Launches the special edition Singham range of watches
9th August 2014: At a star-studded event today, Police Watches,
licensed exclusively by Titan Company in India, launched its special edition collection of timepieces inspired by
Bajirao Singham, the lead character of the blockbuster SINGHAM Returns.
Slated to release this Independence Day, Singham is played by Ajay
Devgn who can be seen sporting many of the flagship Police watches.
Police is the fashion time partner for the
Bollywood movie Singham Returns.
The special edition Singham collection from Police
is
true to its name and comprises a range of watches for those who are
bold enough to follow their own rules and like to wear their personality
on their wrist. A confluence of classic and
contemporary styles – the dials are trendy grunge and the straps are
classical textured leather. Like
Bajirao Singham, this range of watches is representative of the unconventional, yet remains true to its identity.
Speaking about the exciting association,
Mr. H G Raghunath – CEO Titan Watches and Accessories Division at Titan Company Ltd. said, “This is a proud moment for us to announce the association of our licensed brand Police watches with the much-awaited
Singham Returns. Titan is always on the look-out for unique
associations to create excitement for our consumers while offering the
best in world-class products. The brand Police represents unconventional
and individualistic fashion sense and
Bajirao Singham mirrors this philosophy is his character. Singham’s
bold and larger-than-life attitude is much suited to the brand – it
goes against the stereotype. We are very excited to be the fashion time
partner for Singham Returns.”
Sharing his thoughts at the event,
Director Rohit Shetty expressed his enthusiasm to be associated with a brand like Police. “Singham and
Singham Returns are movies that are very close to my heart. I am
delighted to have Police watches as the fashion time partner for Singham
Returns as there is such a unique connect. These special edition
watches represent everything that Bajirao Singham
stands for – they are unique, unconventional and an exceptionally
designed collection”, he said.
Bollywood
star Ajay Devgn, the protagonist of the movie, was equally elated. “It
is an honour to have a collection of Police watches created especially
for my character in the movie. The watches are a reflection of Bajirao
Singham, standing out of the crowd and unabashed. Police as a brand is
iconic in the fashion space and this unique collection is for someone
like me, who loves to wear their personality
on their wrist.”
The
special edition Protector watches are available in four cities –
Mumbai, New Delhi, Bangalore and Hyderabad, on special pre-bookings at
Helios,
Shoppers Stop, Amazon.com and other key multi-brand stores. Priced at
Rs. 16995, the watch comes with a customized army chain in a specially
designed.
About Police Watches:
Italian
fashion brand Police was launched in 1983 and release watches in 2003.
The brand has represented and still represents the world of male and
female aesthetics and narcissism, going beyond fashion to establish its
own personality. Police goes against the fashion stereotypes – it
appeals to the tastes of fashion lovers, not fashion victims and tells
its story using real people with a unique lifestyle.
The BE YOUNIQUE campaign, launched in 2010 is the soul of Police.
About Titan Company Limited:
Titan
Company Limited (earlier known as Titan Industries Limited), a joint
venture between the Tata Group and the Tamil Nadu Industrial Development
Corporation (TIDCO) commenced operations in 1987 under the name Titan
Watches Limited. In 1994, Titan diversified into Jewellery and more
recently into Eyewear with Titan Eyeplus. In 2013, Titan entered the
fragrances segment with SKINN. In the later part
of the year, it ventured into the helmets category under its Fastrack
brand.
Today,
Titan Company is India’s leading producer and retailer of watches,
jewellery and eyewear and is credited with changing the face of the
industry.
Titan Company Limited had an extremely good 2012-13 and came up with an
outstanding performance in a challenging economic environment. Sales
income for the year 2012-13 was Rs. 10,009.05 crores, registering a
growth of 14.5% over last year. Titan pursued aggressive
growth during 2012-13 in all its businesses. The Company invested in
many strategic initiatives taking into account long term and sustainable
growth. All these backed by the talent and commitment of employees and
business associates have helped Titan Industries
register this encouraging growth.
