MAX PRESENTS ELITE MODEL LOOK INDIA 2014
“NATIONAL CASTING”
Mumbai:MAXthe country’s largest fashion forward brandhas partnered with
the world renowned and prestigious modeling contest,Elite Model Look 2014 (EML)which marks its debut in India this year.The
contest completed its Regional Casting rounds in 5 key cities. These are
Chandigarh, Delhi, Mumbai, Bangalore and Kolkata. All the shortlistedmodels from
these 5 cities walked the ramp for the “National
Casting” on 21st Sept. 2014 at Hotel Sofitel, Mumbai.Prominent
personalities present included Marc
Robinson, Designer Gaviin Miguel and Model DiptiGujral.
Total 20 models (10 Boys & 10 Girls) got selected at the National
Casting. These finalists will undergo grooming sessions with industry gurus
like Marc Robinson, guiding and mentoring the aspirants to prepare for the
grand finale which is scheduled to take place in October.
The winners of October Grand
Finale will then go on to represent India at the international finale in China
and secure a 3 year contract with the Elite agency.
This contest offered thousands
of boys and girls across India, the opportunity to realize their dream and follow
in the footsteps of top models such as Cindy
Crawford, Stephanie Seymour, Gisele Bundchen, Sigrid Agren and Constance
Jablonski.Judged by prominent personalities from the fashion industry and Executive Director of Max, VasanthKumar,
participants were shortlistedbased on criterion like their ramp walk, first impression and photogenic appeal.
Commenting on the National
Casting, Vasanth Kumar, Executive
Director, Max said “With the launch of Elite Model Look India 2014,
Max reinforces its positioning of democratizing fashion and giving the indian
models the exposure to establish themselves in the international fashion
circuit.”
Speaking on the occasion, Marc Robinson, Project Head of Max EML
India 2014 said, "The fashion industry in India today is bereft
of "Supermodels” that once had an iconic influence in the fashion scene in
the 1990’s, today they simply and sadly don't exist. With the introduction of a
genuine initiative by the fashion brand like MAX and Elite Model Look, Paris,
it will provide an opportunity to aspiring young male and female models”
NupurTron, Licence owner of Elite Model Look in India said “Elite is the only network of agencies operating in 74 countries that guarantees an authentic modeling career opportunity. The Elite Model Look has always been no.1 in scouting the world, attracting hundreds of thousands of entrants each year. I am very proud to bring EML to India and bring the best of India to a unique springboard and integrate the modeling universe."
NupurTron, Licence owner of Elite Model Look in India said “Elite is the only network of agencies operating in 74 countries that guarantees an authentic modeling career opportunity. The Elite Model Look has always been no.1 in scouting the world, attracting hundreds of thousands of entrants each year. I am very proud to bring EML to India and bring the best of India to a unique springboard and integrate the modeling universe."
“Elite Model Look coming
to India will bring in an urgent need of picking up the best model talent
across India. It is great to see a global wave happening here and to be a
part of this makes me feel even more proud " saiddesigner Gaviin Miguel"
Model DiptiGujralsaid "It's a great opportunity for young
girls and boys to participate in Elite Model Look. Not only it's
prestigious, it puts you on a very good platform.”
About Max:
Max is the leading fashion brand
offering customers a one stop shop for clothing, accessories and footwear needs
for the entire family.
Max, a division of Lifestyle
International (P) Ltd., has pioneered the concept of ‘value fashion’ in the
country, thereby offering the discerning shopper a vast choice with
international fashion & quality. It offers apparel, footwear &
accessories that are of the latest fashion trends at a great price, making it
affordable to many. The store ambience offers an international shopping
experience making shopping for the entire family an absolute delight. In India,
Max has over 90 stores across 43 cities including Mumbai, Delhi/NCR, Bangalore,
Chennai, Kolkata, Hyderabad, Pune, Bhopal, Indore, Kochi, Lucknow, Bhubaneswar,
Jaipur, Jabalpur, Jammu, Kanpur, Nagpur, Raipur, Surat, Vadodara, Gangtok,
Ranchi, Siliguri, Agra, Allahabad, Amritsar, Bareilly, Chandigarh, Dehradun,
Varanasi, Calicut, Coimbatore, Hubli, Kannur, Madurai, Mangalore, Mysore,
Pondicherry, Thrissur, Trichy, Trivandrum, Vizag& Vijayawada. The brand
plans to have a network of 120 stores by the end of the financial year.
About Elite World:
Elite World is owned by Pacific
Global Management (PGM), which is a talent management company in the modelling
and music industry, with a focus on luxury and live events. In addition, the
Group owns Gold Typhoon, the independent China-based entertainment label, and
La Perla, the premium Italian lingerie brand. Elite Model Management was
founded in 1972, and is the world’s largest model agency, representing over a
thousand models across five continents.
Elite is home to many of the
leading faces of the day, such as Adriana Lima, Liu Wen, Sigrid Agren,
Constance Jablonski, FeiFei Sun and Ming Xi. Elite is not just a network of
model agencies; it is a true brand synonymous with model management, the Elite
Model Look contest, and world-class licensing. To learn more, visitwww.elitemodelworld.com
About Elite Model Look:
Elite Model Look is the leading
international model search. It is active in over 60 countries across the world,
and attracts hundreds of thousands of entrants each year. It has discovered top
models such as Cindy Crawford, Ming Xi, Sigrid Agren, Constance Jablonski,
FeiFei Sun and Gisele Bündchen amongst many other household names. It is unique
in providing the opportunity for young girls to enter the fashion world, and
carve out successful careers. To learn more, visitwww.elitemodellook.com
