NDTV Fortis Health4U campaign will not only focus on prevention and lifestyle
modifications but will also educate people about how timely diagnosis and CPR
training can help save lives.
Launched by DeepikaPadukone, the event began with a panel
discussion moderated by Vikram Chandra,
Group CEO, NDTV and included eminent panellists such asPadmashriDr.
Ashok Seth, Chairman, Fortis Escorts Heart Institute (Delhi), Dr.
Vivek Jawali, Chairman, Cardiovascular Sciences & Medical Advisory
Council, Fortis Hospitals(Bengaluru), Dr.
Prannoy Roy, Founder &Executive
Co-Chairperson, New Delhi Television Limited, Mr. Malvinder Mohan Singh, Executive Chairman, Fortis
HealthcareandMr.
Shivinder Mohan Singh, Executive Vice-Chairman, Fortis Healthcare.
Announcing the
initiative, Dr. Prannoy Roy, Founder andExecutive Co-Chairperson, New Delhi Television, said, “NDTV,
is very excited to work with Fortis in a huge nationwide campaign aimed at
improving the health of Indians - through greater awareness and
by addressing some of the critical health concerns related to the heart.
We hope that people benefit from this campaign and empower themselves to make
better informed decisions on their health for life!”
Issuing a joint statement on the occasion Mr. Malvinder Mohan Singh, Executive Chairman, Fortis Healthcare,
and Mr. Shivinder Mohan Singh, Executive
Vice-Chairman, Fortis Healthcare, “Launching the campaign, MrMalvinder Mohan Singh,
Executive Chairman – Fortis Healthcare Ltd &MrShivinder Mohan Singh,
Executive Vice-Chairman, Fortis Healthcare Ltd. , said, “As a nation, our
attitude towards health is reactive in nature. The need of the hour is to shift
the emphasis from ‘treatment’ to ‘prevention’. It requires a fundamental change
in our collective mindset and behaviour, aimed at making every individual take
ownership of her/his health.” The Health4U campaign attempts to make three
levels of healthcare interventions in people’s lives: Focus on ‘Prevention’ and
lifestyle modifications; Emphasis on early / timely diagnosis and Empower /
Equip people to save lives through life-skill trainings such as CPR”
As a part of the initiative and lead up to the World Heart Day on September
29, Cardiopulmonary resuscitation (CPR) training sessions would be
organised across multiple cities. These on-site camps will train and impart a
life-saving skill that is essential for people to save a life.
Associating with the campaign,Dr.
Ashok Seth, Chairman, Fortis Escorts Heart Institute, Chairman, Cardiology
Council, Fortis Group of Hospitals Past President, Cardiological Society of
India, Vice President, Asian Pacific Society of Cardiology, said, “India
is the world capital of life style diseases where specifically heart disease
has become the number one killer overtaking infections. It is envisaged
that in another five years 50% of deaths from heart attack across the world
will emanate from India. As nearly half of India’s population comprises of
youth(less than 30 years), it is extremely worrying that in the next 25-years
India is going to have an epidemic of coronary artery disease, heart attacks
and deaths reaching gigantic proportion unless preventive measures are
instituted. Approximately 50 lakhs people die of heart disease every year
in India and 15 lakhs suffer a heart attack. Nearly ⅓rd of that die
because of sudden cardiac arrests even before getting to the hospital. If
basic resuscitation techniques are taught to the public, we could save 50% of
these lives. Thus, the need of the hour is for the public and society to
become a partner in controlling this disease epidemic and saving lives. This
unique initiative of NDTV and Fortis Healthcare is an extremely important enabler.”
NDTV Fortis Health4U campaign will showcase stories of the myriad problems
arising from neglecting early signs, ignoring routine check-ups; highlight
stories of patients suffering from coronary heart disease and of those born
with congenital heart defects. Success stories of recovery aimed at encouraging
and counselling others would also be showcased.
“Contrary to what
was believed in the past few decades; coronary heart disease is actually on the
rise among the underdeveloped nations compared to the developed nations or the
affluent population. Most of the modern epidemiological studies point in that
direction", opinedDr. Vivek Jawali,
Chairman - Cardiovascular Sciences; Fortis Hospitals, Bangalore
"Fortis
Hospitals in Bangalore have been imparting CPR training to the Karnataka police
force and also the population at large, that has resulted in many lives being
saved. The importance of learning these skills by those involved in public
services is extremely important. Health4U campaign will serve as a platform to
reach the masses, to make them aware of this life-skill as also train them to
be able to save a life’added, Dr Vivek
Jawali.