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Mumbai 2014 Sep XII: Zydus Wellness Ltd (NSE: ZYDUSWELL), a listed subsidiary of Cadila Healthcare Ltd., announced the launch of India’s first Face Wash sachet priced at Re.1/-. Nargis Fakhri, the brand ambassador for Everyuth Naturals who was wearing special designer dress made with one rupee coins, unveiled the new Everyuth Naturals Advanced Tulsi Turmeric Face Wash sachet at the launch event in Mumbai. Everyuth Naturals Advanced Tulsi Turmeric Face Wash has a unique combination of Tulsi, Turmeric and Nano Active which not only helps prevent pimples but also reduces marks, dark spots and blemishes.
Speaking
at the launch event Mr. Elkana Ezekiel, Managing Director, Zydus Wellness Ltd.
said, “With Everyuth face wash sachets we want to create a totally new segment
in the category to drive exponential growth. We launched Advanced Tulsi
Turmeric Face Wash at Rs.35/- in March 2014 to open up a new popular segment.
Now with this Re.1/- sachet, which is the 1st ever in
the face wash category, we are again pioneering a breakthrough. This sachet
will make face wash accessible to the masses and drive penetration of the
category. Since anti-pimples and anti-marks is a major need segment in the face
wash category, we launched Advanced Tulsi Turmeric Face wash as an innovation
to address consumer needs.
Unveiling the product,
Nargis Fakhri said, “It is a unique offering from Everyuth Naturals. Since
prices of all products are going up, launching a face wash at Re.1/-, which not
only prevents pimples but also reduces marks & blemishes, is a gift to the
masses.”
With a strong backing from its parent,
pharmaceutical major Cadila Healthcare Ltd, Everyuth Naturals has designed and
created products that are infused with unique Nano actives along with the
goodness of natural ingredients. Hence they are effective yet safe for any skin
type. Today, Everyuth Naturals is the market leader in the Scrub and Peel-Off
mask segments and is one of the top players in the face wash category.
