Salman’s Eid release has managed to get a 100 crore

Sajid Nadiadwala has had an unbelievable run at the box office with his films in this year.

As a producer he scored a Hattrick with his films, Highway, 2 States and Heropanti doing massive business and being highly appreciated by audiences.

Now, the producer turned director, who made his directorial debut with Salman Khan, Kick, couldn't have been happier with the overwhelming response on Kick.

Kick, which is Salman’s Eid release has managed to get a 100 crore number even before it was Eid.

Despite the fact that Kick released on 25^th July, which was a working Friday and during Ramzaan, it cut down on the working audience as well as majority of the Muslim audience, the film’s box office collections have been incredible, reaching the 100 crore mark already.

Moreover, the western part of India saw heavy rainfall on all these days. But the buzz on the film was so strong that audiences yet got out of their houses to watch the film.

Now that the holy period of Ramzaan is over, single screen and multiplex theatres will see heavy footfalls with a majority of audience going to theatres to watch the big Salman Khan starrer, Kick. 

Going forward, we will see Sajid Nadiadwala invest in diverse projects like Ranbir – Deepika starrer, Tamasha and  Saif – Katrina starrer, Phantom.

Sajid Nadiadwala says "It's been a very special Eid. NGE started the year with a bang and Kick has added to it. Its been euphoric. Celebrations at Salman and my residence have not stopped."

Trade Analyst Komal Nahata says, Only an idiot in the film trade would not understand that Kick has created records in spite of not netting Rs. 35 crore plus on any single day. Which film before this has collected 26 crore on a Ramzan Friday? Which film before this has netted more on day 2 (27 crore) than day 1 in Ramzan month? Which film before this has given a weekend figure of 80 plus during ramzan? And how many films have collected 28 crore on the fifth day even if it is Eid? The talk that kick is not upto the mark underlines just one thing: analysing figures is not everybody's cup of tea. Yet everyone wants to comment on b.o. figures. There's just one truth - and that is, kick has proved to be a blockbuster!! And figures substantiate this. There can be nothing more objective than b.o. figures, can there?