Royal Stag adds dynamic-duo Ranveer Singh and Arjun Kapoor as its Brand Ambassadors
Mumbai, August 21, 2014:
Seagram’s Royal Stag, the
flagship brand from Pernod Ricard India announced the signing on of
Bollywood Actors Ranveer Singh and Arjun Kapoor as its new brand
ambassadors. The extremely talented duo will star in the
brand’s campaigns starting August 2014. This association is in line
with the brand’s philosophy of "It's your life. Make it large.”
inspiring young, confident and progressive individuals.
The
campaign acknowledges and respects individuals who exhibit strong
self-belief and create their own destiny and communicates the brand
message in a truly international way so the larger
than life attitude built by Royal Stag comes to the fore.
Speaking on the association,
Raja Banerji General Manager Marketing, Pernod Ricard India said,
“We are excited to welcome remarkably talented, Ranveer Singh and
Arjun Kapoor as the new brand ambassadors for Royal Stag. Ranveer and
Arjun embody Royal Stag’s brand philosophy of not only ‘Making it large’
in their life but also inspiring millions
of people to chase their dreams and make them come true. We firmly
believe that the dynamic duo represents the dreams of this country and
therefore would reinforce our brand positioning.”
Speaking about the announcement,
Ranveer Singh said, “I am extremely happy and excited to associate with Royal Stag. I’ve always identified with Royal Stag’s philosophy of
‘It's your life. Make it large’. I believe in giving my 100 per cent to everything that I undertake.”
Sharing his excitement, Arjun Kapoor said, “I couldn’t be more thrilled to be associated with
the brand Royal
Stag. I personally have always been a firm believer in the philosophy
of making each moment count, giving it all and taking chances to make it
large in life. For me, it’s important that you feel passionately about
what you do and what you represent. Eventually
we are the creators of our own destiny and that’s exactly what Royal
Stag stands for”.
Commenting on this occasion,
Sumeet Lamba, Executive Director, Pernod Ricard India, said, “For
over a decade Royal Stag has connected with self-made individuals who
have magnified the canvas of their life by having a dream, working
towards that dream and realizing that dream.
Our association with the remarkably talented Ranveer Singh and Arjun
Kapoor is further testament to Royal Stag’s philosophy of ‘It’s your
life. Make it large’. Not only do the brand ambassadors personify this
brand philosophy but are also an inspiration for
millions of youth in the country who are working hard towards
fulfilling their dreams and aspirations. I wish them a long and
successful stint with Royal Stag”.
